Market Trends of United States Coffee Creamer Industry
Rising Popularity of Liquid Coffee Creamers Driving the Market
Liquid coffee creamers are becoming increasingly popular due to their convenience. They offer a hassle-free method to quickly improve the taste and consistency of coffee, eliminating the need for additional ingredients. This makes them highly appealing to individuals with busy lifestyles and those who are constantly on the go. Further, the growing popularity of drinking coffee at home is driving the demand for liquid coffee creamers. Consumers in the country are increasingly using liquid creamers to replicate the cafe-quality drinks and experience at home, which is driving the demand for liquid coffee creamers.
With the increasing awareness among consumers about the impact of consumption of various chemicals-based additives/ingredients via various food and beverage products, there has been an increase in demand for liquid coffee creamers with clean-label claims and free-from claims. Moreover, there is also a growing demand for dairy-free liquid coffee creamers, especially from the younger population, along with an increase in the lactose-intolerant population in the United States.
According to the National Institute of Health (NIH), in 2022, approximately 30 million US adults had some degree of lactose intolerance by the age of 20 years. Thus, an increasing number of players have a wide portfolio of dairy-free liquid coffee creamers with innovative flavors. For instance, in 2024, Oatly Group AB launched its new plant-based coffee creamers, named "Oatly Oatmilk Creamers," to boost flavors of at-home coffee beverages in the United States. The new product range is available in a variety of flavors, including Sweet & Creamy, Vanilla, Caramel, and Mocha. The balanced demand and supply of innovative coffee creamers with clean labels and sustainable claims are further expected to drive the US coffee creamers market.
Supermarkets and Hypermarkets Dominate the Distribution of Coffee Creamers
Among the distribution channels of coffee creamers, supermarkets and hypermarkets are observed to be dominating and are anticipated to hold the largest market share in the United States. This dominance is largely attributed to the extensive network of retail outlets established by major national and international brands such as Walmart, Costco, 7-Eleven, and Aldi. As of 2022, 7-Eleven had 12,645 retail stores across the United States. The round-the-clock operations of these supermarkets and hypermarkets, coupled with perks like annual memberships and bulk purchase discounts, make them a favored choice among consumers.
Convenience has also played an important role in the growth of supermarkets and hypermarkets, as these stores provide a one-stop shopping solution to customers by offering a wide variety of coffee creamers like dairy creamers, non-dairy creamers, flavored creamers, powdered creamers, liquid creamers, and more at competitive prices. For instance, in 2024, Califia Farms, a plant-based beverage brand, launched Organic Almond Coffee Creamers in three flavors, including Lavender, Brown Sugar, and Vanilla. These products were made available at Whole Foods Super Market, Sprouts Farmers Market, and other stores. Further, the integration of secure and easy-to-use payment systems in supermarkets and hypermarkets provides a hassle-free shopping experience, attracting a broader consumer base. Therefore, owing to all such factors, the sales of coffee creamers in the United States are anticipated to witness positive growth in the coming years.
