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UK Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The UK Pet Diet Market is segmented by Sub Product (Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease), by Pets (Cats, Dogs) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

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UK Pet Diet Market Size

UK Pet Diet Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 833.70 Million
svg icon Market Size (2029) USD 972.90 Million
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 3.14 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in alphabetical order.

Key Players

Compare market size and growth of UK Pet Diet Market with other markets in Animal Nutrition & Wellness Industry

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UK Pet Diet Market Analysis

The UK Pet Diet Market size is estimated at USD 833.70 million in 2024, and is expected to reach USD 972.90 million by 2029, growing at a CAGR of 3.14% during the forecast period (2024-2029).

833.70 Million

Market Size in 2024 (USD)

972.90 Million

Market Size in 2029 (USD)

5.97 %

CAGR (2017-2023)

3.14 %

CAGR (2024-2029)

Largest Market by Sub Product

23.26 %

value share, Digestive Sensitivity, 2022

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The rising prevalence of digestive issues among pets is driving the segment, as these diets contain digestive enzymes that promote the healthy gut of pets.

Largest Market by Animal

53.64 %

value share, Dogs, 2022

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Increasing dog health issues and growing purchases of veterinary diets, especially digestive-sensitive, renal, and urinary tract diseases diets, are leading to the market's growth.

Fastest-growing Market by Sub Product

3.61 %

Projected CAGR, Digestive Sensitivity, 2023-2029

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Increasing awareness of digestive-sensitive diets among pet owners and the rapid purchase of these diets to support the pet's gut health are fueling the market's growth.

Fastest-growing Market by Animal

3.77 %

Projected CAGR, Dogs, 2023-2029

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The rising number of dog owners and the increased demand for customized dog food to serve both preventive and curative purposes have made them the fastest-growing segment in the country.

Leading Market Player

16.44 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the leader. The company has invested heavily in product launches focused on targeting multiple pet health issues, such as digestive and urinary tract diseases.

Dogs dominate the UK pet veterinary diets market as they are more susceptible to various health issues that are addressed by veterinary diets

  • In 2022, dogs held a major share of the UK pet veterinary diets market, with a market value of USD 402.5 million. The higher share of dogs can be attributed to their large population in the country, accounting for 33.8% (13 million) of the pet population in 2022. With the increasing dog population, the prevalence of diseases has been rising. In 2022, digestive sensitivity and urinary tract disease veterinary diets accounted for major shares of 23.3% and 18.5%, respectively, of the dog veterinary diets market. The trend is expected to boost the dog veterinary diets segment at a CAGR of 3.7% during the forecast period, making it the fastest-growing segment in the country.
  • Cats held the second-largest share in the UK pet veterinary diets market, valued at USD 255.4 million in 2022. However, the major factor for cats having a comparatively lower demand than dogs is their lower population. The pet cat population in the United Kingdom accounted for 33% of the pet population, which was 0.3 million less than that of dogs in the same year. Additionally, the consumption of veterinary diets is significantly lower for cats compared to dogs.
  • Although other pets, including birds, rabbits, reptiles, and rodents, make up around 33.1% of the pet population in the United Kingdom, they only accounted for 12.3% of the veterinary diets market value in 2022. This can be attributed to the fact that pets are typically small in size and, therefore, require relatively small amounts of food.
  • With the rise in pet ownership during the pandemic and the increasing prevalence of pet diseases, along with growing demand for specialized diets for pets' health, the pet veterinary diets market is projected to grow during the forecast period.
UK Pet Diet Market

UK Pet Diet Market Trends

Increasing preference for adopting cats in urban areas as they require lesser space, affordability, and maintenance

  • The adoption of cats as pets has been increasing in the United Kingdom for the past 5 years, and the increase in the number can be attributed to an increase in the need for companionship during the COVID-19 pandemic, increasing urbanization, and their ability to stay indoors without feeling cooped up. These benefits helped the cat population increase by 69.3% between 2019 and 2022.
  • In the United Kingdom, only one region has a higher population of cats as pets than dogs. In 2022, London witnessed the highest cat ownership in the country, which accounted for 61% of the pets in London. London has the highest national share of cats adopted because of their affordability and lower maintenance requirements. Increasingly, people are living in small apartments and houses, which are better suited for cats than for dogs. The majority of the cats adopted in the country are found to be living in urban areas. The higher preference of people for adopting cats in urban areas is because they require less space than dogs and do not need to be taken on walks, which is difficult in busy cities such as London. Cats are also relatively quiet creatures, which is required while living in flats, making them a preferred choice for pet parents.
  • There is a high potential for the growth of the cat population in the country, with 250,000 stray cats in the urban areas of the country that can be adopted by pet parents in the coming years, which will help in increasing the pet population and also the demand for the cat food products during the forecast period.
  • The rising cat population due to the growth in urbanization, lower maintenance, and the potential of adoption of cats increasing in the future are anticipated to help in the growth of the pet food market in the country.
UK Pet Diet Market

The growing trend of premiumization and increasing availability of veterinary diets through various distribution channels (particularly online channels), making access easy for consumers, are driving pet expenditure in the country

