United Kingdom OOH And DOOH Market Size

United Kingdom OOH and DOOH Market Analysis

The United Kingdom OOH And DOOH Market size is estimated at USD 1.22 billion in 2024, and is expected to reach USD 2.94 billion by 2029, growing at a CAGR of 19.31% during the forecast period (2024-2029).

As urban populations in the United Kingdom grow and consumer preferences shift toward digital media, OOH and DOOH platforms are emerging significantly, offering visibility and impact, thus driving market growth.

• The OOH (Out-of-Home) and DOOH (Digital Out-of-Home) market is experiencing significant growth in the United Kingdom. This surge is primarily driven by technological innovations, such as dynamic digital billboards, interactive displays, and programmatic advertising. These advancements not only enhance audience engagement but also attract a broader spectrum of advertisers. These innovations bolster targeting and engagement capabilities.
• Urbanization in the United Kingdom plays a significant role in amplifying exposure to OOH ads and the integration of data analytics that enables real-time content adjustments. Furthermore, DOOH's flexibility in displaying content and seamless integration with mobile and social media campaigns have drawn advertisers looking for innovative, impactful strategies. This synergy not only enhances the effectiveness of OOH and DOOH advertising but also fuels the growth of the market.
• In October 2023, Place Exchange, a supply-side platform (SSP) specializing in programmatic Out of Home (OOH) media, unveiled a strategic collaboration with Clear Channel. This partnership empowers direct programmatic purchasing of Clear Channel's extensive digital OOH (DOOH) inventory, notably across multiple countries, with a presence in the United Kingdom. This integration is facilitated through Clear Channel LaunchPAD. Advertisers, via Place Exchange, gain direct access to approximately 13,000 Clear Channel DOOH screens. These screens span diverse settings, from roadsides and supermarkets to malls and transit hubs.
• In October 2023, Veridooh, an adtech company, collaborated with Smart Outdoor, a digital out-of-home (DOOH) media owner, to enhance the reach of its independent verification solution for out-of-home (OOH) campaigns in the United Kingdom. Veridooh's patented technology, SmartCreative, actively tracks measures and verifies out-of-home (OOH) campaigns. This empowers brands with a granular breakdown of their campaign's delivery, ensuring a comprehensive view of its performance.
• However, DOOH advertisers face a significant challenge adapting to shifting consumer behaviors. They struggle with engaging their target audiences effectively and encounter hurdles in accurately tracking and evaluating campaign performance. This includes attributing ROI to individual DOOH campaigns and gauging their influence on consumer behavior.