Market Trends of united states casein and caseinate Industry
Sport/performance nutrition to witness significant growth during forecast period
- Rising health concerns and memberships across health clubs are primarily driving the sport/performance nutrition industry. From 2009 to 2019, the number of gyms in the United States rose by 39%. However, the industry witnessed a significant decline due to gym closures during the COVID-19 pandemic-induced nationwide lockdown in 2020. Health clubs are among the most popular sales channels for sports supplements. The closure of health clubs had a negative impact on the sales of supplements. In 2020, several gyms like Gold's Gym, Flywheel Sports, Town Sports International, and 24-Hour Fitness declared bankruptcy. Sales of sports nutrition products decreased in 2020, and the industry's overall Y-o-Y growth rate reduced by 3.37%.
- The importance of leading an active lifestyle is fueling the sports nutrition market. In 2021, 67% of US consumers aged six and above participated in fitness activities, of which 43.3% of consumers engaged in individual sports, 52.9% in outdoor sports, and 22.1% in team sports. Consumers are becoming more aware of the value of optimal nutrition and healthier lifestyles, all of which positively impact the sport nutrition supplements market.
- Sports/performance nutrition is the fastest-growing end-user segment in the US whey protein ingredients market, of which animal protein accounts for a major share of 91.1% in terms of value. The fitness industry is rapidly increasing the usage of animal protein ingredients, such as whey, collagen, and milk proteins, in nutritional supplements used for muscle or tissue repair after workouts. The rise in the availability of protein supplements, a growth in the number of recreational and lifestyle users of these products, and an increase in health awareness are expected to foster market growth over the forecast period.
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Widespread availability of raw cow milk enables the skim milk production
- The graph depicts the production of skim cow milk in the United States. The availability of raw cow milk enables the production of skim cow milk in the United States. In 2023, 2,408,7 pounds milk was produced per cow an increase of 1.30% from 23,777 pounds in 2020. As of 2022, average number of milk cows in the United States was 9,402 heads. Milk is usually separated through various processes into components and processed into fluid beverage milk or the manufacture of other dairy products.
- Casein is the major protein in cows’ milk, and comprises about 80 % of the total protein content of which the rest, some 20 %, are the whey or serum proteins. Commercial casein is made from skim milk by one of two general methods – precipitation by acid or coagulation by rennet. As much of the fat, whey proteins, lactose and minerals as possible must be removed by multistage washing in water, as they reduce the quality of the casein as well as its keeping quality. Dried, properly produced casein has a relatively good keeping quality and is used mainly in the food and chemical industries. Rennet casein, acid casein, and co-precipitate are major types of Casein derives from skim cow milk.
- Being the world's largest single-country producer of skim milk powder the country exhibits huge potential in the skim cow milk production. U.S. manufacturers continue to boost year-on-year production of skim milk to meet the changing consumer preferences for low-fat or calorie-deficit diets. contain 5% or less moisture (by weight) and 1.5% or less milkfat (by weight). The difference is that SMP has an adjusted minimum milk protein content of 34%.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Baby food to witness steady growth post pandemic
- Innovation holds key to maintain steady growth rate
- Consumers' preferences shift to premium condiments and sauces, away from packaged soups
- Dairy alternatives to witness significant growth rate
- Great opportunities for meat alternative products
- Key players focusing more on healthy ingredients post COVID-19
- United States cosmetic industry to drive by synergy of innovation and social media influence
- The growth of the bakery industry is led by large commercial players
- Sustainable and innovative packaging trends to influence breakfast cereals market
- Key players to focus fortification and nutritional enrichment
- Emphasizing awareness and innovation; driving force behind elderly nutrition market growth
- E-commence will emerge as one of the most preferred channels
- Rising us feed exports and feed prices are expected to impact production
- Animal protein consumption growth fuels opportunities for key players in the ingredients sector