  • In the United Kingdom, there has been a consistent upward trend in pet owners' spending on various pet products. Between 2019 and 2022, there was a substantial increase of about 13.3% in pet expenditure. This growth can be attributed to the expanding pet population in the country, which rose from 21.5 million in 2019 to 38.4 million in 2022. Furthermore, the growing trend of pet humanization has resulted in a higher demand for premium products, including natural and grain-free pet foods.
  • Expenditure on pet veterinary diets accounted for about 16.3% of the average pet food expenditure per pet in 2022. The pet veterinary diet expenditure per pet in the country increased from USD 224.4 in 2017 to USD 282.3 in 2022. This increase is mainly attributed to the growing incidence of pet diseases, increasing pet humanization, a higher number of pet owners spending on preventive care, and the various health benefits associated with pet veterinary diets. Among pet animals, the pet veterinary diet expenditure on dogs is the highest, valued at USD 107.9 per dog in 2022. This is followed by cats and dogs, which were valued at USD 97 and USD 77.4, respectively, in the same year.
  • Offline retail channels, such as pet shops, vet clinics, and supermarkets, are the preferred distribution channels for purchasing pet food products in the country. However, e-commerce has gained popularity in recent years, particularly due to the COVID-19 pandemic. Pets at Home is one of the leading pet food retailers in the country and operates more than 452 stores. Growing awareness about the benefits of high-quality pet veterinary diets and the increasing premiumization of pet products are projected to continue driving pet expenditure in the country.
UK Pet Diet Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Rising adoption of dogs from animal shelters and rescue organizations and benefits, such as providing companionship, increased the dog population
  • Low maintenance and other pets occupying limited space have increased the adoption of other pets

UK Pet Diet Industry Overview

The UK Pet Diet Market is fragmented, with the top five companies occupying 33.66%. The major players in this market are Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Virbac (sorted alphabetically).

UK Pet Diet Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Schell & Kampeter Inc. (Diamond Pet Foods)

  5. Virbac

UK Pet Diet Market Concentration

Other important companies include Alltech, Clearlake Capital Group, L.P. (Wellness Pet Company Inc.), Dechra Pharmaceuticals PLC, FARMINA PET FOODS, General Mills Inc..

*Disclaimer: Major Players sorted in alphabetical order.

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UK Pet Diet Market News

  • March 2023: Colgate-Palmolive Company's pet care subsidiary Hill’s Pet Nutrition launched its new line of prescription diets to support pets diagnosed with cancer. This prescription line, Diet ONC Care, offers complete and balanced formulas in both dry and wet forms for cats and dogs.
  • January 2023: Mars Incorporated partnered with the Broad Institute to create an open-access database of dog and cat genomes to advance preventive pet care. It is aimed at developing more effective precision medicines and diets that lead to scientific breakthroughs for the future of pet health.
  • August 2022: Hill's Pet Nutrition launched two new puppy and kitten foods: Hill's Science Plan Perfect Digestion Range for Puppies and Hill's Science Plan Sterilised Kitten Chicken for Kittens. These diets help in optimal growth and development.

Free with this Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

UK Pet Diet Market
UK Pet Diet Market
UK Pet Diet Market
UK Pet Diet Market

UK Pet Diet Market Report - Table of Contents

  1. EXECUTIVE SUMMARY & KEY FINDINGS

  2. REPORT OFFERS

  3. 1. INTRODUCTION

    1. 1.1. Study Assumptions & Market Definition

    2. 1.2. Scope of the Study​

    3. 1.3. Research Methodology

  4. 2. KEY INDUSTRY TRENDS

    1. 2.1. Pet Population

      1. 2.1.1. Cats

      2. 2.1.2. Dogs

      3. 2.1.3. Other Pets

    2. 2.2. Pet Expenditure

    3. 2.3. Regulatory Framework

    4. 2.4. Value Chain & Distribution Channel Analysis

  5. 3. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 3.1. Sub Product

      1. 3.1.1. Diabetes

      2. 3.1.2. Digestive Sensitivity

      3. 3.1.3. Oral Care Diets

      4. 3.1.4. Renal

      5. 3.1.5. Urinary tract disease

      6. 3.1.6. Other Veterinary Diets

    2. 3.2. Pets

      1. 3.2.1. Cats

      2. 3.2.2. Dogs

      3. 3.2.3. Other Pets

    3. 3.3. Distribution Channel

      1. 3.3.1. Convenience Stores

      2. 3.3.2. Online Channel

      3. 3.3.3. Specialty Stores

      4. 3.3.4. Supermarkets/Hypermarkets

      5. 3.3.5. Other Channels

  6. 4. COMPETITIVE LANDSCAPE

    1. 4.1. Key Strategic Moves

    2. 4.2. Market Share Analysis

    3. 4.3. Company Landscape

    4. 4.4. Company Profiles

      1. 4.4.1. Alltech

      2. 4.4.2. Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)

      3. 4.4.3. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

      4. 4.4.4. Dechra Pharmaceuticals PLC

      5. 4.4.5. FARMINA PET FOODS

      6. 4.4.6. General Mills Inc.

