UK Dog Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The UK Dog Food Market is segmented by Pet Food Product (Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets) and by Distribution Channel (Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets). The market volume and value are presented in metric ton and USD respectively. The key data points include the market size of pet food by products, distribution channels, and pets.

UK Dog Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

UK Dog Food Market Size

UK Dog Food Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 3.48 Billion
Market Size (2030) USD 4.09 Billion
CAGR (2025 - 2030) 3.28 %
Market Concentration Medium

Major Players

UK Dog Food Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of UK Dog Food Market with other markets in Animal Nutrition & Wellness Industry

Compound Feed

Feed Additives

Pet Care

Animal Farm Services

UK Dog Food Market Analysis

The UK Dog Food Market size is estimated at 3.48 billion USD in 2025, and is expected to reach 4.09 billion USD by 2030, growing at a CAGR of 3.28% during the forecast period (2025-2030).

The UK dog food industry is experiencing a significant shift toward premium and natural products, driven by increasing consumer awareness about pet nutrition and wellness. Pet owners are increasingly seeking products with high-quality, natural ingredients, grain-free options, and limited ingredient formulations. This trend is particularly evident in the rising demand for specialized nutrition, with manufacturers developing products tailored to specific breeds, life stages, and health conditions. As of 2022, the number of dogs in the UK was approximately 12.9 million, with the Labrador Retriever being the most popular breed, accounting for 40,000 registered dogs, indicating a strong market for breed-specific nutrition solutions.


The digital transformation of the pet food market retail landscape continues to reshape how consumers purchase dog food products. E-commerce platforms have become increasingly sophisticated, offering subscription models, automated reordering systems, and personalized product recommendations. The convenience of online shopping has become particularly appealing to pet owners, with retailers developing mobile applications and digital tools to enhance the shopping experience. A notable indicator of this digital shift is that 58% of pet owners in the UK purchased birthday and Christmas presents for their dogs in 2022, with many of these purchases being made online.


The market is witnessing a growing trend toward personalization and specialized nutrition solutions. Pet food manufacturers are investing in research and development to create products that address specific health concerns and dietary requirements. This trend is particularly relevant given that 51% of pet dogs in the UK weigh less than 10 kg, creating a significant market for small breed-specific formulations. Companies are increasingly offering customized feeding plans, portion-controlled packaging, and products targeting specific health conditions such as weight management, joint health, and digestive sensitivity.


The retail landscape for dog food continues to evolve, with traditional and modern channels adapting to changing consumer preferences. The UK market features a robust retail infrastructure with 12,704 supermarket stores, including Coop Food's extensive network of 3,819 stores. Retailers are increasingly focusing on creating dedicated pet care sections, offering premium product lines, and providing expert advice through in-store pet nutrition consultants. The integration of offline and online channels has become crucial, with retailers developing omnichannel strategies to provide seamless shopping experiences, including click-and-collect services and same-day delivery options.

Segment Analysis: PET FOOD PRODUCT

Food Segment in UK Dog Food Market

The food segment continues to dominate the UK dog food market, accounting for approximately 68% pet food market share in 2024. This commanding position is primarily attributed to food being a staple purchase for most pet owners in the country, regardless of their dog's breed, size, or age. The segment's strong performance is supported by the expanding dog population and growing consumer interest in premium pet food products. Pet owners are increasingly seeking high-quality food options, including grain-free formulations, novel protein sources, and limited-ingredient diets, particularly due to the rising prevalence of food allergies. Additionally, there is significant demand for customized dog food that meets specific dietary requirements, with many consumers willing to invest in such specialized products.

Market Analysis of UK Dog Food Market: Chart for PET FOOD PRODUCT

Pet Nutraceuticals/Supplements Segment in UK Dog Food Market

The pet nutraceuticals/supplements segment is experiencing remarkable growth in the UK dog food market, projected to expand at approximately 9% CAGR during 2024-2029. This impressive growth trajectory is driven by increasing awareness among pet owners regarding preventive healthcare and the benefits of supplemental nutrition. The segment's expansion is particularly notable in products containing vitamins and minerals, probiotics, and omega-3 fatty acids. Pet owners are showing growing interest in supplements that target specific health concerns such as joint health, immune system support, and digestive wellness. The trend is further strengthened by the rising focus on preventive healthcare and the increasing availability of innovative supplement formulations designed specifically for different life stages and health conditions of dogs.

