United States Away from Home Tissue and Hygiene Market Size (2024 - 2029)

US Away From Home Tissue & Hygiene Market Analysis

The market for the US Away From Home Tissue and Hygiene is expected to register a CAGR of 9.3% over the forecast period 2021 to 2026. The away-from-home segment of the tissues and hygiene market has been a key industry segment in the US, with a strong performance over the last few decades owing to the region's higher consumption of tissue and hygiene products.

• In recent years, There has been an increasing demand from government agencies, school systems, university campuses, and hospitals for recycled content tissues and towels. For instance, the US federal government requires the tissue products bought with its funds, either by its contractors, agencies to follow the EPA guidelines, and ensure the purchase of paper products with least minimum recovered fiber contents.
• Furthermore, the US paper and wood products industry voluntarily continue to improve upon their sustainability records, with most US mills with tissue paper capacity using recycled paper. Also, the tissue manufacturers continue to reduce greenhouse gas emissions from the facilities by reducing the use of fossil energy, truck transportation, and purchased energy. These instances are expected to drive the demand for sustainable Away-From-Home products in the region.
• The World tissue and hygiene products consumption have been continuously growing over the years, with an average per capita consumption of not more than 5.2kg. While the US holds the highest per capita consumption of 25kg per person owing to factors such as economic growth and a healthy population. With the presence of global players such as Kimberly-Clark Corporation, Georgia Pacific LLC, in the region, it is anticipated that the growth of the market would continue to evolve going forward.
• As with recent outbreak of a global pandemic, COVID 19 posing health and economic challenges added to nation-wide lockdown announcements are leading to fewer restaurant visits, reduced travel, and more people working home. This instance has temporarily caused a negative impacted on the growth of the market.

US Away From Home Tissue & Hygiene Industry Segmentation

The study provides a detailed market breakdown by product type & end-user segment, with emphasis on the critical underlying market parameters that influence the growth. It also outlines the key market trends and forecasts, across significant product types, in the context of the recent outbreak of COVID-19. The competitive landscape analysis includes detailed coverage on the current product line, key strategies, recent developments, and financial analysis. Given the contemporary challenges faced by the manufacturers, there has been an ongoing consolidation among the major vendors. The critical factors for the shift in the industry landscape are comprehensively analyzed in the study.