      7. 4.4.7. Mars Incorporated

      8. 4.4.8. Nestle (Purina)

      9. 4.4.9. Schell & Kampeter Inc. (Diamond Pet Foods)

      10. 4.4.10. Virbac

  7. 5. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

  8. 6. APPENDIX

    1. 6.1. Global Overview

      1. 6.1.1. Overview

      2. 6.1.2. Porter’s Five Forces Framework

      3. 6.1.3. Global Value Chain Analysis

      4. 6.1.4. Market Dynamics (DROs)

    2. 6.2. Sources & References

    3. 6.3. List of Tables & Figures

    4. 6.4. Primary Insights

    5. 6.5. Data Pack

    6. 6.6. Glossary of Terms

List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF CATS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 2:  
  2. PET POPULATION OF DOGS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 3:  
  2. PET POPULATION OF OTHER PETS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 4:  
  2. PET EXPENDITURE PER CAT, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 5:  
  2. PET EXPENDITURE PER DOG, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 6:  
  2. PET EXPENDITURE PER OTHER PET, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 7:  
  2. VOLUME OF PET VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 8:  
  2. VALUE OF PET VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 9:  
  2. VOLUME OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF DIABETES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF DIABETES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 16:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 19:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF ORAL CARE DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 22:  
  2. VOLUME OF RENAL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF RENAL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 24:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 25:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 26:  
  2. VALUE OF URINARY TRACT DISEASE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 27:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 28:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 29:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 30:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 31:  
  2. VOLUME OF PET VETERINARY DIETS BY PET TYPE, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 32:  
  2. VALUE OF PET VETERINARY DIETS BY PET TYPE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 33:  
  2. VOLUME SHARE OF PET VETERINARY DIETS BY PET TYPE, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 34:  
  2. VALUE SHARE OF PET VETERINARY DIETS BY PET TYPE, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 35:  
  2. VOLUME OF PET CAT VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF PET CAT VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF PET CAT VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 38:  
  2. VOLUME OF PET DOG VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF PET DOG VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF PET DOG VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 41:  
  2. VOLUME OF OTHER PETS VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OTHER PETS VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OTHER PETS VETERINARY DIETS BY PET VETERINARY DIETS CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 44:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 46:  
  2. VOLUME SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 47:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 48:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 50:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA CONVENIENCE STORES BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 51:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 52:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 53:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA ONLINE CHANNEL BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 54:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 56:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SPECIALTY STORES BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 57:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 58:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 59:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA SUPERMARKETS/HYPERMARKETS BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 60:  
  2. VOLUME OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 61:  
  2. VALUE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 62:  
  2. VALUE SHARE OF PET VETERINARY DIETS SOLD VIA OTHER CHANNELS BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 63:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 64:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 65:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED KINGDOM, 2022

UK Pet Diet Industry Segmentation

Diabetes, Digestive Sensitivity, Oral Care Diets, Renal, Urinary tract disease are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In 2022, dogs held a major share of the UK pet veterinary diets market, with a market value of USD 402.5 million. The higher share of dogs can be attributed to their large population in the country, accounting for 33.8% (13 million) of the pet population in 2022. With the increasing dog population, the prevalence of diseases has been rising. In 2022, digestive sensitivity and urinary tract disease veterinary diets accounted for major shares of 23.3% and 18.5%, respectively, of the dog veterinary diets market. The trend is expected to boost the dog veterinary diets segment at a CAGR of 3.7% during the forecast period, making it the fastest-growing segment in the country.
  • Cats held the second-largest share in the UK pet veterinary diets market, valued at USD 255.4 million in 2022. However, the major factor for cats having a comparatively lower demand than dogs is their lower population. The pet cat population in the United Kingdom accounted for 33% of the pet population, which was 0.3 million less than that of dogs in the same year. Additionally, the consumption of veterinary diets is significantly lower for cats compared to dogs.
  • Although other pets, including birds, rabbits, reptiles, and rodents, make up around 33.1% of the pet population in the United Kingdom, they only accounted for 12.3% of the veterinary diets market value in 2022. This can be attributed to the fact that pets are typically small in size and, therefore, require relatively small amounts of food.
  • With the rise in pet ownership during the pandemic and the increasing prevalence of pet diseases, along with growing demand for specialized diets for pets' health, the pet veterinary diets market is projected to grow during the forecast period.
Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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UK Pet Diet Market Research FAQs

The UK Pet Diet Market size is expected to reach USD 833.70 million in 2024 and grow at a CAGR of 3.14% to reach USD 972.90 million by 2029.

In 2024, the UK Pet Diet Market size is expected to reach USD 833.70 million.

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Virbac are the major companies operating in the UK Pet Diet Market.

In the UK Pet Diet Market, the Dogs segment accounts for the largest share by pets.

In 2024, the Dogs segment accounts for the fastest growing by pets in the UK Pet Diet Market.

In 2023, the UK Pet Diet Market size was estimated at USD 809.86 million. The report covers the UK Pet Diet Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the UK Pet Diet Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

UK Pet Diet Industry Report

Statistics for the 2024 UK Pet Diet market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. UK Pet Diet analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

UK Pet Diet Market Report Snapshots

UK Pet Diet Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029