| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 110.66 Million |
| Market Size (2030) | USD 145.93 Million |
| CAGR (2025 - 2030) | 5.69 % |
| Market Concentration | Low |
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*Disclaimer: Major Players sorted in no particular order |
UAE Sugar Confectionery Market Analysis
The United Arab Emirates Sugar Confectionery Market size is estimated at USD 110.66 million in 2025, and is expected to reach USD 145.93 million by 2030, at a CAGR of 5.69% during the forecast period (2025-2030).
The demand for sugar confectionery in the United Arab Emirates is expected to be primarily driven by the expansion of product portfolios and the expanding retail sector in the upcoming years. Promotional activities, advertising campaigns, and social media marketing are being prioritized by major market participants to broaden their presence and obtain a competitive advantage. The growth of supermarkets and hypermarkets in the region encourages people to make impulsive purchases by offering discounts and a wide selection. Since the majority of people live in metropolitan areas, retail sales are being boosted. As of May 2024, the urban population of the United Arab Emirates (UAE) was 9 million people, while the rural population was 1.24 million.
Moreover, during the forecast period, the market's growth is primarily attributed to the growing demand for premium confectionery with new and innovative flavors offered in attractive packaging as gift items for festivals and other occasions. Additionally, with better occupancy in Dubai and Abu Dhabi due to Etihad Airways and Emirates' increasing network, the tourism industry has grown significantly. Because tourism in the United Arab Emirates is growing, visitors often bring back some local confectionery as gifts for their friends and family.
UAE Sugar Confectionery Market Trends
Health Benefits of Pastilles and Jellies Drive the Market
The UAE sugar confectionery market is anticipated to experience rapid expansion over the forecast period due to a rise in the consumption of sugar confectionery products such as pastilles and jellies among different age groups. The demand for gelatin-based jellies is also rising among consumers owing to their functionality and varying shapes. The market players are innovating new functional jellies called gummies that are enriched with different nutrients such as vitamins, minerals, and other supplements. These gummies offer health benefits and serve as a convenient snacking option. This factor is projected to boost the market's growth over the next three to five years.
Pastilles come in numerous flavors, including traditional fruit flavors like strawberry, lemon, and orange, as well as more exotic options like mango, lychee, and tamarind. This variety ensures that products suit the palates of different cultural groups. Some of these pastilles incorporate familiar and nostalgic flavors for certain ethnic groups. For instance, flavors like cardamom and rosewater may appeal to Middle Eastern customers, while tamarind and mango might resonate more with South Asian consumers residing in the United Arab Emirates.
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Online Distribution is the Fastest-growing Retailing Segment
The United Arab Emirates has observed significant growth in the sales of sugar confectionery through online retailing segments. Some of the most preferred online retailers are Amazon.nae, Noon, Namshi, etc. In addition, confectionery brands in the United Arab Emirates are increasingly launching their websites to sell products directly to customers. This strategic move allows brands to bypass traditional retail channels. Sugar confectionery brands can deliver personalized shopping experiences by leveraging customer insights. These include tailored product recommendations, customized marketing messages, and loyalty programs that help enhance customer engagement and satisfaction.
Often, these retailers use promotional strategies for confectionery brands that involve extensive use of targeted online advertising, discounts, and flash sales. Targeted online advertising helps identify and reach specific consumer segments. These retailers also captivate consumer focus by offering them huge discounts and flash sales, creating a sense of urgency and attracting price-conscious consumers, driving immediate sales and increasing overall website traffic. These promotional tactics not only boost short-term revenue but also increase brand visibility and customer engagement in the sugar confectionery market.
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UAE Sugar Confectionery Industry Overview
The UAE sugar confectionery market is fragmented, with global and regional players dominating the market. The prominent players in the market include Mars Inc., Haribo GmbH & Co. KG, Ferrero International SpA, August Storck KG, and Perfetti Van Melle. The market players are producing products focusing on pricing, the quality of products, the innovation of products catering to consumer tastes and preferences, and healthier alternatives to conventional confectionery products.
