UK Energy Drink Market Size
| Study Period | 2018 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2018 - 2022 |
| CAGR | 4.50 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
UK Energy Drink Market Analysis
The United Kingdom's energy drink market is projected to register a CAGR of 4.5% over the next five years.
Increased urbanization, rising disposable income, and growing consumer health consciousness contribute to the rising demand for non-carbonated drinks across the United Kingdom's market. Adolescents widely consume energy drinks due to their claims of improving performance, endurance, and alertness. At the same time, long and erratic working hours and the increasing occurrence of social gatherings drive consumers toward energy drinks.
Moreover, rising health-conscious consumers, growing consumer awareness regarding active lifestyles, and rising rates of lifestyle diseases have inspired health-oriented consumers to prefer healthy and sugar-free drinks. Energy drinks with lower sugar content and natural ingredients are set to boom and continue attracting the attention of a more significant number of health and wellness-concentric consumers. The energy drinks market is also projected to grow due to the increased promotional and advertisement strategies. As consumers who perform sports and physical activities daily, manufacturers focus on introducing sports-related energy drinks in the market. Additionally, the companies have been collaborating with sports clubs and tournaments and strengthening their presence on social media platforms, like Twitter, Facebook, and Instagram, among others, to garner consumer attention, promote their portfolio of offerings, and increase the visibility of their brand. For instance, in February 2021, the United Kingdom and Ireland's longest-standing esports tournament, the ESL Premiership, partnered with Beyond NRG, an emerging energy drink brand manufactured in the South East of the United Kingdom, with a focus on providing tangible benefits to competitive play.
UK Energy Drink Market Trends
This section covers the major market trends shaping the UK Energy Drinks Market according to our research experts:
The Drinks Segment Dominates the Energy Drink Market
Consumers are changing their preferences with changing lifestyles. The significant energy components are caffeine, taurine, guarana, and the drink includes various other elements. The involvement of consumers in multiple sports and physical activities is one of the significant factors driving the energy drink market. Energy drinks are often consumed in drink format from cans and pet bottles for their ease of mobility and convenience to store. Additionally, these energy drinks are preferred as a mode of hydration to the consumer, consumed frequently. Many of the consumers have participated in several sports activities, such as running, fitness clubs, mountain tracks, and other physical activities, which results in lowering of energy in an individual's body, thereby, the consumers are opting for more energy drinks as the presence of caffeine in the drink helps to block adenosine which results in reducing of sleep, and the other ingredients provide energy that results as the consumer feels energetic. According to Sport England, in 2021, running will be the most popular form of taking part in sports activity, with approximately six million people in England running regularly. Fitness is the second most common sport, with 5.5 million regular participants in the same year. These factors tend to propel the drink format of energy drinks in the region.
Growing Influence of Endorsements and Social Media Marketing
With the growing importance of social media in a shopper's purchase journey, the companies are evolving and stepping up their advertising, marketing, and endorsement game across different channels of distribution, including supermarkets/hypermarkets, specialty stores, and online retail stores, among others, using television, radio, social media, magazines, and other print media as a medium for garnering consumer attention. Furthermore, these companies have been collaborating with sports clubs and tournaments and strengthening their presence on social media platforms, like Twitter, Facebook, and Instagram, among others, to garner consumer attention, promote their portfolio of offerings, and increase the visibility of their brand. With celebrities vouching for or promoting their products, brands can increase awareness, trust, and familiarity, which are important variables in the purchase decision-making process. Consumers feel more sympathetic toward a brand if its products are promoted by a celebrity they admire or relate to. It is just a straightforward psychological effect whereby the consumers subconsciously feel that by buying a product marketed by a celebrity admired; they will be able to replicate the celebrity's desired attributes or attract people who share their interests. This phenomenon is applicable even in the case of energy drinks. Thus, celebrity endorsements and social media marketing campaigns are seen as viable options for brands to increase awareness, build credibility, and promote products in the market studied, thus, driving the market growth in United Kingdom.
UK Energy Drink Industry Overview
The United Kingdom's energy drinks market is highly competitive, with a significant share held by a few players, like The Coca-Cola Company, Red Bull GmbH, PepsiCo, Inc., Suntory Holdings Limited, and Monster Energy Company. Energy drinks claim a significant market segment, especially among the young population in the country. The use of natural ingredients in energy drinks and the increase in new varieties and types of energy drinks are primary drivers for the growth of this market. In addition, energy drinks are increasingly being used as mixers for alcoholic beverages. The key players in the industry are focusing on product development and product innovation to meet the changing preferences of consumers. Some top players use product innovation as their key strategy to hold the dominant position in this market. For instance, in June 2022, Energy One targeted health-conscious millennials with the launch in the United Kingdom. The drink contains four essential B vitamins (B3, B5, B6 & B12). It comes in two variants - Original and Lite.
