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UAE Digital Out-of-Home (DOOH) Market Size (2024 - 2029)

The UAE Digital Out-of-Home (DOOH) market is experiencing significant growth, driven by the decreasing costs of digital screens and a shift in advertising strategies. This expansion is facilitated by the adoption of location-based services that utilize digital signage to deliver targeted content, enhancing consumer engagement through interactivity and personalization. The integration of mobile technology further amplifies the market's appeal, allowing for seamless connections between digital advertisements and viewers' smartphones. Despite the challenges posed by social media's personalized advertising capabilities, the DOOH sector continues to evolve, leveraging technological advancements to capture audience attention in public spaces.

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Market Size of UAE Digital Out-of-Home (DOOH) Industry

UAE Digital Out-of-Home (DOOH) Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 31.39 Million
Market Size (2029) USD 65.59 Million
CAGR (2024 - 2029) 14.64 %
Market Concentration Low

Major Players

UAE Digital Out-of-Home (DOOH) Market Major Players

*Disclaimer: Major Players sorted in no particular order

UAE Digital Out-of-Home (DOOH) Market Analysis

The UAE Digital Out-of-Home Market size is estimated at USD 31.39 million in 2024, and is expected to reach USD 65.59 million by 2029, growing at a CAGR of 14.64% during the forecast period (2024-2029).

The UAE digital out-of-home (DOOH) advertising sector has grown significantly, partly as a result of lower prices for digital screens and a reduction in demand for conventional billboards. The expansion of DOOH advertising in the United Arab Emirates has benefited from the change in advertising patterns, which has led to higher spending and creative campaigns.

  • The declining price of digital screens is one of the major factors fueling the expansion of DOOH advertising in the United Arab Emirates. Price reductions for digital display technology have been significant due to technological advancements and economic development. Due to this, it is now more feasible for media owners and advertisers to install digital screens in a variety of public spaces, including malls, highways, airports, and cities.
  • Location-based digital out-of-home (DOOH) services in the United Arab Emirates (UAE) use digital signage and advertising platforms that deliver targeted content to specific locations within the UAE based on real-time data and geolocation technology. These services leverage the capabilities of digital screens, such as billboards, kiosks, and displays, to display dynamic and contextually relevant advertisements, messages, or information to the intended audience in specific physical locations.
  • Digital screens enable individualized content delivery and interactive experiences, both of which are particularly effective at grabbing users' attention. Users are able to engage with the content due to touchscreen screens, motion sensors, and facial recognition technology, which also provides useful information for targeted advertising campaigns. Consumer behavior is influenced by such personalization and interactivity, which boost engagement.
  • Mobile technology's integration with DOOH advertising has increased its appeal even more. Advertisers can create interactive experiences that seamlessly connect with viewers' smartphones by utilizing technologies like Near Field Communication (NFC) and QR codes. A QR code, for example, can be incorporated into an audio-video-based advertisement that is presented on a digital billboard. It allows viewers to instantly access more information or special deals by scanning it with their smartphones. Through this integration, the total customer experience is improved, and brand engagement goes up.
  • Thanks to social media and smartphones, users can have highly individualized and engaging experiences. Due to sophisticated algorithms and targeted advertising capabilities, social media platforms may deliver personalized content based on the user's preferences, interests, and behaviors. Users now anticipate individualized interactions that are valuable and relevant, which can be harder to deliver through DOOH campaigns that target larger audiences in public areas.

UAE Digital Out-of-Home (DOOH) Industry Segmentation

DOOH, which stands for digital out-of-home, is an innovative media known as outdoor or out-of-home (OOH) advertising. Unlike online and other device-based digital advertising, where people are already frequenting out of their homes, DOOH advertising is found on LED screens, billboards, and digital signs placed in high-traffic areas.

The UAE DOOH market is segmented by application (billboard, transit, street furniture, mall, and other applications) and installation (indoor and outdoor). The market size and forecasts are provided in terms of value (USD) for all the above segments.

By Application
Billboard
Transit
Street Furniture
Mall
Other Applications
By Installation
Indoor
Outdoor
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UAE Digital Out-of-Home (DOOH) Market Size Summary

The UAE digital out-of-home (DOOH) market is experiencing robust growth, driven by advancements in digital screen technology and a shift in advertising strategies. The decreasing costs of digital displays have made it more accessible for advertisers to deploy these technologies in various public spaces, such as malls, airports, and urban areas. This shift has been further enhanced by the integration of location-based services, which utilize real-time data and geolocation to deliver targeted and dynamic content. The ability to engage consumers through interactive and personalized experiences, facilitated by technologies like NFC and QR codes, has significantly increased the appeal of DOOH advertising. This trend is supported by the growing use of social media and smartphones, which allow for more personalized interactions and enhanced brand engagement.

The transit sector in the UAE is also witnessing significant growth in DOOH advertising, with advertisements being placed on and within various modes of transportation, including buses, taxis, and trains. This sector benefits from the increasing use of public transport and the ability to target specific audience groups based on commuter habits and geographic locations. The integration of mobile technology in transit advertising has enabled more interactive experiences, such as scanning QR codes for additional content or offers. Additionally, indoor DOOH advertising is expanding in venues like gyms, restaurants, and shopping centers, providing opportunities for targeted marketing in context-relevant settings. The market is semi-consolidated, with major players like JCDecaux Group and Multiply Group leading the way through strategic partnerships and acquisitions, further enhancing their product offerings and market presence.

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UAE Digital Out-of-Home (DOOH) Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Buyers/Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of Macroeconomic Factors on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Application

      1. 2.1.1 Billboard

      2. 2.1.2 Transit

      3. 2.1.3 Street Furniture

      4. 2.1.4 Mall

      5. 2.1.5 Other Applications

    2. 2.2 By Installation

      1. 2.2.1 Indoor

      2. 2.2.2 Outdoor

UAE Digital Out-of-Home (DOOH) Market Size FAQs

The UAE Digital Out-of-Home Market size is expected to reach USD 31.39 million in 2024 and grow at a CAGR of 14.64% to reach USD 65.59 million by 2029.

In 2024, the UAE Digital Out-of-Home Market size is expected to reach USD 31.39 million.

UAE Digital Out-of-Home (DOOH) Market Report Snapshots

UAE Digital Out-of-Home (DOOH) Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)