Market Share of UK Energy Drinks Industry
The United Kingdom's energy drinks market is highly competitive, with a significant share held by a few players, like The Coca-Cola Company, Red Bull GmbH, PepsiCo, Inc., Suntory Holdings Limited, and Monster Energy Company. Energy drinks claim a significant market segment, especially among the young population in the country. The use of natural ingredients in energy drinks and the increase in new varieties and types of energy drinks are primary drivers for the growth of this market. In addition, energy drinks are increasingly being used as mixers for alcoholic beverages. The key players in the industry are focusing on product development and product innovation to meet the changing preferences of consumers. Some top players use product innovation as their key strategy to hold the dominant position in this market. For instance, in June 2022, Energy One targeted health-conscious millennials with the launch in the United Kingdom. The drink contains four essential B vitamins (B3, B5, B6 & B12). It comes in two variants - Original and Lite.
UK Energy Drink Market Leaders
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The Coca-Cola Company
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Red Bull GmbH
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PepsiCo, Inc. (Rockstar Energy)
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Suntory Holdings Limited
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Monster Energy Company
*Disclaimer: Major Players sorted in no particular order