Remaining Segments in Pet Food Product

The pet treats and veterinary diets segments play crucial roles in completing the UK dog food market landscape. Pet treats serve multiple purposes, including training aids, dental health maintenance, and reward systems, making them an essential part of pet care routines. The segment offers various options such as dental treats, crunchy treats, and soft chews, catering to different preferences and needs. Meanwhile, the veterinary diets segment addresses specific health conditions in pets, offering specialized formulations for issues such as digestive sensitivity, renal problems, and weight management. These segments are continuously evolving with new product innovations and formulations that align with the growing trend of pet humanization and health-conscious pet ownership.

Segment Analysis: DISTRIBUTION CHANNEL

Supermarkets/Hypermarkets Segment in UK Dog Food Market

Supermarkets and hypermarkets continue to dominate the UK dog food market, commanding approximately 35% market share in 2024. This channel's prominence is primarily attributed to its ability to offer a comprehensive range of dog food products that cater to diverse consumer preferences, from budget-friendly options to premium brands. The segment's success is further bolstered by its extensive network of approximately 12,704 supermarket stores across the United Kingdom, with Coop Food leading the retail chain with 3,819 stores. These retail outlets have successfully attracted price-conscious consumers through competitive pricing strategies, regular promotional offers, and discounts. Additionally, supermarkets and hypermarkets provide the convenience of one-stop shopping, allowing customers to purchase dog food alongside their regular groceries, which has significantly contributed to their market leadership position.

Online Channel Segment in UK Dog Food Market

The online distribution channel is experiencing remarkable growth in the UK dog food market, with a projected CAGR of approximately 6% during 2024-2029. This impressive growth trajectory is driven by several key factors, including the increasing consumer preference for convenient shopping options and the widespread availability of diverse dog food products through e-commerce platforms. Major online retailers such as Monster Pet Supplies, Zooplus, Pets at Home, Chewy, Amazon, and Fetch have established strong digital presences, offering extensive product selections and competitive pricing. The segment's growth is further accelerated by the convenience of home delivery services, 24/7 shopping accessibility, and the ability to easily compare prices and products across different brands. Additionally, the rise of subscription-based models and automated reordering systems has contributed to customer retention and recurring purchases through online channels, making it a significant part of the UK pet food market by sales channel.

Remaining Segments in Distribution Channel

The remaining distribution channels, including specialty stores, convenience stores, and other channels, each play distinct roles in serving specific market needs. Specialty stores distinguish themselves by offering expert advice, premium products, and personalized customer service, particularly appealing to pet owners seeking specialized nutrition solutions. Convenience stores, while having a smaller market share, serve an important role in providing easily accessible pet food options in residential areas with extended operating hours. Other channels, including veterinary clinics, pet shelters, and feed stores, cater to specific customer segments by offering specialized products and services. These diverse distribution channels collectively ensure comprehensive market coverage and cater to varying consumer preferences and shopping patterns in the UK dog food market.

UK Dog Food Industry Overview

Top Companies in UK Dog Food Market

The UK dog food market is characterized by intense competition among major players who are actively pursuing product innovation and strategic expansion initiatives. Companies are focusing on developing premium and specialized products, including grain-free options, natural ingredients, and breed-specific formulations to meet evolving consumer preferences. Operational agility is demonstrated through the establishment of robust distribution networks, particularly in expanding online presence and partnerships with major retailers. Strategic moves predominantly involve acquisitions of natural and premium pet food brands to strengthen market positions, while expansion strategies include launching new manufacturing facilities and entering new distribution channels. Companies are also investing heavily in research and development to create innovative formulations targeting specific health conditions and life stages of dogs.

Global Leaders Dominate Consolidated Market Structure

The UK pet food industry exhibits a highly consolidated structure dominated by global multinational corporations with diverse product portfolios spanning multiple pet care segments. These market leaders leverage their extensive research capabilities, established brand recognition, and sophisticated distribution networks to maintain their competitive positions. The market is primarily controlled by large conglomerates that have historically grown through strategic acquisitions of smaller, specialized pet food manufacturers, particularly those with strong positions in natural and premium segments.


The competitive landscape is characterized by high barriers to entry due to significant capital requirements, stringent regulatory compliance needs, and the established brand loyalty of existing players. While there is a presence of local specialists focusing on niche segments such as natural and organic pet food, their market share remains relatively small compared to global leaders. The market has witnessed consistent merger and acquisition activity, particularly targeting companies with innovative product offerings or strong positions in premium segments, indicating a trend toward further consolidation.

Innovation and Distribution Key to Growth

Success in the UK dog food market increasingly depends on companies' ability to innovate across product formulations, packaging, and distribution channels. Incumbents can maintain and expand their market share by investing in research and development to create specialized products addressing specific health concerns and dietary requirements, while also strengthening their online presence and direct-to-consumer capabilities. Companies must also focus on sustainability initiatives and transparent sourcing practices to meet growing consumer demands for environmentally responsible products.


