United States Energy Bar Market Size (2024 - 2029)

USA Energy Bar Market Analysis

The US energy bar market is forecast to witness a CAGR of 6.5% over the next five years.

The energy bar market in the country is majorly driven by the growing interest among people to participate in various physical activities, including sports, gym, and others. Energy bars may be used as an energy source during athletic events such as marathons, triathlons, and other activities requiring a high energy expenditure for long periods. They are also commonly used as a meal or a snack replacement in weight-loss programs. Additionally, as energy bars are prepared with lots of nutritious ingredients, such as cereals, rolled oats, dried fruits, nuts, and seeds, they contain a balanced amount of essential nutrients required for a human body, such as carbohydrates, proteins, fibers, good fats, vitamins, and minerals. Such factors are further attracting consumers, thus adding to the market's growth.

Moreover, the United States is one of the most developed nations, and consumers demand highly convenient food owing to their fast-paced lifestyles. Healthy and convenient foods like energy bars are expected to grow during the forecast period. With this growing demand, players in the market are keen on launching products that are gluten-free with different flavors and nutrient ingredients that cater to large consumer bases. For instance, in January 2023, Bobo's, known for their oat bars, oat bites, and baked goods, announced that it was expanding its lineup with a new real food protein bar line debuting in two delicious flavors: Chocolate Chip Peanut Butter and Double Chocolate Almond Butter. The company claimed that each new bar is packed with 15g of protein from peanuts or almonds, pea protein and other wholesome ingredients that deliver a satisfying protein boost and taste. The new protein bars also claim to be verified non-GMO, certified gluten-free, and kosher. Such developments in the country are expected to further boost the market's growth.

USA Energy Bar Industry Segmentation

Energy bars are supplemental bars containing cereals, micronutrients, and flavor ingredients intended to supply quick food energy. Because most energy bars contain added protein, carbohydrates, dietary fiber, and other nutrients, they may be marketed as functional foods. 

The United States Energy Bar Market is segmented by Product Type (Organic and Conventional) and Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Specialist Retailers, Online Retail, and Other Distribution Channels). The report offers market size and forecasts in value (USD million) for the above segments.