United States Beauty And Personal Care Products Market Share

Statistics for the 2023 & 2024 United States Beauty And Personal Care Products market share, created by Mordor Intelligence™ Industry Reports. United States Beauty And Personal Care Products share report includes a market forecast to 2029 and historical overview. Get a sample of this industry share analysis as a free report PDF download.

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Market Share of United States Beauty And Personal Care Products Industry

Estée Lauder Companies, L'Oréal S.A., Unilever PLC, Colgate-Palmolive Company, and Procter & Gamble Company are among the major players in the US beauty and personal care products market. The market is highly competitive, with players actively competing in terms of new product launches, mergers and acquisitions, expansions, and partnerships. Additionally, leading players are investing heavily in research and development to come up with product innovations. In the market studied, major brands are launching or acquiring portfolios that claim to be natural, organic, and sustainable to have higher penetration across retail shelves and online channels. For instance, in 2020, L'Oréal SA signed an agreement to acquire Thayers Natural Remedies, a United States-based natural skincare brand from Henry Thayer Company. The brand is expected to be integrated into L'Oréal's consumer products division.

US Cosmetics Market Leaders

  1. L’Oréal S.A.

  2. Unilever PLC

  3. Procter & Gamble Company

  4. The Estée Lauder Companies Inc.

  5. Colgate-Palmolive Company

*Disclaimer: Major Players sorted in no particular order

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US Cosmetics Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis (2024 - 2029)