Market Trends of United States Bacon Industry
This section covers the major market trends shaping the US Bacon Market according to our research experts:
Increasing Preference for Bacon in Breakfast Options
A significant portion of the population in the United States consumes bacon in breakfast, paving the way for more foodservice outlets to introduce bacon-based breakfasts. The consumers have also started opting for breakfast from foodservice outlets, such as quick-service restaurants (QSRs) to eat on-the-go. This factor paves the way for the outlets to include more bacon-based breakfast options. Fast-food chains, such as Burger King, Carl's Jr., and McDonald's, have introduced more bacon options in different flavor profiles to their food menus, in order to cater to consumers' demand. Thus, the increasing demand for breakfast food involving bacon in countries, like the United States, as well as the emergence of foodservice channels offering a wide range of meat-based breakfast options, including bacon and ham, are the factors that are expected to enable the market studied to witness a rapid growth during the forecast period.
Rapid Growth of the Foodservice Industry
The foodservice market is primarily driven by the increasing frequency of dining out (amidst time-pressed schedules) and the growing influence of cross-cultural dietary patterns (due to the strong presence of international companies). Quick-service restaurants are considered as fast-food outlets and they are popular in the United States. It was estimated that there were 194,723 quick-service restaurant franchise establishments in 2018. The ease of food consumption in these restaurants has lead people in the United States to spend in these restaurants. This factor is driving the country's foodservice market. Thus the growth of the foodservice industry and consumer's strong prefernce for bacon is yet another factor driving the market studied in the country.