UAE Sugar Confectionery Market Leaders
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Mars, Inc.
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Haribo GmbH & Co. KG
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August Storck KG
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Ferrero International SpA
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Perfetti Van Melle
- *Disclaimer: Major Players sorted in no particular order
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UAE Sugar Confectionery Market News
- November 2022: South Africa's confectionery brand 1701 launched a handcrafted and original nougat recipe in the GCC region in partnership with Tashas Group. The recipe combined different ingredients like honey and macadamia nuts.
- February 2022: Haribo GmbH & Co. KG launched new limited-edition Goldbear gummies. The product is available in pineapple and blue raspberry flavors. The company launched this product, available in the shape of party hats, to celebrate its 100th anniversary.
- January 2022: Perfetti Van Melle's lollipop and sugar confectionery brand, Chupa Chups, opened its first-ever experiential store in Dubai's Mall of the Emirates. While the store is small, its modern technology ensures that customers have unique experiences for any event.
UAE Sugar Confectionery Industry Segmentation
Sugar confectionery is any food ready for consumption without further preparation. Containing carbohydrate-sweetening matter as a distinguishing ingredient, confectionery includes sweetened licorice and chewing gum but excludes cocoa products. The UAE sugar confectionery market is segmented by product type and distribution channel. Based on product type, the market is segmented into boiled sweets, toffees, caramels, and nougat, pastilles and jellies, mints, and other product types. Based on distribution channel, the market is segmented into supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, and other distribution channels. The market sizing has been done in value terms (USD) for all the abovementioned segments.
| Product Type | Boiled Sweets |
| Toffees, Caramels, and Nougat | |
| Pastilles and Jellies | |
| Mints | |
| Other Product Types | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Specialist Retailers | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
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UAE Sugar Confectionery Market Research FAQs
How big is the United Arab Emirates Sugar Confectionery Market?
The United Arab Emirates Sugar Confectionery Market size is expected to reach USD 110.66 million in 2025 and grow at a CAGR of 5.69% to reach USD 145.93 million by 2030.
What is the current United Arab Emirates Sugar Confectionery Market size?
In 2025, the United Arab Emirates Sugar Confectionery Market size is expected to reach USD 110.66 million.
Who are the key players in United Arab Emirates Sugar Confectionery Market?
Mars, Inc., Haribo GmbH & Co. KG, August Storck KG, Ferrero International SpA and Perfetti Van Melle are the major companies operating in the United Arab Emirates Sugar Confectionery Market.
What years does this United Arab Emirates Sugar Confectionery Market cover, and what was the market size in 2024?
In 2024, the United Arab Emirates Sugar Confectionery Market size was estimated at USD 104.36 million. The report covers the United Arab Emirates Sugar Confectionery Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the United Arab Emirates Sugar Confectionery Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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UAE Sugar Confectionery Industry Report
The UAE Sugar Confectionery Market Report is segmented by product type and distribution channel, offering a comprehensive market overview. This report provides a detailed market analysis, highlighting the market size and market growth within the sugar confectionery industry. The industry forecast includes an industry outlook and market predictions, ensuring a thorough understanding of future trends.
The market segmentation covers various product types such as boiled sweets, toffees, caramels, and nougat, pastilles and jellies, mints, and other product types. Distribution channels include supermarkets/hypermarkets, specialist retailers, convenience stores, online retail stores, and other distribution channels. This segmentation helps in identifying market leaders and understanding market trends.
The industry research and industry reports offer valuable market data and industry statistics, essential for market review and market forecast. The report also includes a sample of industry analysis as a free report pdf download, providing a glimpse into the detailed industry information available.
This industry overview is designed to help research companies and stakeholders understand the market value and market outlook. The report example serves as an excellent reference for industry sales and growth rate, ensuring comprehensive industry analysis and insights into market dynamics.
