Market Share of United Arab Emirates Hair Care Industry
The market studied is moderately fragmented due to the presence of domestic and international players in this sector. The United Arab Emirates hair care market is strongly dominated by foreign players such as Proctor & Gamble Gulf, Unilever, and L'Oréal, among others. Key players are focusing on product development and innovation to meet the consumer's needs by offering high-quality products to maintain premiumization. Some of the major players use mergers and acquisitions as their key strategy. This will enable the companies to maintain dominance over other players, and the companies can remain a strong competition for other players in the market.
UAE Hair Care Market Leaders
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Unilever PLC
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Loreal S.A
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Estée Lauder Inc
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Procter & Gamble Company
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Beiersdorf Aktiengesellschaft
*Disclaimer: Major Players sorted in no particular order
