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United States Energy Drinks Market Size

The United States energy drinks market is experiencing significant growth, driven by increasing consumer demand, particularly among millennials and Gen Z, for products that enhance physical and cognitive performance. The market's expansion is further supported by the popularity of clean-label products, such as gluten-free and organic options, which appeal to health-conscious consumers. Traditional energy drinks dominate the market share, benefiting from their widespread availability in diverse flavors and combinations. Meanwhile, the natural/organic segment is emerging as the fastest-growing area, with manufacturers responding to consumer preferences by launching plant-based and naturally caffeinated options.

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Market Size of united states energy drinks Industry

United States Energy Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 19.07 Billion
svg icon Market Size (2030) USD 22.57 Billion
svg icon Largest Share by Soft Drink Type Traditional Energy Drinks
svg icon CAGR (2024 - 2030) 2.84 %
svg icon Fastest Growing by Soft Drink Type Natural/Organic Energy Drinks

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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United States Energy Drinks Market Analysis

The United States Energy Drinks Market size is estimated at 19.07 billion USD in 2024, and is expected to reach 22.57 billion USD by 2030, growing at a CAGR of 2.84% during the forecast period (2024-2030).

19.07 Billion

Market Size in 2024 (USD)

22.57 Billion

Market Size in 2030 (USD)

2.41 %

CAGR (2018-2023)

2.84 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

42.27 %

value share, Traditional Energy Drinks, 2023

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Energy drinks often emphasize performance enhancement, which is appealing to young individuals involved in fitness, esports, and other physical activities, boosts consumption.

Largest Segment by Packaging Type

56.17 %

value share, Metal Can, 2023

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Due to their aesthetic appeal and eco-friendly packaging solution addressing sustainability concerns, metal cans are the preferred choice for energy drink manufacturers.

Fastest-growing segment by Soft Drink Type

4.38 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

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The inclusion of functional ingredients like herbal extracts and other essential nutrients together with the preference for clean-label products, favors the segment growth.

Fastest-growing segment by Packaging Type

6.83 %

Projected CAGR, Glass Bottles, 2024-2030

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Some companies are opting for glass bottles to align with eco-friendly choices and to position them as premium product since glass packaging is often linked with exclusivity.

Leading Market Player

30.94 %

market share, Red Bull GmbH, 2022

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Red Bull's popularity is attributed to the distinctive marketing campaigns and sponsorship of extreme sports events with a focus on the brand's association with energy.

Easy accessibility of traditional energy drinks in novel flavors and ingredient combinations is supporting the market’s growth

  • Energy drinks rapidly gained popularity among consumers in the United States, especially those from the millennial and Gen Z groups. The growing demand for energy drinks as a potential energy booster to improve physical and cognitive performance has been shaping the market's growth. Additionally, specific clean-label claims, like gluten-free, sugar-free, and organic, are influencing consumers who indulge in sports. As a result, the sales value of energy drinks in the United States registered a growth rate of 5.6% in 2023 compared to 2021.
  • Traditional energy drinks hold a major market share in the energy drinks market. They are expected to register a growth rate of 8.4% by value from 2024 to 2028. The growth is boosted by the growing availability and easy accessibility of traditional energy drinks in novel flavors and ingredient combinations, wherein these energy drinks are available as a standalone product or in combination with juices or spirits in the form of mocktails and cocktails, respectively. In 2023, more than 35% of consumers in the United States aged 18- 29 years stated that they drink energy drinks regularly.
  • Within the energy drinks market, the natural/organic segment is witnessing the highest growth in the United States. The segment is projected to register a CAGR of 4.38% by value during 2023-2030. US manufacturers are capitalizing on this trend by introducing lines of natural, naturally caffeinated, and plant-based energy drinks. Notable brands in this space include Reign Storm, Zoa, and Proper Wild.
United States Energy Drinks Market

United States Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel.

  • Energy drinks rapidly gained popularity among consumers in the United States, especially those from the millennial and Gen Z groups. The growing demand for energy drinks as a potential energy booster to improve physical and cognitive performance has been shaping the market's growth. Additionally, specific clean-label claims, like gluten-free, sugar-free, and organic, are influencing consumers who indulge in sports. As a result, the sales value of energy drinks in the United States registered a growth rate of 5.6% in 2023 compared to 2021.
  • Traditional energy drinks hold a major market share in the energy drinks market. They are expected to register a growth rate of 8.4% by value from 2024 to 2028. The growth is boosted by the growing availability and easy accessibility of traditional energy drinks in novel flavors and ingredient combinations, wherein these energy drinks are available as a standalone product or in combination with juices or spirits in the form of mocktails and cocktails, respectively. In 2023, more than 35% of consumers in the United States aged 18- 29 years stated that they drink energy drinks regularly.
  • Within the energy drinks market, the natural/organic segment is witnessing the highest growth in the United States. The segment is projected to register a CAGR of 4.38% by value during 2023-2030. US manufacturers are capitalizing on this trend by introducing lines of natural, naturally caffeinated, and plant-based energy drinks. Notable brands in this space include Reign Storm, Zoa, and Proper Wild.
Soft Drink Type
Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type
Glass Bottles
Metal Can
PET Bottles
Distribution Channel
Off-trade
Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
On-trade
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United States Energy Drinks Market Size Summary

The United States energy drinks market is experiencing a notable expansion, driven by the increasing popularity of these beverages among millennials and Gen Z consumers. The demand for energy drinks is largely fueled by their perceived benefits in enhancing physical and cognitive performance, with clean-label claims such as gluten-free, sugar-free, and organic appealing to health-conscious consumers. Traditional energy drinks dominate the market, benefiting from their widespread availability and diverse flavor offerings. The market is also witnessing significant growth in the natural and organic segment, as manufacturers introduce plant-based and naturally caffeinated options to cater to evolving consumer preferences. This trend is supported by the high daily consumption of caffeinated beverages among the US population.

The market landscape is characterized by a high level of consolidation, with major players like Monster Beverage Corporation, PepsiCo, Inc., and Red Bull GmbH holding significant market shares. The average pricing of energy drinks is influenced by fluctuations in raw material costs, and packaging sustainability is becoming an important factor for consumers. Recent industry developments include strategic acquisitions and partnerships, such as Monster Beverage Corporation's acquisition of Bang Energy and the collaboration between WWE and Nutrabolt. These moves highlight the dynamic nature of the market, as companies seek to expand their product offerings and reach new consumer segments.

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United States Energy Drinks Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

    1. 1.1 Soft Drink Type

      1. 1.1.1 Energy Shots

      2. 1.1.2 Natural/Organic Energy Drinks

      3. 1.1.3 Sugar-free or Low-calories Energy Drinks

      4. 1.1.4 Traditional Energy Drinks

      5. 1.1.5 Other Energy Drinks

    2. 1.2 Packaging Type

      1. 1.2.1 Glass Bottles

      2. 1.2.2 Metal Can

      3. 1.2.3 PET Bottles

    3. 1.3 Distribution Channel

      1. 1.3.1 Off-trade

        1. 1.3.1.1 Convenience Stores

        2. 1.3.1.2 Online Retail

        3. 1.3.1.3 Supermarket/Hypermarket

        4. 1.3.1.4 Others

      2. 1.3.2 On-trade

United States Energy Drinks Market Size FAQs

The United States Energy Drinks Market size is expected to reach USD 19.07 billion in 2024 and grow at a CAGR of 2.84% to reach USD 22.57 billion by 2030.

In 2024, the United States Energy Drinks Market size is expected to reach USD 19.07 billion.

US Energy Drink Market Report Snapshots

United States Energy Drinks Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis Up to 2030