US Digital Signage Market Size (2024 - 2029)

United States Digital Signage Market Analysis

The US Digital Signage Market size is estimated at USD 8.49 billion in 2024, and is expected to reach USD 12.41 billion by 2029, growing at a CAGR of 7.88% during the forecast period (2024-2029).

A digital signage system delivers and displays content, such as digital images, video, streaming media, and information. The displayed content is filed, and the schedule information is edited in the content management system. The data is stored in the CMS and distributed to the media players.

• Digital signage is gaining popularity in the United States due to the recent technological advancement in the display, connectivity, and monitoring space. Furthermore, the increasing adoption has resulted in the prices of display panels coming down significantly.
• Digital outdoor signage is one part of the audio and visual market that has grown steadily over the last decade, and that growth is only accelerating. Digital outdoor signage is now being used in almost every industry, with applications in restaurants and hotels, retail places, transit facilities, and entertainment events. According to screen fluency 2021 statistics, because of the signage, 76% of American consumers enter stores they had never visited before. 68% of Americans have paid for a product or service because its signage drew their attention.
• Digital content is considerably more likely to be noticed and remembered by consumers than static print-based signs. There are several reasons at work here, but the primary one is that people are drawn to movement, color, and freshness.
• The rising need for enhanced customer experience has created a dramatic surge in digital integration initiatives rolling out on a chain-wide basis in various applications. Turnkey solutions are witnessing huge demand in the current market scenario to cater to this demand and organize and coordinate all elements of specialized digital signage.
• Control of consumer privacy is essential for digital signage applications, such as advertising, to maintain consumer trust, which, in turn, is crucial if the industry is to continue growing at its current explosive pace. Unless the industry adopts robust self-regulation, it will likely face consumer backlash and reactive government regulation that may stifle innovation.
• During the pandemic, companies developed products to make consumers aware of the preventive measures to reduce virus flow. For Example, Allsee created hand sanitizer Android advertising displays that combine an immediately updatable LCD panel with an automatic hand sanitizer dispenser.

United States Digital Signage Industry Segmentation

Digital signage is a sub-category of electronic signage. To display digital photos, videos, websites, weather information, restaurant menus, or text, digital displays employ technologies including LCD, LED, projection, and e-paper.

The United States Digital Signage Market is segmented by Type (Hardware (LCD/LED Display, OLED Display, Media Players, Projectors/Projection Screens), Software, Services), End-user Vertical (Retail, Transportation, Hospitality, BFSI, Education, Government). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.