Market Trends of uae chocolate Industry
Consumers in the United Arab Emirates are more inclined toward eating dark chocolate over milk chocolates, owing to its health benefits resulting in a predominant position of dark chocolates in the country
- In UAE, the chocolate market is majorly dominated by global brands as consumers are significantly preferring unique flavors and tastes in the chocolate confection segment.
- In the United Arab Emirates, under product attributes, consumers are significantly focusing on brand image.; Packaging is considered the second most important product attribute for confectionery products, which determines the likelihood of purchasing.
- Chocolate products in 2023 have been witnessing a hike in their sales. The sales growth is linked to the healthy eating habits of consumers.; Under the chocolate segment, dark chocolate has been gaining a significant volume of popularity during 2022 as consumers prefer milk and white chocolate.
- In the United Arab Emirates, the consumption of chocolate is generally viewed from a health perspective with a mix of opinions. Consumers in UAE follow that dark chocolate, which is rich in antioxidants and is claimed to help prevent cardiac diseases, is growing in popularity among health-aware people.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Manufacturers are incorporating Natural fruit extracts to expand the chocolate portfolio in the market
