United States Alfalfa Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 6.90 Billion |
| Market Size (2029) | USD 8.10 Billion |
| CAGR (2024 - 2029) | 8.70 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
United States Alfalfa Market Analysis
The United States Alfalfa Market size is estimated at USD 6.90 billion in 2024, and is expected to reach USD 8.10 billion by 2029, at a CAGR of 8.70% during the forecast period (2024-2029).
- The United States alfalfa hay market is a significant component of the country’s agriculture industry, particularly in regions with large dairy, livestock, and export markets. Alfalfa hay is known for its high protein content and nutrient value, making it a key feed component for dairy cows, beef cattle, horses, and other livestock.
- According to USDA, in 2023, production of alfalfa hay was 70,093 thousand metric tons, from 64,843 thousand metric tons in 2022. The top alfalfa-producing states include California, Idaho, Montana, South Dakota, and Arizona. These regions have climates favorable for alfalfa growth, such as warm temperatures and adequate irrigation resources. California leads the country in alfalfa production, largely driven by the state’s extensive dairy industry.
- The growing demand for high-quality animal products is driving the market for alfalfa hay. As consumers increasingly seek healthier and more nutritious meat and dairy, livestock producers are under pressure to meet these expectations. This has led to a rise in demand for alfalfa hay that enhances animal health overall. For instance, according to the USDA, poultry per capita consumption in the United States increased from 42.8 to 45.1 kilograms between 2019 and 2023. This increase highlights the need for optimized poultry feed, including the strategic use of alfalfa hay to support rapid and healthy growth. Further, in the United States, alfalfa hay is used as a supplementary feed in beef cattle operations. Also, horses are another important market, as alfalfa hay is a popular feed option for them, which drives the market.
United States Alfalfa Market Trends
Increasing Demand for Alfalfa Pellets
Increasing livestock production in the United States is indeed driving demand for pellet alfalfa hay, as this form of feed offers several benefits for both livestock and farmers. According to the Food and Agriculture Organization (FAO), the United States had the largest population of cattle in North America, with the beef and dairy cattle population standing at around 92,077 million heads in 2022.
Alfalfa is prized for its high protein content, fiber, vitamins, and minerals, which are essential for livestock health, especially in high-performance animals like dairy cows, beef cattle, horses, and even goats. Pellet alfalfa hay offers the same nutritional value but in a more concentrated and efficient form, making it easier to feed livestock in controlled portions.
Besides, increasing milk production in the United States is a significant driver of alfalfa pellet demand. For instance, according to FAOSTAT, United States milk production was 102.67 million metric tons in 2021, which increased to 102.75 million metric tons in 2022. Dairy cows require a high-protein, high-fiber diet to support milk yield, and alfalfa is a key part of their feed. Pelletized alfalfa ensures consistent nutrition, reduces waste, and simplifies feeding logistics. Further, for beef cattle, especially in feedlots, alfalfa pellets are used as a protein supplement. As the beef industry grows, driven by both domestic demand and exports, the need for efficient feed options like alfalfa pellets is expanding.
Poultry Feed is a Significant Segment by Application
The rising demand for poultry meat and other products in the United States created a situation of enhancing yield by improving performance. This, in turn, resulted in scientific feeding practices. The growth of the market in the region is mainly driven by the increasing poultry meat production, rising animal health concerns, and growing industrialization of livestock. According to the Food and Agriculture Organization, in 2022, poultry meat production was 22.03 million metric tons from 21.58 million metric tons in 2021.
In the United States, the demand for alfalfa hay as poultry feed in the United States is relatively smaller compared to its use in cattle and dairy farming, but it is still a significant market within the broader animal feed industry. The primary demand for alfalfa hay in poultry feed stems from the need for high-fiber, nutrient-dense ingredients that support overall poultry health and egg production. Poultry, especially laying hens, benefit from fiber for digestive health. The fiber helps in maintaining healthy gut function, improving feed digestion, and supporting overall health. Alfalfa hay’s high fiber content makes it a good addition to some poultry diets. Further, as consumers increasingly demand healthier, natural, and organic products, poultry producers are turning to alternative feed ingredients like alfalfa hay to meet these consumer preferences. This trend has increased demand in organic and free-range poultry markets.