For contenders looking to gain ground, opportunities lie in developing niche products for underserved market segments and leveraging e-commerce platforms to reach consumers directly. The market shows relatively low substitution risk due to high brand loyalty and the specialized nature of pet food products, though regulatory changes regarding ingredients and health claims could impact product development and marketing strategies. Success also depends on building strong relationships with veterinarians and pet care professionals who significantly influence consumer purchasing decisions, while maintaining competitive pricing strategies to address the growing price sensitivity among consumers.

UK Dog Food Market Leaders

  1. Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)

  2. Mars Incorporated

  3. Nestle (Purina)

  4. Schell & Kampeter Inc. (Diamond Pet Foods)

  5. Virbac

  6. *Disclaimer: Major Players sorted in no particular order
UK Dog Food Market Concentration
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UK Dog Food Market News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • March 2023: Mars Incorporated launched new Pedigree Multivitamins, a trio of soft chews formulated to help pets with their immunity, digestion, and joints. It has been developed with the Waltham Petcare Science Institute team, vets, and pet nutritionists.
  • March 2023: Blue Buffalo, a subsidiary of General Mills Inc., launched its new high-protein dry dog food line, BLUE Wilderness Premier Blend. It is formulated with chicken and a blend of antioxidants, vitamins, and minerals.

Free With This Report

We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.

UK Dog Food Market
UK Dog Food Market
UK Dog Food Market
UK Dog Food Market

UK Dog Food Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Pet Population
  • 4.2 Pet Expenditure
  • 4.3 Regulatory Framework
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Pet Food Product
    • 5.1.1 Food
    • 5.1.1.1 By Sub Product
    • 5.1.1.1.1 Dry Pet Food
    • 5.1.1.1.1.1 By Sub Dry Pet Food
    • 5.1.1.1.1.1.1 Kibbles
    • 5.1.1.1.1.1.2 Other Dry Pet Food
    • 5.1.1.1.2 Wet Pet Food
    • 5.1.2 Pet Nutraceuticals/Supplements
    • 5.1.2.1 By Sub Product
    • 5.1.2.1.1 Milk Bioactives
    • 5.1.2.1.2 Omega-3 Fatty Acids
    • 5.1.2.1.3 Probiotics
    • 5.1.2.1.4 Proteins and Peptides
    • 5.1.2.1.5 Vitamins and Minerals
    • 5.1.2.1.6 Other Nutraceuticals
    • 5.1.3 Pet Treats
    • 5.1.3.1 By Sub Product
    • 5.1.3.1.1 Crunchy Treats
    • 5.1.3.1.2 Dental Treats
    • 5.1.3.1.3 Freeze-dried and Jerky Treats
    • 5.1.3.1.4 Soft & Chewy Treats
    • 5.1.3.1.5 Other Treats
    • 5.1.4 Pet Veterinary Diets
    • 5.1.4.1 By Sub Product
    • 5.1.4.1.1 Diabetes
    • 5.1.4.1.2 Digestive Sensitivity
    • 5.1.4.1.3 Oral Care Diets
    • 5.1.4.1.4 Renal
    • 5.1.4.1.5 Urinary tract disease
    • 5.1.4.1.6 Other Veterinary Diets
  • 5.2 Distribution Channel
    • 5.2.1 Convenience Stores
    • 5.2.2 Online Channel
    • 5.2.3 Specialty Stores
    • 5.2.4 Supermarkets/Hypermarkets
    • 5.2.5 Other Channels

