Market Trends of united kingdom quick service restaurant Industry
UK QSR market grows by 10% in 5 years, driven by franchise expansion and global brands
- The number of QSRs increased by around 10% from 2017 to 2022 in the United Kingdom, owing to the rising number of franchisee establishments and companies increasing their footprint. As of January 2023, there were around 1,382 outlets of McDonald's, 517 outlets of Burger King, and 1,005 outlets of KFC. Their global presence and marketing prowess have contributed to the growth of QSRs in the United Kingdom. These brands were able to successfully enter the UK market and capture a significant share of the QSR market by utilizing their brand familiarity and marketing power.
- By location, standalone restaurants acquired more than 72.35% of the value share in 2022. Standalone eateries can be found in a range of locations, including metropolitan districts, suburban strip malls, and rural regions. They typically offer a limited menu of quick and convenient meals, such as burgers, sandwiches, and salads, that can be prepared easily. Quick service restaurants can offer valuable and distinctive service to customers, providing a convenient and fast dining experience that is personalized and unique.
- While the UK takeaway industry expanded due to the increased demand for fast food during the pandemic and changing consumer preferences, QSRs struggled in 2020 due to closures, which proved attractive to chains trying to drive growth outside their local markets. In 2021, around 22% of Brits spent more on takeaways between June and July. At the same time, 80% of consumers ordered takeaways for home delivery, with 80% ordering through drive-throughs and in-person during the same period.
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Brits' takeaway spending soars despite cost of living crisis, as rising inflation drives up average order value
- Brits have spent more money on takeaways and fast food than ever over the recent years, despite the cost of living crisis. The rise is particularly significant as it came on top of the boom in takeaways during the pandemic. In the QSR market, sales of pizza and chips increased by 7.7% in 2021 compared to the previous year. In the United Kingdom, takeaways amounted to an average of USD 725 per person annually in 2021, up 42% from USD 506 in 2019. However, the 12% "transaction growth" reported for the same period showed that takeout sales increased in volume and value terms. Chinese, Indian, chips, pizza, fried chicken, kebabs, burgers, and sushi are among the popular takeaways.
- Popular QSR dishes preferred by the Brits include burgers (costing USD 4.5 per 250 gm), French fries (USD 3 per 250 gm), onion rings (USD 3.4 per 250 gm), pizza (USD 8.5 per 300 gm), chicken nuggets (around USD 3.5 per 300 gm), and garlic bread (around USD 4.5 per 100 gm). The average order value in the QSR market increased by 10.02% from 2017 to 2022, owing to the inflation rate increasing by an average of 3-4% from 2017 to 2022 and the increased number of orders per year, which was more than 63,432 per outlet in 2022.
- The demand for menus with options such as vegetarian, gluten-free, and vegan is rising within the fast-food sector. Burger King introduced vegan chicken nuggets in the United Kingdom for the first time in January 2022. This was attributed to the increased preference for vegan food in the country. Around 40% of Brits preferred restaurants offering vegan food. Burger sales increased by 27.24% during 2019-2022, along with the increase in average orders for fast food.
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