United States Beauty And Personal Care Products Market Size (2024 - 2029)

US Cosmetics Market Analysis

The United States Beauty And Personal Care Products Market size is estimated at USD 93.74 billion in 2024, and is expected to reach USD 106.74 billion by 2029, growing at a CAGR of 2.63% during the forecast period (2024-2029).

In the United States, beauty products like cosmetics are growing owing to a huge demand for organic and natural products. Consumers are more aware of skincare, grooming, and physical appearance because of social and environmental concerns. Also, due to skin sensitivity issues and allergies, consumers' preference for organic and vegan skincare products has increased. The surge in new product innovations, increasing demand for chemical-free products, and advertising and promotion of products are driving the market. Market players are innovating organic skincare and personal care products according to consumer preferences. For instance, in September 2022, Amour's Secrets Skincare debuted in the United States beauty industry, emphasizing natural, clean, non-toxic, plant-based ingredients that refresh, rejuvenate, and enhance the skin. Amour's Secrets is launching five new anti-aging, plant-based skincare products, starting with a cleansing hydrating oil, followed by an eye cream, whipped face cream, mild foaming face wash, and a face scrub.

A larger proportion of the millennial population in the United States also serves as a market driver. The millennial generation accounts for the majority of the working population in the country. For daily usage, personal care products like deodorants, perfumes, and cosmetics have become necessary as physical appearance is essential. The market players target consumers of specific age groups and launch new products. Americans are engaged in physical activities like going to the gym and fitness centers. Due to this, demand for personal care products like deodorants has also increased. In February 2021, Procter & Gamble launched a deodorant under its Secret brand, Secret Derma+ Antiperspirant, a product designed by female dermatologists to provide skincare properties for minimizing irritation and underarm discoloration.

US Cosmetics Industry Segmentation

Beauty and personal care products mainly encompass the products that are applied to the external parts of the body, including the skin, nails, hair, and lips. These products also extend to oral hygiene and are used to clean and maintain teeth and the mucosal membrane of the oral cavity, protect it from germs, prevent bad odor, and improve appearance. The scope of the report includes an analysis pertaining to various types of beauty and personal care products associated with skin care, hair care, bathing and showering, oral care, cosmetics and make-up, deodorants, and perfumes, among others. The United States beauty and personal care market is segmented into product types, categories, and distribution channels. By product type, the market is segmented into personal care products and cosmetics/make-up products. Personal care is segmented into categories such as hair care, skin care, bathing and showering, oral care, men's grooming, and deodorants and antiperspirants. Hair care is further sub-segmented into shampoo, conditioner, hair oil, hair styling and coloring products, and other hair care products. Skin care is further sub-segmented into facial care, body care, and lip care. Similarly, bath and shower is sub-segmented into soaps, shower gels, bath salts, bathing accessories, and other bath and shower products. Oral care is sub-segmented into toothbrushes and replacements, toothpaste, mouthwashes and rinses, and other oral care products. Additionally, beauty and make-up/cosmetics are sub-segmented into facial make-up products, eye make-up products, and lip and nail make-up products. By category, the market is segmented into premium products and mass products, and by distribution channels, into specialist retail stores, supermarkets and hypermarkets, convenience stores, pharmacies and drug stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done based on value (in USD billion).