United States Amusement And Theme Park Industry Companies (2024 - 2029)

United States Amusement And Theme Park Industry Companies Summary

The growth in the U.S. amusement and theme park industry is largely attributed to the incorporation of technological advancements such as augmented and virtual reality. Firms are focusing on enhancing customer experience through advanced motion simulators, hydraulics, and pneumatics. The industry has become more competitive with the introduction of AR & VR gaming centers, live concerts, and movie theatres that promise a great experience in less time. Additionally, many theme parks are vying for rights to incorporate intellectual property from popular movies and TV productions into their entertainment offerings. The theme park business saw a significant boost pre-COVID-19, with parks finding ways to extend popular special events and draw local tourists. Firms in the industry are also focusing on acquiring relevant intellectual properties at the lowest possible cost. They are creatively using underutilized IPs and integrating them with current trends to gain a competitive edge. The market is relatively fragmented with the top few firms holding a significant market share. As social media marketing and technological updates advance, consumers are looking forward to personalized experiences in terms of itinerary planning and bookings.