United States Bread Market Size
| Study Period | 2019 - 2024 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 48.37 Trillion |
| Market Size (2029) | USD 55.81 Trillion |
| CAGR (2024 - 2029) | 2.90 % |
| Market Concentration | Low |
Major Players.webp){kind=logo}
*Disclaimer: Major Players sorted in no particular order |
United States Bread Market Analysis
The United States Bread Market size is estimated at USD 48.37 trillion in 2024, and is expected to reach USD 55.81 trillion by 2029, at a CAGR of 2.9% during the forecast period (2024-2029).
The rising preference for convenient and healthy food options is significantly propelling the growth of the market in focus. Convenience products are witnessing a surge in demand, driven by evolving consumption patterns and heightened awareness of concepts like portion control. Additionally, the pursuit of a calorie deficit is prompting brands to introduce on-the-go packs of flatbreads. Flatbreads enriched with grains and seeds, which boost the nutritional profile with fiber, vitamins, and minerals, are gaining popularity. Furthermore, as low-carb diets gain traction, breads made from alternative flours like almond or flaxseed are becoming popular. These low-carb breads allow consumers to enjoy bread-like products while curbing carbohydrate intake. For example, in September 2024, The Sola Company expanded its reach by introducing five top-selling breads, including Sweet & Buttery and Deliciously Seeded, at Whole Foods Market across the United States. Sola Company specializes in chef-crafted, low-carb, low-sugar, high-protein breads. Moreover, both leavened and unleavened breads facilitate convenient portion control, catering to consumers managing calorie intake, especially in light of rising obesity rates. According to the CDC, the US adult obesity rates climbed from 31.4% in 2019 to 32.8% in 2023. The versatility of flatbreads, pairing seamlessly with proteins, vegetables, and spreads, promotes balanced, customizable meals, aligning convenience with health. To meet this surging consumer demand and maintain competitiveness, market players are rolling out innovative product launches. For instance, in August 2024, Lancaster Colony Corp. debuted its inaugural gluten-free line under the New York Bakery brand. This new range features the iconic Garlic Texas Toast and Five Cheese Texas Toast, crafted with a groundbreaking dough recipe that preserves the texture, volume, and integrity of traditional products.
United States Bread Market Trends
Leavened Bread Gains Popularity in the US Amid Diverse Culinary Preferences
In the US, a diverse population is increasingly turning to ethnic leavened breads like pita, naan, focaccia, and ciabatta, enhancing their presence in both home kitchens and retail outlets. The fermentation process in leavened breads, particularly sourdough, boosts digestibility over their unleavened counterparts. This natural leavening not only breaks down gluten and phytic acid but also aids in nutrient absorption, potentially reducing digestive discomfort for some individuals. Moreover, leavened breads, including focaccia, pita, rye, baguette, soda, ciabatta, multigrain, and brioche, are gaining traction in restaurants and hotels. These versatile breads feature prominently in dishes like sandwiches, pizzas, and as accompaniments with dips. These breads offer several health benefits such as focaccia provides complex carbohydrates that slowly release energy and help regulate blood sugar, Pita bread is high in fiber, which can help improve digestion and strengthen the gut microbiome. Also, Pita bread provides a healthy dose of protein, which can help repair muscles and create healthy skin, hair, and nails. Rye bread contains prebiotics and fiber, which can promote a healthy gut and improve digestion. Moreover, market players are adopting strategies like product innovation, market expansion, and partnerships to bolster their market share and consumer base, aiming for a competitive edge. In October 2023, for instance, Joseph's Bakery unveiled its "Heart Friendly Pita Bread," receiving certification from the American Heart Association's Heart-Check Food Certification Program.
Traditional Bread Outpaces Free From Variants in US Consumption
In the United States, bread is cherished for its versatility and convenience, playing a pivotal role in daily diets. Freshness, taste, and cost drive purchasing decisions, with a clear preference for traditional and mildly flavored varieties, particularly those with added health benefits. This trend highlights a strong demand for bread, offering brands a chance to cater to health-conscious yet budget-friendly consumers. As American palates diversify, there is a rising appetite for ethnic breads like naan, pita, lavash, and tortillas. Both leavened and unleavened types resonate with multicultural dining. Conventional breads find a prominent place in quick-service restaurants. Establishments like sandwich shops, taco joints, Mediterranean eateries, and fusion restaurants rely on bread for appetizers, main dishes, and sides. In April 2024, Nature's Own debuted its innovative product range, featuring homestyle white small loaves, ancient grain, and flatbreads. However, traditional breakfast items, often time-consuming to prepare, have spurred a surge in demand for ready-to-eat flatbreads like naan. Pita bread, with its vibrant appearance and perceived health benefits, is gaining traction. Therefore, market players are responding with innovative bread offerings. For example, in October 2023, Thomas, a top U.S. seller of English muffins and bagels, introduced its "Croissant Bread" breakfast lineup, available in major Northeast retailers like Safeway, Stop & Shop, and ShopRite.
