UK Energy Drinks Market Size (2024 - 2029)

UK Energy Drink Market Analysis

The United Kingdom's energy drink market is projected to register a CAGR of 4.5% over the next five years.

Increased urbanization, rising disposable income, and growing consumer health consciousness contribute to the rising demand for non-carbonated drinks across the United Kingdom's market. Adolescents widely consume energy drinks due to their claims of improving performance, endurance, and alertness. At the same time, long and erratic working hours and the increasing occurrence of social gatherings drive consumers toward energy drinks.

Moreover, rising health-conscious consumers, growing consumer awareness regarding active lifestyles, and rising rates of lifestyle diseases have inspired health-oriented consumers to prefer healthy and sugar-free drinks. Energy drinks with lower sugar content and natural ingredients are set to boom and continue attracting the attention of a more significant number of health and wellness-concentric consumers. The energy drinks market is also projected to grow due to the increased promotional and advertisement strategies. As consumers who perform sports and physical activities daily, manufacturers focus on introducing sports-related energy drinks in the market. Additionally, the companies have been collaborating with sports clubs and tournaments and strengthening their presence on social media platforms, like Twitter, Facebook, and Instagram, among others, to garner consumer attention, promote their portfolio of offerings, and increase the visibility of their brand. For instance, in February 2021, the United Kingdom and Ireland's longest-standing esports tournament, the ESL Premiership, partnered with Beyond NRG, an emerging energy drink brand manufactured in the South East of the United Kingdom, with a focus on providing tangible benefits to competitive play.

UK Energy Drink Industry Segmentation

An energy drink is a mixture of stimulating compounds, usually caffeine, marketed as providing mental and physical stimulation. The United Kingdom's energy drink market is segmented by packaging type, product type, and distribution channels. Based on packaging type, the market is segmented into cans and pet bottles. Based on product type, the market is segmented into drinks, shots, and mixers. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report offers market size and forecast value (USD million) for all the above segments.