UAE Location-based Services Market Size (2024 - 2029)

UAE Location-based Services Market Analysis

The UAE Location-based Services Market is expected to register a CAGR of 12.48% during the forecast period.

The application of location-based solutions in mapping, real-time location systems for tracking and managing traffic, and the development of location-based applications across the end users in the country are fueling the growth of the market.

• The growth of smart cities in the country has fueled the trend of smart mobilities and transportation to handle traffic congestion efficiently in the cities of the UAE, which has raised the demand for location-based services in the country, driving the market during the forecast period. For instance, in August 2023, Abu Dhabi-based Bayanat, an artificial intelligence-powered geospatial data products and services provider, announced its space deal for a self-driving vehicles pilot program to significantly boost the emirate's intelligent city ambition, which would drive the market growth in the country.
• The growth in the number of connected devices, such as smartphones, tablets, watches, and other IoT devices in the country has increased the demand for location-based and personalized channels of communications and service offerings across end users, such as Banks, Retail sectors, healthcare institutions, etc. to offer their marketing and other service offerings through location-based applications by using technologies, including GPS and Geo fencings, among others, which would drive the market growth in the future.
• Additionally, the country's market has been registering significant growth supported by solution innovations, expansion investments, and collaborative business approaches by market vendors. For instance, in April 2023, Intelloger, a global IT solution provider, and Navigine, a global provider of integrated positioning and tracking technologies, partnered to deliver solutions for Real-Time Location Solutions, Asset Tracking, and Indoor Navigation to the Middle East, including the UAE, which would support the market growth in the future.
• However, these solutions use highly sensible business or physical data to provide insights to various end users, including BFSIs, healthcare, and government departments, which generate the risk of data privacy breaches and cyber attacks for the end users, restricting the growth of the market during the forecast period due to the rising concern for data privacy in the country.

UAE Location-based Services Industry Segmentation

Location-based services (LBSs) are computer or mobile applications that provide information based on the device's location and the user, primarily through mobile portable devices, such as smartphones and mobile networks. The precision of the location services primarily depends on the hardware and software used in the mobile communication system, along with the positioning server.

The UAE location-based services market is segmented by component (hardware, software, services), location (indoor and outdoor), application (mapping and navigation, business intelligence and analytics, location-based advertising, social networking, entertainment, and other applications), and end-user (transportation and logistics, IT and telecom, healthcare, government, BFSI, hospitality, manufacturing, and other end-user).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.