Market Trends of UK Sports Promoters Industry
Athletes Influencers is Driving the Market
- Athletes and sports personalities in the United Kingdom who have high social media followings are highly influential in sports marketing. Athletes in the United Kingdom have a personal relationship with their fans, which makes their endorsements more authentic and genuine.
- This leads to more engagement with the brand and a better perception among followers. Many brands team up with athletes to advertise their products/services. Athletes' social media followings give them an opportunity to reach a larger audience. All in all, athletes & sports personalities are very influential in sports marketing because of their success, skill, and dedication.
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Growth of Virtual Reality Technology in the Market
- The use of technology in the United Kingdom's sports sector has enabled teams to continue to grow and develop. Players and coaches are using the latest technology to enhance their physical and mental fitness, while clubs are investing in new technology to enhance the fan experience.
- The world of virtual reality (VR) has seen a huge surge in popularity over the past year in the United Kingdom, and the sports industry is in full-on VR mode. The Oculus Rift VR System is at the heart of this technological revolution in the sports sector.
- Clubs and teams in the United Kingdom are using simulated venues to improve the match viewing experience for fans by providing them with a virtual tour of the stadium or race track and different perspectives of the match.
- Rezzil, founded by Vincent Kompany and based in Manchester, is a technology company aiming to be at the forefront of VR training and cognitive enhancement. Rezzil works with world-class footballers at top European and international clubs to enhance their decision-making and match readiness.