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Alltech
    • 6.4.2 Clearlake Capital Group, L.P. (Wellness Pet Company Inc.)
    • 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
    • 6.4.4 Dechra Pharmaceuticals PLC
    • 6.4.5 FARMINA PET FOODS
    • 6.4.6 General Mills Inc.
    • 6.4.7 Mars Incorporated
    • 6.4.8 Nestle (Purina)
    • 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
    • 6.4.10 Virbac
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. PET POPULATION OF DOGS, NUMBER, UNITED KINGDOM, 2017 - 2022
  1. Figure 2:  
  2. PET EXPENDITURE PER DOG, USD, UNITED KINGDOM, 2017 - 2022
  1. Figure 3:  
  2. VOLUME OF PET DOG FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF PET DOG FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF PET DOG FOOD BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 15:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 16:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB DRY PET FOOD CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 17:  
  2. VOLUME OF KIBBLES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 18:  
  2. VALUE OF KIBBLES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 19:  
  2. VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 20:  
  2. VOLUME OF OTHER DRY PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 21:  
  2. VALUE OF OTHER DRY PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 22:  
  2. VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 23:  
  2. VOLUME OF WET PET FOOD, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 24:  
  2. VALUE OF WET PET FOOD, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 25:  
  2. VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 26:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 27:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 28:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 29:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 30:  
  2. VOLUME OF MILK BIOACTIVES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 31:  
  2. VALUE OF MILK BIOACTIVES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 32:  
  2. VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 33:  
  2. VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 34:  
  2. VALUE OF OMEGA-3 FATTY ACIDS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 35:  
  2. VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 36:  
  2. VOLUME OF PROBIOTICS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 37:  
  2. VALUE OF PROBIOTICS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 38:  
  2. VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 39:  
  2. VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 40:  
  2. VALUE OF PROTEINS AND PEPTIDES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 41:  
  2. VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 42:  
  2. VOLUME OF VITAMINS AND MINERALS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 43:  
  2. VALUE OF VITAMINS AND MINERALS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 44:  
  2. VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 45:  
  2. VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 46:  
  2. VALUE OF OTHER NUTRACEUTICALS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 47:  
  2. VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 48:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 49:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 50:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 51:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 52:  
  2. VOLUME OF CRUNCHY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 53:  
  2. VALUE OF CRUNCHY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 54:  
  2. VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 55:  
  2. VOLUME OF DENTAL TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 56:  
  2. VALUE OF DENTAL TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 57:  
  2. VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 58:  
  2. VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 59:  
  2. VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 60:  
  2. VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 61:  
  2. VOLUME OF SOFT & CHEWY TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 62:  
  2. VALUE OF SOFT & CHEWY TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 64:  
  2. VOLUME OF OTHER TREATS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 65:  
  2. VALUE OF OTHER TREATS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 66:  
  2. VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 67:  
  2. VOLUME OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 69:  
  2. VOLUME SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 70:  
  2. VALUE SHARE OF PET DOG FOOD BY SUB PRODUCT CATEGORIES, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 71:  
  2. VOLUME OF DIABETES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 72:  
  2. VALUE OF DIABETES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 73:  
  2. VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 74:  
  2. VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 75:  
  2. VALUE OF DIGESTIVE SENSITIVITY, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 76:  
  2. VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 77:  
  2. VOLUME OF ORAL CARE DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 78:  
  2. VALUE OF ORAL CARE DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 79:  
  2. VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 80:  
  2. VOLUME OF RENAL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 81:  
  2. VALUE OF RENAL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 82:  
  2. VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 83:  
  2. VOLUME OF URINARY TRACT DISEASE, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 84:  
  2. VALUE OF URINARY TRACT DISEASE, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 85:  
  2. VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 86:  
  2. VOLUME OF OTHER VETERINARY DIETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 87:  
  2. VALUE OF OTHER VETERINARY DIETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 88:  
  2. VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 89:  
  2. VOLUME OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 90:  
  2. VALUE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 91:  
  2. VOLUME SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 92:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA DISTRIBUTION CHANNELS, %, UNITED KINGDOM, 2017 VS 2023 VS 2029
  1. Figure 93:  
  2. VOLUME OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 94:  
  2. VALUE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 95:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 96:  
  2. VOLUME OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 97:  
  2. VALUE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 98:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 99:  
  2. VOLUME OF PET DOG FOOD SOLD VIA SPECIALTY STORES, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 100:  
  2. VALUE OF PET DOG FOOD SOLD VIA SPECIALTY STORES, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 101:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 102:  
  2. VOLUME OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 103:  
  2. VALUE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 104:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 105:  
  2. VOLUME OF PET DOG FOOD SOLD VIA OTHER CHANNELS, METRIC TON, UNITED KINGDOM, 2017 - 2029
  1. Figure 106:  
  2. VALUE OF PET DOG FOOD SOLD VIA OTHER CHANNELS, USD, UNITED KINGDOM, 2017 - 2029
  1. Figure 107:  
  2. VALUE SHARE OF PET DOG FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, UNITED KINGDOM, 2022 AND 2029
  1. Figure 108:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 109:  
  2. MOST ADOPTED STRATEGIES, COUNT, UNITED KINGDOM, 2017 - 2023
  1. Figure 110:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, UNITED KINGDOM

UK Dog Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.
Pet Food Product Food By Sub Product Dry Pet Food By Sub Dry Pet Food Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements By Sub Product Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats By Sub Product Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets By Sub Product Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Distribution Channel Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Market Definition

  • FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
  • RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
  • END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
  • DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
Keyword Definition
Pet Food The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements.
Food Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods.
Dry Pet Food Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%.
Wet Pet Food Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%.
Kibbles Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals.
Treats Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients.
Dental Treats Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets.​
Crunchy Treats It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets.​
Soft and chewy treats Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips.​
Freeze-dried & Jerky Treats Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats.
Urinary Tract Disease Diets These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems.​
Renal Diets These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency.​
Digestive Sensitivity Diets Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. ​
Oral Care Diets Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets.​
Grain-Free Pet Food Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities.
Premium Pet Food High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food.
Natural Pet Food Pet food made from natural ingredients, with minimal processing and without artificial preservatives.
Organic Pet Food Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs).
Extrusion A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature.
Other Pets Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles.
Palatability The taste, texture, and aroma of pet food influence its appeal and acceptance by pets.
Complete and Balanced Pet Food Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation.
Preservatives These are the substances that are added to pet food to extend its shelf life and prevent spoilage.
Nutraceuticals Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects.
Probiotics Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets.
Antioxidants Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets.
Shelf-Life The duration of which pet food remains safe and nutritionally viable for consumption after its production date.
Prescription diet Specialized pet food formulated to address specific medical conditions under veterinary supervision.
Allergen A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities.
Canned food Wet pet food that is packed in cans and contains higher moisture content than dry food.
Limited ingredient diet (LID) Pet food formulated with a reduced number of ingredients to minimize potential allergens.
Guaranteed Analysis The minimum or maximum levels of certain nutrients present in pet food.
Weight management Pet food designed to help pets maintain a healthy weight or support weight loss efforts.
Other Nutraceuticals It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs.
Other Veterinary Diets It includes weight management diets, skin and coat health, cardiac care, and joint care.
Other Treats It includes rawhides, mineral blocks, lickables, and catnips.
Other Dry Foods It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods.
Other Animals It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters).
Other Distribution Channels It includes veterinary clinics, local unregulated stores, and feed and farm stores.
Proteins and Peptides Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids.
Omega-3 fatty acids Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets
Vitamins Vitamins are the essential organic compounds that are essential for vital physiological functioning.
Minerals Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets.
CKD Chronic Kidney Disease
DHA Docosahexaenoic Acid
EPA Eicosapentaenoic Acid
ALA Alpha-linolenic Acid
BHA Butylated Hydroxyanisol
BHT Butylated Hydroxytoluene
FLUTD Feline Lower Urinary Tract Disease
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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UK Dog Food Market Research FAQs

How big is the UK Dog Food Market?

The UK Dog Food Market size is expected to reach USD 3.48 billion in 2025 and grow at a CAGR of 3.28% to reach USD 4.09 billion by 2030.

What is the current UK Dog Food Market size?

In 2025, the UK Dog Food Market size is expected to reach USD 3.48 billion.

Who are the key players in UK Dog Food Market?

Colgate-Palmolive Company (Hill's Pet Nutrition Inc.), Mars Incorporated, Nestle (Purina), Schell & Kampeter Inc. (Diamond Pet Foods) and Virbac are the major companies operating in the UK Dog Food Market.

Which segment has the biggest share in the UK Dog Food Market?

In the UK Dog Food Market, the Food segment accounts for the largest share by pet food product.

Which is the fastest growing segment in the UK Dog Food Market?

In 2025, the Pet Nutraceuticals/Supplements segment accounts for the fastest growing by pet food product in the UK Dog Food Market.

What years does this UK Dog Food Market cover, and what was the market size in 2025?

In 2025, the UK Dog Food Market size was estimated at 3.48 billion. The report covers the UK Dog Food Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the UK Dog Food Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

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UK Dog Food Market Research

Mordor Intelligence delivers a comprehensive analysis of the UK pet food industry. We specialize in detailed market research, covering everything from UK dog food suppliers to emerging trends in custom dog food manufacturing. Our extensive research methodology examines the dog food market size across various segments. This includes the fresh dog food and wet dog food categories. Additionally, we provide a detailed dog food analysis of major manufacturers and brands. The report incorporates crucial UK pet food industry statistics and detailed food comparison metrics, offering stakeholders actionable intelligence.

The report, available as an easy-to-download PDF, offers valuable insights for businesses operating in the pet food industry UK. We focus particularly on distribution channel dynamics and sales channel optimization. Our analysis encompasses the growing number of dogs in UK and their impact on market demand. We also examine trends in dry dog food manufacturers and their production capabilities. Stakeholders benefit from our detailed examination of animal health market factors, consumer preferences, and emerging opportunities in specialized segments such as UK custom dog food production. This enables informed decision-making and strategic planning for market participants.