United States Alfalfa Industry Overview
The alfalfa hay market in the United States is fragmented with key players in the market are Al Dahra ACX Global Inc., Alfalfa Monegros SL, Border Valley, Bailey Farms, and Anderson Hay & Grain Inc. The companies have been involved in various strategic activities such as product innovations, expansions, partnerships, and mergers and acquisitions.
United States Alfalfa Market Leaders
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Al Dahra ACX Global Inc.
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Alfalfa Monegros SL
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Anderson Hay & Grain Inc.
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Border Valley trading
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Bailey Farms
*Disclaimer: Major Players sorted in no particular order
United States Alfalfa Market News
- June 2022: Andy by Anderson Hay, a newcomer to the small pet market delivering farm-fresh hay for rabbits, guinea pigs, and other small pets, expanded its presence in the United States by launching a new e-commerce website, Andy.pet, introducing small pet owners to its high-quality hay and all-natural products.
- January 2020: Green Prairie International launched a high-quality Timothy, Alfalfa, and mixed hays as a premium forage category, particularly for the equine market in the United States.
US Alfalfa Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Growing Industrial Livestock Production and Rising Demand for Meat and Dairy Products
4.2.2 Increasing Adoption of Hybrid Seeds
4.2.3 Decrease in Area for Grazing
4.3 Market Restraints
4.3.1 Requirement of Large Quantity of Water for Irrigation
4.3.2 Lower Yield than Other Forage Crops
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product type
5.1.1 Bales
5.1.2 Pellets
5.1.3 Cubes
5.2 Application
5.2.1 Meat/Dairy Animal Feed
5.2.2 Poultry Feed
5.2.3 Horse feed
5.2.4 Other Applications
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Al Dahra ACX Global Inc.
6.3.2 Alfalfa Monegros SL
6.3.3 Border Valley
6.3.4 Bailey Farms
6.3.5 Anderson Hay & Grain Inc.
6.3.6 Cubeit Hay Company
6.3.7 Aldahra Glenvar Hay
6.3.8 Green Prairie International
6.3.9 Hay USA Inc.
6.3.10 Haykingdom Inc.
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
United States Alfalfa Industry Segmentation
Alfalfa hay is obtained from the alfalfa plant, also known as Lucerne and Medicago sativa. It is cultivated as an important forage crop in many countries worldwide. The United States alfalfa hay market is segmented by product type (bales, pellets, and cubes) and application (meat/dairy animal feed, poultry feed, horse feed, and other applications). The report offers the market size and forecasts in value (USD) for all the above segments.
| Product type | |
| Bales | |
| Pellets | |
| Cubes |
| Application | |
| Meat/Dairy Animal Feed | |
| Poultry Feed | |
| Horse feed | |
| Other Applications |
US Alfalfa Market Research FAQs
How big is the United States Alfalfa Market?
The United States Alfalfa Market size is expected to reach USD 6.90 billion in 2024 and grow at a CAGR of 8.70% to reach USD 8.10 billion by 2029.
What is the current United States Alfalfa Market size?
In 2024, the United States Alfalfa Market size is expected to reach USD 6.90 billion.
Who are the key players in United States Alfalfa Market?
Al Dahra ACX Global Inc., Alfalfa Monegros SL, Anderson Hay & Grain Inc., Border Valley trading and Bailey Farms are the major companies operating in the United States Alfalfa Market.
What years does this United States Alfalfa Market cover, and what was the market size in 2023?
In 2023, the United States Alfalfa Market size was estimated at USD 6.30 billion. The report covers the United States Alfalfa Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the United States Alfalfa Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
US Alfalfa Industry Report
Statistics for the 2024 US Alfalfa market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. US Alfalfa analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
