Market Share of United Arab Emirates Sunflower Oil Industry
The UAE sunflower oil market is considered competitive and comprises domestic and international players. Some players are Abu Dhabi Vegetable Oil (ADVOC), IFFCO Group, and The Savola Group. In the United Arab Emirates, consumers always look for healthy products. To capture health-conscious consumers' attention, companies offer sunflower oil based on nutrients and specific formulas. For example, under ADVOC's brand, Lite Life, sunflower oil is enriched with vitamins A and D and is designed to absorb less oil compared to other refined oils. By offering health-friendly sunflower oil, companies gain a competitive edge and increase the frequency of customer engagement.
To gain a dominant position in the UAE sunflower oil market, players mainly focus on product offerings. They sell various sunflower oils in the market based on their nutritional value, packaging, and presentation. For instance, IFFCO Group has adopted marketing and branding as its core business strategy. It is selling its sunflower oil under the brand name ‘Sunny, active refined oil’ by marking the product specification, which includes some nutrients such as antioxidants TBHQ, anti-foaming agent (E 319-001%), and vitamins A and D3. Other brands like Afia also sell their products by marking them as 100% pure sunflower oil, vitamins, anti-foaming agents, etc.
United Arab Emirates Sunflower Oil Market Leaders
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IFFCO Group Of Companies
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The Savola Group
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Abu Dhabi Vegetable Oil Company (ADVOC)
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Soyyigit Group
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Lulu Group International
*Disclaimer: Major Players sorted in no particular order
