Market Trends of uk cat food Industry
Increased people’s preference to adopt cats in urban areas as they require less space, affordability, and lower maintenance requirements
- Cat adoption as pets has been increasing in the United Kingdom for the past five years, and the increase in the number of cats as pets in the country can be attributed to a rise in the need for companionship during the COVID-19 pandemic and increasing urbanization. They can also be kept indoors without feeling cooped up. These benefits helped the cat population increase by 69.3% between 2019 and 2022.
- In the United Kingdom, only one region has more cats as pets than dogs. In London, cat ownership was the highest in the country in 2022, accounting for 61% of the pet parents in the city. London has the highest national share of cats adopted because of their affordability and lower maintenance requirements. Most people live in small apartments and houses, which are better suited for cats than dogs. The majority of the cats adopted in the country live in urban areas. People prefer to adopt cats in urban areas because they require less space than dogs and do not need to be taken on walks, which is difficult in busy cities such as London. Cats are relatively quiet creatures, which is required while living in flats, making them a preferred choice for pet parents.
- There is a high potential for the growth of the cat population in the country, with 250,000 stray cats in the urban areas of the country that can be adopted in the coming years. This will help increase the pet population and the demand for cat food products during the forecast period.
- The rising cat population due to increasing urbanization, lower maintenance, and the potential of adopting more cats in the future are anticipated to help in the growth of the pet food market in the country.
Understand The Key Trends Shaping This Market
Download PDF
The growing cat food product premiumization and increasing demand for high-quality natural cat foods are driving pet cat expenditure in the United Kingdom
- The pet cat expenditure in the country increased by about 23.3% between 2019 and 2022. This upward trend in pet expenses can be explained by the increasing number of pets in the country, which grew from 7.5 million in 2019 to 12.7 million in 2022. Furthermore, the trend of humanizing pets has resulted in a greater demand for premium products, like natural pet food and grain-free pet food.
- There is an increasing demand for specialty food products, particularly for those providing specific nutrition while also addressing safety and health concerns. For instance, sales of the protein-rich premium cat food brand "Fancy Feast" in the country increased from USD 104.8 million in 2016 to USD 137.3 million in 2020, with a CAGR of 7.0%. This trend indicates the increasing demand for premium cat food products in the country. However, the average spending by pet owners on dogs was about 9.7% higher than the average spending on cats. This is mainly due to the larger size of dogs, which require a higher quantity of food compared to cats.
- The preferred distribution channels for purchasing pet food products in the United Kingdom are offline retail channels, such as pet shops, vet clinics, and supermarkets. However, e-commerce has become increasingly popular in recent years, especially due to the COVID-19 pandemic. Pet food prices in the United Kingdom have been affected by the political conflict between Russia and Ukraine in 2022, resulting in difficulties in procuring raw materials and impacting pet expenditure. Nevertheless, the trend of high-quality and premium pet food is on the rise due to the growing awareness of its benefits. The growth of pet expenditure is expected to continue during the forecast period.
Understand The Key Trends Shaping This Market
Download PDF
