Market Trends of United Kingdom Hair Care Industry
This section covers the major market trends shaping the UK Hair Care Market according to our research experts:
Rising Demand for Hair shampoo in the Country
The hair shampoo market is witnessed to have a rising demand in the country. Demand for organic and natural products is growing in the United Kingdom owing to hair problems, hair damage, and other hair problems. The region's preference for hair transplants is increasing due to social pressure, frequent hair loss, and many more. According to Wimpole Clinic data from 2022, about 112,742 people in Europe had hair transplants in 2022. people in the country are keener to use different hair styling products on their hair. The trend of using different hair colors is also growing in the region. People prefer their hair color to last longer, and some shampoos wash the color out after a few washes. Therefore the requirement for paraben-free, chemical-free, and sulfate-free vegan shampoos is increasing.
Moreover, manufacturers are increasing R&D activities for further improvement and enhancement of shampoos based on evolving consumer needs, such as companies preparing plant-based shampoo products. Men in the country also focus on their hair health and use proper grooming products regularly. Therefore, major players are considering the requirements of men as well. For instance, in February 2021, Hain Celestial Group's brand Jason launched plant-based shampoo plus conditioner for men.
Increasing Expenditure on Advertisement & Promotional Activities
Haircare is gaining immense popularity among all consumer groups in the country. The primary reason for this popularity is directly related to aggressive marketing campaigns, which are mainly directed toward young consumers. Furthermore, advertisements are promoting that their products reduce hair damage and enhance hair quality. For instance, as part of the promotional strategy, The major players like Loreal, P&G, and many more invest too much money into advertisements. They hire popular celebrities for their brand promotions to have more sales. For instance, in 2021, Kao Corporation spent USD 563.199 million on advertising across the world. The market players promote their products through social media sites like Tik Tok, Instagram, Facebook, YouTube, and many more to attract young consumers. Gen Z and the millennial population in the country are more active on social media and they get attracted to the products by watching their favorite celebrities in the advertisements. According to Social Films data from 2021, 30.1% of people between the age of 25-34 uses Instagram in the United Kingdom. In February 2022, L'Oreal collaborated with an American singer Gabriella Sarmiento Wilson for the promotion of their hair care product, L'Oreal Paris Elvive Dream Lengths Curls shampoo.