United States Bread Industry Overview
The bread market in the United States is marked by fierce competition, with numerous global players vying for dominance. Major players are employing strategies such as product launches, mergers and acquisitions, expansions, and partnerships to build a robust consumer base and solidify their market position. These tactics not only draw in new customers but also ensure the loyalty of existing ones through innovative, high-quality offerings. Furthermore, these players are actively expanding their regional presence and diversifying their customer base by rolling out products that resonate with evolving consumer tastes. Dominating the market share are key players like Grupo Bimbo S.A.B de C.V., Flower Foods, Inc., Lewis Bakeries Inc., Aspire Bakeries, and Campbell Soup Company.
United States Bread Market Leaders
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Grupo Bimbo, S.A.B. de C.V.
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Campbell Soup Company
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Lewis Bakeries, Inc.
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Flowers Foods
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Aspire Bakeries
*Disclaimer: Major Players sorted in no particular order
United States Bread Market News
- October 2024: As part of its expansion strategy, One Rock Capital Partners, LLC made a strategic investment in Lewis Bakeries, Inc. Lewis Bakeries, a family-owned business located in Evansville, Indiana, specializes in manufacturing bread and baked goods. The company boasts several market-leading brands, including Lewis Bake Shop, Bunny Bread, Butternut, and Healthy Life.
- September 2024: The Sola Company, celebrated for its fiber-rich breads devoid of added sugars, rolled out two new products at Whole Foods Market locations across the nation. The newly launched Sweet & Buttery Bread and Deliciously Seeded Bread are gracing store shelves nationwide. Both breads, perfect for sandwiches and toast, boast just 1 gram of net carbs and 4 grams of protein per slice.
- September 2024: La Brea Bakery broadened its reach by introducing a range of its Take & Bake breads in over 1,000 Target outlets across the country. The brand highlights that its new offerings encompass French Dinner Rolls, a French Twin Pack Baguette, and French Sandwich Rolls.
United States Bread Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Demand for Convenient Food Products
4.1.2 Launch of Organic and Gluten Free Products
4.2 Market Restraints
4.2.1 Health Concerns and Product Recalls
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Leavened Bread
5.1.2 Unleavened/Flat Bread
5.2 Category
5.2.1 Conventional
5.2.2 Free-from
5.3 End Use
5.3.1 HoReCa/Foodservice
5.3.2 Retail/Household
5.3.2.1 Supermarkets/Hypermarkets
5.3.2.2 Convenience/Grocery Stores
5.3.2.3 Specialty Stores
5.3.2.4 Online Retail Stores
5.3.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Grupo Bimbo S.A.B. de CV
6.3.2 Campbell Soup Company
6.3.3 Joseph's Bakery
6.3.4 The Sola Company
6.3.5 United States Bakery
6.3.6 Lewis Bakeries Inc.
6.3.7 Flowers Foods
6.3.8 Gold Medal Bakery Inc.
6.3.9 H&S Bakery Inc.
6.3.10 Damascus Bakeries
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
United States Bread Industry Segmentation
Bread is primarily created by baking a dough made from flour and water. Leavened bread, which encompasses varieties such as sourdough, baguette, brioche, and challah, uses a small amount of yeast or other leavening agents. This addition imparts the characteristic puffiness and reduced density to leavened bread.
The United States bread market is categorized by product type into leavened and unleavened/flat bread. By category, the market divides into conventional and free-from options. End-use segmentation includes Horeca/foodservice and retail/household. The retail/household segment further breaks down into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, online retail platforms, and other distribution channels.
Market sizing is presented in USD value terms for all segments mentioned above.
| Product Type | |
| Leavened Bread | |
| Unleavened/Flat Bread |
| Category | |
| Conventional | |
| Free-from |
| End Use | |||||||
| HoReCa/Foodservice | |||||||
|
United States Bread Market Research FAQs
How big is the United States Bread Market?
The United States Bread Market size is expected to reach USD 48.37 trillion in 2024 and grow at a CAGR of 2.9% to reach USD 55.81 trillion by 2029.
What is the current United States Bread Market size?
In 2024, the United States Bread Market size is expected to reach USD 48.37 trillion.
Who are the key players in United States Bread Market?
Grupo Bimbo, S.A.B. de C.V., Campbell Soup Company, Lewis Bakeries, Inc., Flowers Foods and Aspire Bakeries are the major companies operating in the United States Bread Market.
What years does this United States Bread Market cover, and what was the market size in 2023?
In 2023, the United States Bread Market size was estimated at USD 46.97 trillion. The report covers the United States Bread Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Bread Market size for years: 2024.
United States Bread Industry Report
Statistics for the 2024 United States Bread market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. United States Bread analysis includes a market forecast outlook for 2024 to 2024 and historical overview. Get a sample of this industry analysis as a free report PDF download.
