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UAE Snack Bar Market Size (2024 - 2029)

The UAE snack bar market is experiencing growth driven by a shift towards healthier eating habits, with snack bars increasingly replacing traditional sweets due to product innovation. The market's expansion is supported by factors such as urbanization, busy lifestyles, and the rising participation of women in the workforce, which have heightened the demand for convenient, ready-to-eat snacks. Additionally, the growing number of sports enthusiasts and the increasing penetration of e-commerce are contributing to the market's development. As consumer preferences lean towards functional and nutritious options, the market is poised for continued growth over the medium term.

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Market Size of UAE Snack Bar Industry

UAE Snack Bar Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.52 %
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

UAE Snack Bar Market Analysis

The UAE Snack Bar Market size is expected to grow from USD 1.46 billion in 2023 to USD 1.83 billion by 2028, at a CAGR of 4.52% during the forecast period (2023-2028).

The focus on healthy eating habits without compromising the taste benefits has led to the growth of the snack bar market in the United Arab Emirates. Snack bars are slowly replacing traditional chocolate and confectionery as a healthier alternative, due to high product innovation by the existing players. Owing to the increasing prevalence of health conditions like diabetes, high blood pressure, and obesity among the young population, people are preferring healthy snacks and snack bars like cereal bars and energy bars. Market players are also considering consumer demands. For instance, Nature Valley, a brand of General Mills Inc., offers Protein Crunch bars, a bar that features a creamy, crunchy texture with 10 grams of protein.

Factors such as busy lifestyles, urbanization, and a more working population of women are driving the market. For instance, according to the World Bank, in 2021, the female labor force participation rate in the United Arab Emirates was 47%, an increase from 46% in the previous year. Also, working outside the home and increasing industrialization have increased the demand for ready-to-eat packaged foods and snacks in the region over the last decade. Dual-income households have also increased demand for snack bars as a meal replacement between meals. Moreover, the increasing penetration of e-commerce websites is also driving the market to grow. As the number of sports enthusiasts in the country grows, so does the demand for healthy snack bars, energy bars, and protein bars, which provide energy for pre- and post-workout sessions. Protein bars have opportunities within functional ingredients, reduced sugar, high fiber, and plant proteins. The market is expected to grow over the medium term, owing to rising disposable income and increased demand for healthy snack bars.

UAE Snack Bar Industry Segmentation

Snack bars provide instant energy and nutrition and contain protein and flavoring ingredients. Snack bars are ready-to-eat baked products made with various ingredients such as granola, oats, chocolate, dried fruits, nuts, coconut oil, honey, peanut butter, and others.

The United Arab Emirates snack bar market is segmented into product types and distribution channels. By product type, the market includes cereal bars, energy bars, and other snack bars. Cereal bars are further sub-segmented into granola/muesli bars and other cereal bars. Based on distribution channels, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, specialty stores, online retail stores, and other distribution channels.

The market sizing has been done in value terms in USD for all the abovementioned segments.

Product Type
Cereal Bars
Granola/Muesli Bars
Other Cereal Bars
Energy Bars
Other Snack Bars
Distribution Channel
Supermarket/Hypermarket
Convenience/Grocery Store
Specialty Stores
Online Retail Stores
Other Distribution Channels
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UAE Snack Bar Market Size Summary

The UAE snack bar market is experiencing significant growth, driven by a shift towards healthier eating habits and the increasing demand for convenient, on-the-go food options. As traditional confectionery items give way to snack bars, consumers are increasingly opting for products like cereal and energy bars that offer nutritional benefits without compromising on taste. This trend is further fueled by the rising prevalence of health issues such as diabetes and obesity, particularly among the younger population, who are seeking healthier snack alternatives. The market is also benefiting from factors such as urbanization, busy lifestyles, and the growing participation of women in the workforce, which have led to a higher demand for ready-to-eat and meal replacement snacks. The expansion of e-commerce platforms has further facilitated market growth, providing consumers with easy access to a wide range of snack bar options.

The market landscape in the UAE is highly fragmented, with numerous players competing to capture consumer interest through innovative product offerings and strategic partnerships. Major companies like Kellogg's, General Mills, and Nestlé are prominent in the market, while local manufacturers are also emerging to meet the growing demand for snack bars. The increasing popularity of Western-style snacks and the rise of health and fitness centers are contributing to the market's expansion. Additionally, the introduction of products with functional ingredients, such as high protein and reduced sugar content, is appealing to health-conscious consumers. The market is expected to continue its upward trajectory, supported by rising disposable incomes and a growing preference for nutritious, convenient snacking options.

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UAE Snack Bar Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Cereal Bars

        1. 2.1.1.1 Granola/Muesli Bars

        2. 2.1.1.2 Other Cereal Bars

      2. 2.1.2 Energy Bars

      3. 2.1.3 Other Snack Bars

    2. 2.2 Distribution Channel

      1. 2.2.1 Supermarket/Hypermarket

      2. 2.2.2 Convenience/Grocery Store

      3. 2.2.3 Specialty Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

UAE Snack Bar Market Size FAQs

The UAE Snack Bar Market is projected to register a CAGR of 4.52% during the forecast period (2024-2029)

General Mills, Inc., The Simply Good Foods Company, Mondelēz International, Inc., Nestlé S.A. and The Kellogg's Company are the major companies operating in the UAE Snack Bar Market.

UAE Snack Bar Market Report Snapshots

UAE Snack Bar Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)