Market Trends of united states energy drinks Industry
Growing trend of health-conscious consumers looking for low-calorie beverages fuels the segment sales
- Energy drinks claim to increase energy while enhancing mental alertness and physical performance owing to their higher caffeine content. In the US, 85% of the population drank caffeinated beverages every day in 2022.
- In recent years, the consumption of energy drinks has been increasing steadily owing to the consumer preference for instant hydration coupled with sugar-free and calorie-free beverages. Considering the worldwide per capita consumption of Energy drinks, the United States of America ranks first by scoring 28.4% of average volume in liters in 2023.
- Packaging is one of the extremely important attributes for energy drinks, with 39% of American consumers indicating that the environmental impact of packaging is important to their purchasing decisions in 2023.
- The average selling prices of energy drinks are mainly influenced by the rise and fall in raw material prices, including sugar, caffeine, flavors, and other additives. Most energy drinks are expensive, as of 2023, the average cost of an energy drink ranges between USD 2.50-USD 5 for a 16-ounce can.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Manufacturers are following clean-label trends, highlighting the natural and wholesome aspects of energy drinks
- Red Bull's marketing strategy is its unique selling proposition that primarily focuses on sponsorships and collaborations
