Market Trends of United States Dental Services Industry
Cosmetic Dentistry Segment Expected to Witness Significant Growth Over the Forecast Period
Cosmetic dentistry encompasses dental procedures aimed at enhancing the appearance of teeth, gums, and bites. These procedures prioritize improvements in dental aesthetics, including shape, size, alignment, color, position, and the overall appearance of the smile. Common cosmetic procedures include porcelain veneers, teeth whitening, dental bonding, smile makeovers, full mouth reconstructions, gum lifts, and contouring. Factors such as the rising burden of tooth-related diseases, increasing awareness of dental aesthetics, and technological advancements in cosmetic dentistry, coupled with the increasing interest in cosmetic procedures such as whitening and veneers in the United States, are likely to drive the segment’s growth over the forecast period.
The rise of dental clinics offering cosmetic services is set to drive the popularity of cosmetic dental treatments among the public, fueling segment growth in the coming years. For instance, in December 2023, Pacific Dental Services, in collaboration with MemorialCare, a prominent healthcare system in Southern California, inaugurated its first joint dental-medical practice, Culver Smiles Dentistry, in the United States. By merging dental and medical expertise and utilizing shared electronic health records, Pacific Dental Services is at the forefront of innovative healthcare models, emphasizing early detection and holistic care. Such initiatives are broadening public access to diverse dental services, including teeth whitening, thereby accelerating market growth.
Furthermore, as practitioners in the United States introduce cosmetic dental services, the public's acceptance of these treatments is expected to rise, thereby bolstering segment growth in the foreseeable future. For instance, in August 2024, Prestige Dentistry unveiled a comprehensive suite of treatments, spanning preventative, restorative, and cosmetic services, at its cutting-edge facility. Their offerings encompass everything from routine check-ups and cleanings to advanced procedures like porcelain veneers. Consequently, with this expansive launch, especially in cosmetic dentistry, there is a projected surge in demand for aesthetic dental procedures, which is expected to drive segment growth in the forecast period.
Therefore, owing to factors such as the establishment of dental clinics providing cosmetic dental services, coupled with the launch of such services, the cosmetic dentistry segment is expected to grow over the forecast period.
Dental Clinics Segment Expected to Witness Significant Growth Over the Forecast Period
The dental clinics segment is anticipated to witness significant growth in the dental services market in the United States owing to factors such as the increasing number of dental clinics due to the higher presence of specialists and the launch of new dental clinics, driven by cost-effectiveness, specialist availability, and the use of advanced technology.
An increasing elderly population often requires more dental services, including restorative and cosmetic procedures. A shift toward preventive care encourages regular dental visits, thus increasing demand for dental services. For instance, as per the State of America’s Oral Health and Wellness Report in 2024, preventive care visits had increased over the past year, and adults expected this trend to continue into 2024. About 83% of adults visited dental clinics in the United States due to preventive care treatment in 2023 compared to 78% in 2022. Thus, the increasing number of dental visits and the growing demand for preventive care services such as regular check-ups, cleaning, fluoride treatment, and sealants are expected to increase, which, in turn, is anticipated to boost the segment’s growth over the forecast period.
Furthermore, the establishment of new dental clinics helps increase dental treatment services, which is expected to boost market growth over the forecast period. For instance, in May 2024, the PRASAD Project launched the PRASAD Children’s Dental Health Program, a new state-of-the-art mobile dental clinic in Sullivan County, New York, following a USD 600,000 grant from the Mother Cabrini Health Foundation supporting the project. With the new PRASAD CDHP mobile clinic, PRASAD can bring dental care directly to children in Sullivan County, right at their schools, making it easier for them to access dental care services. Thus, the launch of mobile clinics can promote early detection and reduce the need for more costly procedures later by providing preventive services like cleanings and screening in community settings, bolstering market growth.
Similarly, in May 2023, MemorialCare Medical Group opened a primary care clinic at University Park in Irvine. The location offers patients easy access to various essential healthcare services, including dental care. Thus, the launch of clinics providing dental care services is expected to fuel the growth of the dental services market over the forecast period.
Therefore, owing to factors such as increasing dental clinic visits by the population suffering from oral and dental diseases and the establishment of new dental clinics providing dental care services, the dental clinics segment is expected to grow over the forecast period.
