United States Blueberry Market Size (2024 - 2029)

United States Blueberry Market Analysis

The United States Blueberry Market size is estimated at USD 3.5 billion in 2024, and is expected to reach USD 4.70 billion by 2029, at a CAGR of 5.30% during the forecast period (2024-2029).

Over the past few decades, the U.S. blueberry market has experienced significant growth, fueled by rising consumer demand for healthy and versatile fruit options, as well as supportive initiatives and grants for cultivation. Blueberries flourish in temperate zones, with cultivation spanning 38 states across the U.S. Both wild and cultivated varieties are traded, positioning blueberries as the nation's second-most produced berry. In 2023, data from the United States Highbush Blueberry Council highlighted that Oregon, Washington, Georgia, Michigan, California, New Jersey, North Carolina, Florida, Texas, and Minnesota were the leading producers, together accounting for 98% of the nation's total output. This extensive production base bolsters market growth. Furthermore, promotional campaigns play a pivotal role in driving local demand. In May 2024, the United States Highbush Blueberry Council initiated a shopper marketing campaign aimed at boosting sales of both fresh and frozen blueberries. This initiative, set to run in over 4,000 stores nationwide, including major retailers like Target, Sam's Club, and Albertsons Portland, seeks to elevate blueberry consumption among occasional users and draw in new consumers, further fueling market expansion.

Growing health consciousness among Americans is spurring regular blueberry consumption. A notable example is a Harvard study, which found that women consuming blueberries thrice weekly had a 34% reduced risk of heart attacks. Furthermore, In 2022, the government allocated USD 100,000 to support blueberry growers with bee pollination, essential for blueberry cultivation. This financial boost enables growers to expand their hives or upgrade beekeeping equipment, hinting at a potential industry uplift. Additionally, trends show a rising preference for superfruits and antioxidant-rich foods, a flourishing retail market for fresh berries, and increased blueberry incorporation in beverages and confections. A case in point: in 2023, Pangea Natural Foods Inc. launched a locally sourced blueberry juice, boasting an impressive 8-month shelf life, thanks to a collaboration with a high-pressure processing (HPP) leader. Thus, the combination of widespread production, strategic promotional campaigns, and recognized health benefits underpins the market's growth trajectory during the forecast period.

United States Blueberry Industry Segmentation

Blueberry is a small, pulpy, edible fruit that is blue-coloured and sweet or sour- They are a good source of fibre, antioxidants, vitamin C, vitamin K, and manganese. The United States blueberry market provides a detailed overview of production analysis (volume), consumption analysis (value and volume), export analysis (value and volume), import analysis (value and volume), and price trend analysis. The report offers market size and forecasts in terms of both value (USD) and volume (metric tons).