Market Size of United Kingdom Home Decor Industry
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 23.47 Billion |
| Market Size (2029) | USD 30.30 Billion |
| CAGR (2024 - 2029) | 5.24 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
UK Home Decor Market Analysis
The United Kingdom Home Decor Market size is estimated at USD 23.47 billion in 2024, and is expected to reach USD 30.30 billion by 2029, growing at a CAGR of 5.24% during the forecast period (2024-2029).
The UK home decor market is growing faster than other home retail markets, as customers opt for affordable options to give their homes a new look. As home decor is more resilient than other UK homeware markets after Brexit, it is imperative for retailers to ensure that investment is directed to the growing and improving trend-led and seasonal collections and the improving in-store marketing and better-showcasing products online. Decorative accessories may drive the market ranges through their trend-led, cost-efficient options for updating the look of a home. The new luxury is about having unique experiences, gaining new skills, being eco-friendly, and showing connectivity. Customers want products that add to their knowledge and sense of identity and products that give meaning and significance to their experiences.
COVID-19 is an incomparable global public health emergency that affected almost every industry, and the long-term effects are projected to impact industry growth during the forecast period. The online home decor industry in the United Kingdom is expected to continue to benefit from the growing demand for online shopping over the next five years, particularly after the surge in e-commerce during the COVID-19 (coronavirus) pandemic. The increased time spent time at home prompted consumers to prioritize spending on their households.
UK Home Decor Industry Segmentation
The United Kingdom Home Decor Market is Segmented by Product (Home Furniture, Home Textile, Flooring, Wall Decor, Tableware and Cookware, Lighting and Lamps, Sanitaryware, Home Accessories, and Other Products) and by Distribution Channel (Supermarkets and Hypermarkets, Home Decor Stores, Gift Shops, Direct to Consumer, Online, and Other Distribution Channels). The report offers market size and forecast values for the United Kingdom Home Decor Market in USD billion for the above segments.
| By Product | |
| Home Furniture | |
| Home Textile | |
| Flooring | |
| Wall Decor | |
| Tableware and Cookware | |
| Lighting and Lamps | |
| Sanitaryware | |
| Home Accessories | |
| Other Products |
| By Distribution Channel | |
| Supermarkets and Hypermarkets | |
| Home Decor Stores | |
| Gift Shops | |
| Direct to Consumer | |
| Online | |
| Other Distribution Channels |
United Kingdom Home Decor Market Size Summary
The UK home decor market is experiencing robust growth, outpacing other segments within the home retail sector. This expansion is driven by consumers seeking affordable yet stylish options to refresh their living spaces. The market's resilience post-Brexit highlights the importance for retailers to focus on trend-driven and seasonal collections, alongside enhancing in-store and online product presentations. Decorative accessories are particularly influential, offering cost-effective ways to update home aesthetics. The evolving definition of luxury, emphasizing unique experiences and eco-friendliness, is shaping consumer preferences, with a growing demand for products that enhance personal identity and meaningful experiences.
The COVID-19 pandemic has significantly impacted the home decor industry, with long-term effects expected to influence market growth. The surge in e-commerce, accelerated by the pandemic, continues to benefit the online home decor sector, as consumers increasingly prioritize home investments. Factors such as globalization and internet accessibility are bolstering the e-commerce distribution channel, although offline channels remain dominant. Major players like John Lewis, Wayfair, and Dunelm are prominent in the market, with companies like Wayfair expanding their presence through logistics and product diversification. The market is also seeing mid-size and smaller companies gaining traction through technological advancements and product innovation, contributing to a dynamic competitive landscape.
United Kingdom Home Decor Market Size - Table of Contents
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1. MARKET INSIGHTS AND DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.3 Market Restraints
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1.4 Market Opportunities
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1.5 Trends in the United kingdom Home Decor market
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1.6 Industry Value Chain Analysis
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1.7 Porter's Five Forces Analysis
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1.7.1 Threat of New Entrants
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1.7.2 Bargaining Power of Buyers
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1.7.3 Bargaining Power of Suppliers
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1.7.4 Threat of Substitutes
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1.7.5 Intensity of Competitive Rivalry
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1.8 Technological Innovations Shaping the Home Decor market in UK
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1.9 Impact of COVID 19 on the Market
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2. MARKET SEGMENTATION
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2.1 By Product
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2.1.1 Home Furniture
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2.1.2 Home Textile
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2.1.3 Flooring
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2.1.4 Wall Decor
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2.1.5 Tableware and Cookware
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2.1.6 Lighting and Lamps
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2.1.7 Sanitaryware
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2.1.8 Home Accessories
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2.1.9 Other Products
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2.2 By Distribution Channel
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2.2.1 Supermarkets and Hypermarkets
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2.2.2 Home Decor Stores
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2.2.3 Gift Shops
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2.2.4 Direct to Consumer
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2.2.5 Online
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2.2.6 Other Distribution Channels
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United Kingdom Home Decor Market Size FAQs
How big is the United Kingdom Home Decor Market?
The United Kingdom Home Decor Market size is expected to reach USD 23.47 billion in 2024 and grow at a CAGR of 5.24% to reach USD 30.30 billion by 2029.
What is the current United Kingdom Home Decor Market size?
In 2024, the United Kingdom Home Decor Market size is expected to reach USD 23.47 billion.
