Market Size of united kingdom poultry meat Industry
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 4.63 Billion |
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Market Size (2029) | USD 4.78 Billion |
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Largest Share by Distribution Channel | Off-Trade |
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CAGR (2024 - 2029) | 0.64 % |
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Fastest Growing by Distribution Channel | On-Trade |
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Market Concentration | Low |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
United Kingdom Poultry Meat Market Analysis
The United Kingdom Poultry Meat Market size is estimated at 4.63 billion USD in 2024, and is expected to reach 4.78 billion USD by 2029, growing at a CAGR of 0.64% during the forecast period (2024-2029).
4.63 Billion
Market Size in 2024 (USD)
4.78 Billion
Market Size in 2029 (USD)
4.36 %
CAGR (2017-2023)
0.64 %
CAGR (2024-2029)
Largest Market by Distribution Channel
56.29 %
value share, Off-Trade, 2023
The growth of retail formats, business expansion, and the increasing number of supermarkets and hypermarkets positively impacted the poultry products in the UK market.
Largest Market by Form
36.26 %
value share, Processed, 2023
In order to attract consumer interest, manufacturers constantly develop new and innovative processed poultry products, using unique packaging and marketing strategies.
Fastest-growing Market by Distribution Channel
0.67 %
Projected CAGR, On-Trade, 2024-2029
The segment's growth is mainly driven by the increasing consumer preference for on-the-go food in the country, especially those who prefer low-priced processed meat.
Fastest-growing Market by Form
0.71 %
Projected CAGR, Fresh / Chilled, 2024-2029
Fresh chicken is an option in a wide range of dishes, from traditional roast chicken to international cuisines like curries and stir-fries, making it the preferred choice.
Leading Market Player
6.47 %
market share, JBS SA, 2022
The company leads the market due to its broad product line, including fresh, frozen, and processed poultry meat, and its greater market penetration, which extends globally.
Expansion of leading retail chains is driving the market
- In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most in the country. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. Tesco was the largest retailer in Great Britain, with a market share of 27.5%, and Sainsbury's with 15.2% in 2022.
- Poultry meat dishes in restaurants in the UK, including chicken wings, chicken nuggets, and chicken lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. The special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, at 2,209 locations.
- In the off-trade channel, online channels comprise the fastest-growing segment in the market. It is projected to register a CAGR of 6.39% by value during the forecast period. Thus, there has been an increase in the number of online grocery shops in response to the rising number of internet users, which is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was conducted online in the UK.
Understand The Key Trends Shaping This Market
United Kingdom Poultry Meat Industry Segmentation
Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.
- In the United Kingdom, the off-trade distribution channel is the primary channel through which poultry meat products are consumed most in the country. Of all the sub-types of the off-trade channel, supermarkets and hypermarkets are the major channels. Supermarkets held the largest market share of 64.2% by value in 2022. The growth of these retail formats, along with factors like business expansion and the increase in supermarkets and hypermarkets, positively impacted the poultry products market in the United Kingdom. With the popularity of the discounters, the grocery retail market was dominated by Tesco, Sainsbury's, Asda, and Morrisons supermarkets. Tesco was the largest retailer in Great Britain, with a market share of 27.5%, and Sainsbury's with 15.2% in 2022.
- Poultry meat dishes in restaurants in the UK, including chicken wings, chicken nuggets, and chicken lollipops, are popular in the country. Poultry meat consumption registered a sales growth of 16.85% by value from 2018 to 2022 through the on-trade channel, owing to the high meat consumption in the country. The special recipes and tastes of popular fast-food chains like McDonald's, KFC, and Subway are preferred by consumers, affecting sales positively. As of 2022, the United Kingdom had the highest number of Subway restaurants in Europe, at 2,209 locations.
- In the off-trade channel, online channels comprise the fastest-growing segment in the market. It is projected to register a CAGR of 6.39% by value during the forecast period. Thus, there has been an increase in the number of online grocery shops in response to the rising number of internet users, which is anticipated to drive online sales of dairy products during the forecast period. As of 2022, only 13% of grocery shopping was conducted online in the UK.
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| On-Trade |
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United Kingdom Poultry Meat Market Size Summary
The United Kingdom poultry meat market is experiencing a steady growth trajectory, driven primarily by the off-trade distribution channel, with supermarkets and hypermarkets leading the charge. These retail formats have significantly contributed to the market's expansion, bolstered by the increasing presence of discounters and major retailers like Tesco and Sainsbury's. The on-trade channel also plays a crucial role, with poultry dishes such as chicken wings and nuggets gaining popularity in restaurants, influenced by fast-food chains like McDonald's and KFC. The market is witnessing a shift towards online grocery shopping, which is the fastest-growing segment, although it still represents a small portion of total grocery sales. Despite these positive trends, the industry faces challenges, including labor shortages and the impacts of Brexit, which have led to reduced poultry production and increased prices.
The UK poultry industry is characterized by a diverse range of breeds and a fragmented market structure, with major players like Avara Foods Ltd and Cranswick plc holding significant shares. However, the sector is grappling with rising production costs due to factors such as increased energy prices, supply chain disruptions, and the ongoing effects of the Russia-Ukraine war, which have impacted feed prices. These challenges have resulted in higher retail prices for poultry products, making chicken, despite its popularity, more expensive for consumers. The market's future growth is expected to be influenced by these economic factors, alongside ongoing developments in retail and production practices.
United Kingdom Poultry Meat Market Size - Table of Contents
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1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)
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1.1 Form
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1.1.1 Canned
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1.1.2 Fresh / Chilled
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1.1.3 Frozen
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1.1.4 Processed
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1.1.4.1 By Processed Types
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1.1.4.1.1 Deli Meats
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1.1.4.1.2 Marinated/ Tenders
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1.1.4.1.3 Meatballs
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1.1.4.1.4 Nuggets
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1.1.4.1.5 Sausages
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1.1.4.1.6 Other Processed Poultry
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1.2 Distribution Channel
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1.2.1 Off-Trade
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1.2.1.1 Convenience Stores
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1.2.1.2 Online Channel
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1.2.1.3 Supermarkets and Hypermarkets
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1.2.1.4 Others
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1.2.2 On-Trade
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United Kingdom Poultry Meat Market Size FAQs
How big is the United Kingdom Poultry Meat Market?
The United Kingdom Poultry Meat Market size is expected to reach USD 4.63 billion in 2024 and grow at a CAGR of 0.64% to reach USD 4.78 billion by 2029.
What is the current United Kingdom Poultry Meat Market size?
In 2024, the United Kingdom Poultry Meat Market size is expected to reach USD 4.63 billion.
