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UK Pet Diet Market Size

The UK pet diet market is anticipated to experience growth over the forecast period, driven by an increase in pet ownership and the rising demand for specialized diets due to health concerns. Dogs dominate the market share, largely due to their significant population and the prevalence of health issues that require veterinary diets. Cats hold a smaller portion of the market, influenced by their lower population and lesser demand for veterinary diets. Other pets, such as birds and reptiles, represent a minor segment of the market. Overall, the market size is expected to expand as pet owners increasingly seek tailored dietary solutions for their pets' health needs.

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Market Size of uk pet diet Industry

UK Pet Diet Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 833.70 Million
svg icon Market Size (2029) USD 972.90 Million
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 3.14 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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UK Pet Diet Market Analysis

The UK Pet Diet Market size is estimated at USD 833.70 million in 2024, and is expected to reach USD 972.90 million by 2029, growing at a CAGR of 3.14% during the forecast period (2024-2029).

833.70 Million

Market Size in 2024 (USD)

972.90 Million

Market Size in 2029 (USD)

5.97 %

CAGR (2017-2023)

3.14 %

CAGR (2024-2029)

Largest Market by Sub Product

23.26 %

value share, Digestive Sensitivity, 2022

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The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that promote the healthy gut of pets.

Largest Market by Animal

53.64 %

value share, Dogs, 2022

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Increasing dog health issues and growing purchases of veterinary diets, especially digestive-sensitive, renal, and urinary tract diseases diets, are leading to the market's growth.

Fastest-growing Market by Sub Product

3.61 %

Projected CAGR, Digestive Sensitivity, 2023-2029

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Increasing awareness of digestive-sensitive diets among pet owners and the rapid purchase of these diets to support the pet's gut health are fueling the market's growth.

Fastest-growing Market by Animal

3.77 %

Projected CAGR, Dogs, 2023-2029

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The rising number of dog owners and the increased demand for customized dog food to serve both preventive and curative purposes have made them the fastest-growing segment in the country.

Leading Market Player

16.44 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the leader. The company has invested heavily in product launches focused on targeting multiple pet health issues, such as digestive and urinary tract diseases.

Dogs dominate the UK pet veterinary diets market as they are more susceptible to various health issues that are addressed by veterinary diets

  • In 2022, dogs held a major share of the UK pet veterinary diets market, with a market value of USD 402.5 million. The higher share of dogs can be attributed to their large population in the country, accounting for 33.8% (13 million) of the pet population in 2022. With the increasing dog population, the prevalence of diseases has been rising. In 2022, digestive sensitivity and urinary tract disease veterinary diets accounted for major shares of 23.3% and 18.5%, respectively, of the dog veterinary diets market. The trend is expected to boost the dog veterinary diets segment at a CAGR of 3.7% during the forecast period, making it the fastest-growing segment in the country.
  • Cats held the second-largest share in the UK pet veterinary diets market, valued at USD 255.4 million in 2022. However, the major factor for cats having a comparatively lower demand than dogs is their lower population. The pet cat population in the United Kingdom accounted for 33% of the pet population, which was 0.3 million less than that of dogs in the same year. Additionally, the consumption of veterinary diets is significantly lower for cats compared to dogs.
  • Although other pets, including birds, rabbits, reptiles, and rodents, make up around 33.1% of the pet population in the United Kingdom, they only accounted for 12.3% of the veterinary diets market value in 2022. This can be attributed to the fact that pets are typically small in size and, therefore, require relatively small amounts of food.
  • With the rise in pet ownership during the pandemic and the increasing prevalence of pet diseases, along with growing demand for specialized diets for pets' health, the pet veterinary diets market is projected to grow during the forecast period.
UK Pet Diet Market

UK Pet Diet Industry Segmentation

Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In 2022, dogs held a major share of the UK pet veterinary diets market, with a market value of USD 402.5 million. The higher share of dogs can be attributed to their large population in the country, accounting for 33.8% (13 million) of the pet population in 2022. With the increasing dog population, the prevalence of diseases has been rising. In 2022, digestive sensitivity and urinary tract disease veterinary diets accounted for major shares of 23.3% and 18.5%, respectively, of the dog veterinary diets market. The trend is expected to boost the dog veterinary diets segment at a CAGR of 3.7% during the forecast period, making it the fastest-growing segment in the country.
  • Cats held the second-largest share in the UK pet veterinary diets market, valued at USD 255.4 million in 2022. However, the major factor for cats having a comparatively lower demand than dogs is their lower population. The pet cat population in the United Kingdom accounted for 33% of the pet population, which was 0.3 million less than that of dogs in the same year. Additionally, the consumption of veterinary diets is significantly lower for cats compared to dogs.
  • Although other pets, including birds, rabbits, reptiles, and rodents, make up around 33.1% of the pet population in the United Kingdom, they only accounted for 12.3% of the veterinary diets market value in 2022. This can be attributed to the fact that pets are typically small in size and, therefore, require relatively small amounts of food.
  • With the rise in pet ownership during the pandemic and the increasing prevalence of pet diseases, along with growing demand for specialized diets for pets' health, the pet veterinary diets market is projected to grow during the forecast period.
Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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UK Pet Diet Market Size Summary

The UK Pet Diet Market is experiencing a steady expansion, driven by the increasing pet ownership and the rising demand for specialized diets to address various health concerns. Dogs dominate the market due to their significant population and the prevalence of health issues requiring veterinary diets, making this segment the fastest-growing. Cats, while holding the second-largest share, have a comparatively lower demand for veterinary diets, attributed to their smaller population and lower consumption rates. The market is also seeing a growing interest in other pets, although they represent a smaller portion of the veterinary diets market. The trend of pet humanization and the desire for premium, health-focused pet products are further propelling market growth.

The market landscape is characterized by a fragmented structure with several key players, including Colgate-Palmolive Company, Mars Incorporated, Nestle, Schell & Kampeter Inc., and Virbac. These companies are actively innovating and expanding their product offerings to cater to the evolving needs of pet owners. The shift towards e-commerce, accelerated by the COVID-19 pandemic, is reshaping distribution channels, complementing traditional retail outlets like pet shops and vet clinics. As urbanization continues to influence pet ownership patterns, particularly in cities like London, the demand for cat food products is expected to rise, supported by the potential for increased cat adoption. Overall, the market is poised for growth, driven by changing consumer preferences and the ongoing trend of pet humanization.

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UK Pet Diet Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Diabetes

      2. 1.1.2 Digestive Sensitivity

      3. 1.1.3 Oral Care Diets

      4. 1.1.4 Renal

      5. 1.1.5 Urinary tract disease

      6. 1.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

UK Pet Diet Market Size FAQs

The UK Pet Diet Market size is expected to reach USD 833.70 million in 2024 and grow at a CAGR of 3.14% to reach USD 972.90 million by 2029.

In 2024, the UK Pet Diet Market size is expected to reach USD 833.70 million.

UK Pet Diet Market Report Snapshots

UK Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029