US Consumer Identity And Access Management Market Size (2024 - 2029)

The United States Consumer Identity and Access Management (CIAM) market is experiencing significant growth, driven by increasing customer expectations and concerns over data security. This market expansion is fueled by the need for businesses to securely manage consumer identity and profile data, as well as to monitor and restrict access to software and services. The adoption of CIAM solutions is further propelled by technological advancements and regulatory requirements, which demand a proactive approach to security. The COVID-19 pandemic has also accelerated the need for CIAM systems as businesses adapt to new teleworking methods and maintain social distancing.

Market Size of US Consumer Identity And Access Management Industry

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US Consumer Identity And Access Management Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 6.37 Billion
Market Size (2029) USD 13.10 Billion
CAGR (2024 - 2029) 15.53 %
Market Concentration Low

Major Players

US Consumer Identity And Access Management Market Major Players

*Disclaimer: Major Players sorted in no particular order

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USA Consumer Identity and Access Management Market Analysis

The US Consumer Identity And Access Management Market size is estimated at USD 6.37 billion in 2024, and is expected to reach USD 13.10 billion by 2029, growing at a CAGR of 15.53% during the forecast period (2024-2029).

CIAM includes features such as customer registration, self-service account management, consent and preference management, single sign-on (SSO), multi-factor authentication (MFA), access management, directory services, and data access governance.

  • Through consumer identity and access management (CIAM), businesses can securely collect, store, and manage consumer identity and profile data and monitor and restrict consumer access to software and services.
  • CIAM includes features such as customer registration, self-service account management, consent and preference management, single sign-on (SSO), multi-factor authentication (MFA), access management, directory services, and data access governance.
  • With the increase in customer expectations and concerns regarding their data security, coupled with the growing technological capabilities and regulatory requirements in the United States, consumers are stimulated to adopt a proactive approach to security. Thus, this fuels the demand for consumer identity and access management (CIAM) solutions.
  • As hackers target consumer accounts across several platforms and providers with access to multiple systems, data from one individual is frequently used to get into another's account. This means that personal information or identity numbers acquired from another individual can lead to significant data breaches and even more serious crimes, like financial transfers or deleting client data from an insurance provider.
  • Several websites are using the Internet to offer essential services to customers. The need for a CIAM system grew among users. Several governments and regulatory bodies ordered public and private businesses to adopt new teleworking techniques and preserve social distancing in the wake of the COVID-19 pandemic.

USA Consumer Identity and Access Management Industry Segmentation

Consumer identity and access management (CIAM) is a set of processes, policies, and tools that work together to ensure that the right people gain access to the right systems and data while keeping unauthorized access at bay.

The US consumer identity and access management market is segmented by cloud and on-premise. The market size and forecasts are provided in terms of value (USD) for all the above segments.

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US Consumer Identity And Access Management Market Size Summary

The United States consumer identity and access management (CIAM) market is experiencing significant growth, driven by the increasing need for secure management of consumer identity and profile data. As businesses strive to meet rising customer expectations and regulatory requirements, CIAM solutions are becoming essential. These solutions offer features such as customer registration, self-service account management, consent and preference management, single sign-on, multi-factor authentication, access management, directory services, and data access governance. The demand for CIAM is further fueled by the rise in cyber threats, where hackers exploit vulnerabilities to access multiple accounts using stolen personal information. This has led to a heightened focus on data security, prompting both public and private sectors to adopt CIAM systems, especially in the wake of the COVID-19 pandemic, which accelerated the shift towards digital services.

The market is characterized by a shift towards cloud-based CIAM solutions, offering benefits like scalability, flexibility, and rapid deployment. Cloud technologies enable service providers to offer on-demand access to resources, enhancing data storage and seamless information access. The transition from on-premise to cloud-based solutions is driven by the need for consistent control, increased compliance, and improved deployment speed. The fragmented market sees major players like Microsoft, SAP, Salesforce, and IBM investing in research and development to enhance security and compete effectively. Recent developments, such as Akamai Technologies' launch of the Guardicore Platform and Okta's Identity Threat Protection AI, highlight the ongoing innovation in the sector. These advancements aim to address the evolving cyber threat landscape and meet compliance mandates, further propelling the growth of the CIAM market in the United States.

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US Consumer Identity And Access Management Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Cyber Attacks

      2. 1.2.2 Growing Personal Data Privacy Concerns

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Regulations Regarding Privacy

    4. 1.4 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 Cloud

    2. 2.2 On-premise

US Consumer Identity And Access Management Market Size FAQs

The US Consumer Identity And Access Management Market size is expected to reach USD 6.37 billion in 2024 and grow at a CAGR of 15.53% to reach USD 13.10 billion by 2029.

In 2024, the US Consumer Identity And Access Management Market size is expected to reach USD 6.37 billion.

United States Consumer Identity and Access Management Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)