Market Trends of UAE Event Management Industry
Expanding Hospitality Industry is Booming the Market
One of the major Gulf nations that have been making a significant contribution to the hospitality sector is the United Arab Emirates. The COVID-19 pandemic's prolonged closing of international borders led to a sharp decline in the amount of money the sector was generating. However, during the research period, the country's advantageous location, rapidly expanding top-tier airlines, and better transportation infrastructure helped it to grow quickly. The United Arab Emirates is only an eight-hour flight away from two-thirds of the world's population, and international airlines like Emirates and Etihad Airways, which provide world-class international travel, are increasingly important factors in the country's tourist industry's expansion.
Growth of Sports Events is Contributing to the Market
Sports events play a significant role in tourism as a whole. Visitors who visit sporting events frequently combine this with local tourism. Sports are at the center of tourism initiatives that aim to expand the UAE's entertainment sector. The potential for luring tourists to play important sports in distinctive settings at UAE megaprojects is significantly greater. Massive partnership, investment, and sponsorship opportunities exist in every aspect of the sports value chain — venues or facilities, sports leagues or clubs, sports professionals, equipment, merchandising, etc. — thanks to the large-scale, internationally renowned events that take place in the UAE.