UK Energy Drink Market Leaders
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The Coca-Cola Company
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Red Bull GmbH
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PepsiCo, Inc. (Rockstar Energy)
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Suntory Holdings Limited
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Monster Energy Company
*Disclaimer: Major Players sorted in no particular order
UK Energy Drink Market News
- In September 2022, Virtue Clean Energy, the brand that creates clean alternatives in the energy drink category, launched its newest product, Virtue Clean Energy in the United Kingdom. Virtue Drinks contain zero sugar & zero calories, made with all-natural ingredients. It has 80mg of 100% organic caffeine derived from green coffee beans, plus B vitamins (B3, B6, B7, B12).
- In June 2022, the United Kingdom plant-based energy drink company Tenzing launched two new plant power shots. The 150ml blends come in two flavors; apple, matcha, and ginger and black cherry, guarana, and goji.
- In March 2022, United Kingdom's start-up PerfectTed launched a range of canned natural energy drinks powered by matcha green tea. The drinks are 100% natural, plant-based, gluten-free, and free from additives, preservatives, and added sugars. Therefore, many consumers have switched to energy drinks, one of the reasons driving the market.
UK Energy Drink Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 By Packaging Type
5.1.1 Can
5.1.2 PET Bottle
5.2 By Product Type
5.2.1 Drinks
5.2.2 Shots
5.2.3 Mixers
5.3 By Distribution Channel
5.3.1 Supermarkets/Hypermarkets
5.3.2 Convenience Stores
5.3.3 Specalist Stores
5.3.4 Online Retail Stores
5.3.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Strategies Adopted by the Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Suntory Holdings Limited
6.3.2 Red Bull GmbH
6.3.3 Monster Energy Company
6.3.4 The Coca-Cola Company
6.3.5 GlaxoSmithKline PLC
6.3.6 Global Trade Holdings Co., Ltd.
6.3.7 PepsiCo Inc.
6.3.8 Max Muscle Nutrition
6.3.9 TSI Consumer Goods GmbH
6.3.10 Nestle SA
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
UK Energy Drink Industry Segmentation
An energy drink is a mixture of stimulating compounds, usually caffeine, marketed as providing mental and physical stimulation. The United Kingdom's energy drink market is segmented by packaging type, product type, and distribution channels. Based on packaging type, the market is segmented into cans and pet bottles. Based on product type, the market is segmented into drinks, shots, and mixers. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. The report offers market size and forecast value (USD million) for all the above segments.
| By Packaging Type | |
| Can | |
| PET Bottle |
| By Product Type | |
| Drinks | |
| Shots | |
| Mixers |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specalist Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
UK Energy Drink Market Research FAQs
What is the current UK Energy Drinks Market size?
The UK Energy Drinks Market is projected to register a CAGR of 4.5% during the forecast period (2024-2029)
Who are the key players in UK Energy Drinks Market?
The Coca-Cola Company, Red Bull GmbH, PepsiCo, Inc. (Rockstar Energy), Suntory Holdings Limited and Monster Energy Company are the major companies operating in the UK Energy Drinks Market.
What years does this UK Energy Drinks Market cover?
The report covers the UK Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the UK Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
What are the regulatory considerations for marketing and advertising Energy Drinks in the UK?
The regulatory considerations for marketing and advertising Energy Drinks in the UK are a) Restrictions on caffeine content b) Health claims and targeting towards minors c) Emphasizing responsible marketing practices
UK Energy Drink Industry Report
The UK energy drinks sector is experiencing a surge, propelled by a growing consciousness for health, urban lifestyle, and rising income levels, leading consumers to seek beverages enhancing alertness and performance. Influences from social media and fitness enthusiasts have spiked the demand, especially from those involved in rigorous activities. To cater to evolving consumer demands for healthier options, drinks manufacturers in the UK are innovating with no-sugar and no-caffeine alternatives, along with a variety of flavors. The market shows a clear preference for caffeinated beverages, available in formats like drinks, shots, and mixers, primarily in cans and bottles for easy accessibility across supermarkets, hypermarkets, convenience, and specialty stores, as well as online. This shift towards health-focused, less sugary energy drinks signifies a dynamic market transition, promising robust growth and diverse product offerings in the competitive landscape. Statistics for the UK Energy Drink market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Energy Drink analysis includes a market forecast outlook and historical overview. Get a sample of this industry analysis as a free report PDF download.
