Market Trends of US Dental Chain Industry
Cosmetic Dentistry Segment is Expected to Witness High Growth Over the Forecast Period.
- Cosmetic dentistry procedures are any dental procedures that improve the appearance of teeth, gums, and or bites and primarily focus on improving dental aesthetics in shape, size, alignment, color, position, and overall smile appearance. Some standard cosmetic procedures include porcelain veneers, teeth whitening, dental bonding, smile makeover, full mouth reconstruction, gum lift and contouring, and others.
- The growing geriatric population increases the prevalence of tooth-related diseases, resulting in the rising demand for medical aesthetics such as cosmetic dentistry. According to the United Nations' World Ageing Population, published in July 2022, approximately 59.6 million people were aged 65 years or above in the United States in the year 2022, and this number is expected to double to 74.7 million in 2040.
- Oral health is directly linked to aging due to the interactions of biological, behavioral, and socioeconomic factors, and thus, results in the decline of oral health among the geriatric population. As the geriatric population is expected to witness an increasing trend in the coming years, the demand for dental procedures is also likely to surge, leading to the healthy growth of the cosmetics dentistry segment over the forecast period.
- Furthermore, the new service launches are expected to drive the growth of this segment over the forecast period. For instance, in November 2021, Westlake Hills Dental Arts launched its Smile Makeover service. A smile makeover service combines cosmetic and restorative dental procedures to correct dental imperfections and enhance the overall appearance of the teeth and smile.
- Thus, the growing aging population and rising burden of dental diseases coupled with newer service launches are expected to drive the growth of the studied market.
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Dental Surgery Segment is Expected to Witness Significant Growth Over the Forecast Period.
- Dental surgery is any of several medical procedures that involve surgery of the teeth, gums, and jaw bones. It includes a wide range of procedures, including teeth extractions, dental bone grafts, periodontal (gum) grafts, and corrective jaw surgery. The segment is expected to witness growth over the forecast period owing to the high incidence of dental diseases and strategic activities by the market players.
- The growing burden of oral diseases is expected to increase demand for dental surgical services, boosting market growth. For instance, as per the 2022 update from the American Cancer Society, in the United States, there are about 54,000 new cases of oral cavity or oropharyngeal cancer reported.
- Also, as per the same source, the average age of most people diagnosed with these cancers is 63, but it can occur in young people. Just over 20% (1 in 5) of cases occur in patients younger than 55. Thus, such instances increase demand for dental surgery in the country, boosting the studied segment's growth. Moreover, a prominent number of key players are rapidly opting for strategic expansion, collaborations, and partnerships through mergers and acquisitions.
- For instance, in December 2022, MemorialCare, a prominent nonprofit Southern California integrated health system, and Pacific Dental Services (PDS) announced a partnership to bring dentists and physicians together under one roof to provide patients with comprehensive whole-person health. Similarly, in February 2022, Oakpoint announced that Royal Oak Dental Group, with seven North Carolina locations, has joined the emerging dental group to offer various dental services. Thus, the segment is expected to grow over the forecast period due to the above reasons.
