Market Size of United Kingdom Energy Bar Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 5.42 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
UK Energy Bar Market Analysis
The United Kingdom Energy Bar market is expected to register a CAGR of 5.42% over the next five years.
- Increased demand for health and nutrition products, impulse purchases, and product innovation is the key factor driving the energy bar market in the United Kingdom. Growing demand for products with active ingredients is further driving the market.
- Health concerns related to high sugar content and fluctuating commodity prices affect market growth. The stores in the United Kingdom are heavily flooded with various energy bars, ranging from protein-rich, nutritious, gluten-free, and dairy-free bars. This extensive range of energy bar options aid in attracting a broad spectrum of consumers.
- Also, the rise in consumer demand for nutritional products and rising clean label claims on products accelerated the market growth in the country. The increase in demand for a convenient and healthy on-the-go snack also catered to the market growth. Elsewhere, due to the high nut content in the energy bars like almonds, peanuts, and others, people allergic to these ingredients didn't prefer these energy bars.
- Consumers in the United Kingdom are looking for high nutritional value snacks and simple ingredient lists rather than calorie counting. Claims like free-from, raw, high fiber, no added sugar, and the use of natural ingredients are expected to continue to be the key factors influencing consumers' decisions.
UK Energy Bar Industry Segmentation
Energy bars are nutritional bars made with cereals, vitamins, and flavorings that are meant to provide instant energy. The United Kingdom's energy bar market is segmented by type and distribution channel. Based on type, the market is segmented into organic energy bars and conventional energy bars. Further, based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, specialty stores, online retail stores, and other distribution channels. For each segment, the market sizing and forecasts have been done on the basis of value (in USD million).
| Product Type | |
| Organic Energy Bar | |
| Conventional Energy Bar |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Specialty Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
United Kingdom Energy Bar Market Size Summary
The energy bar market in the United Kingdom is experiencing significant growth, driven by an increasing demand for health and nutrition products, as well as product innovation. Consumers are increasingly seeking snacks with high nutritional value and simple ingredient lists, favoring claims such as free-from, raw, high fiber, and no added sugar. The market is characterized by a wide variety of options, including protein-rich, gluten-free, and dairy-free bars, which cater to a diverse consumer base. The rise in health consciousness, coupled with the growing popularity of gym culture and fitness routines, has further fueled the demand for energy bars as convenient and healthy on-the-go snacks. However, health concerns related to high sugar content and the presence of allergens like nuts pose challenges to market growth.
The competitive landscape of the UK energy bar market is marked by the presence of multinational players and private-label brands, which offer flavored product offerings and adopt strategies such as innovative product launches and clean-label ingredients to gain a competitive edge. Companies like Mondelēz International, Glanbia, and General Mills are key players in the market, focusing on differentiating their products based on ingredients, price, quality, and marketing activities. The demand for organic energy bars, free from artificial additives, is also on the rise, prompting companies to expand their product lines to meet consumer preferences. The market is expected to continue its growth trajectory, supported by the increasing awareness of health and nutrition among consumers and the ongoing trend towards organic and natural products.
United Kingdom Energy Bar Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Organic Energy Bar
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2.1.2 Conventional Energy Bar
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Specialty Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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United Kingdom Energy Bar Market Size FAQs
What is the current United Kingdom Energy Bar Market size?
The United Kingdom Energy Bar Market is projected to register a CAGR of 5.42% during the forecast period (2024-2029)
Who are the key players in United Kingdom Energy Bar Market?
Mondelēz International, Inc., Glanbia, Plc, General Mills, Inc., Post Holdings, Inc. and HNC Healthy Nutrition Company (UK) Ltd. (Maximuscle) are the major companies operating in the United Kingdom Energy Bar Market.
