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The United Arab Emirates bottled water market is projected to register a CAGR of 11.02% during the forecast period (2022-2027).
The COVID-19 pandemic has had a significant impact on the United Arab Emirates bottled water sales as it led to an increase in demand for bottled water in the early stages of the lockdown in March while consumers were stockpiling essential food and beverages. As the weeks went on and consumers felt reassured about product availability, bottled water volume sales stabilized in April 2020.
The United Arab Emirates bottled water market is driven by an increasing urban population with the majority of immigrants, the growing tourism sector, and a surge in demand for functional/fortified and flavored water.
As per the International Bottled Water Association (IBWA), the country is the thirstiest country in the region, with the highest temperature of 42 degrees in summers and the lowest temperature of 12 degrees in January. These climatic factors of the nation continue to drive the bottled water market.
Scope of the Report
Bottled water is drinking water packaged in plastic or glass water bottles. Bottled water may be carbonated or not. The United Arab Emirates bottled water market is segmented by type and distribution channel. Based on type, the market is segmented into still water, sparkling water, and functional water. Based on the distribution channel, the market is segmented into supermarkets and hypermarkets, convenience stores, home and office delivery (HOD), on-trade, and other distribution channels. For each segment, the market sizing and forecasting have been done in value terms of USD million.
|By Distribution Channel|
|Supermarkets and Hypermarkets|
|Home and Office Delivery|
|Other Distribution Channels|
Key Market Trends
Surge in the Demand for Functional/Fortified and Flavored Water
The widening portfolio for functional water, which is infused with micronutrients, the addition of appealing flavors, and the packaging level modification to create its aesthetic appeal are driving the market for fortified/functional and flavored water in the United Arab Emirates. Moreover, the rise in obese and diabetic populations across the country has shifted the focus of consumers from carbonated soft drinks to functional/fortified bottled water in the recent past. Functional water is set to receive a major boost, owing to the strong category sales across various distribution channels and sales platforms. Companies have started bringing innovative solutions that spur the growth momentum.
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Growth in the Tourism Industry Owing to Favorable Government Initiatives Increasing the Sales of Bottled Water
The United Arab Emirates has long been recognized as a premier tourism and leisure destination. Over the past decade, these sectors have experienced rapid and sustained growth, becoming a key component of the country’s economic diversification strategy, which in turn, has driven the growth of the food sector, including bottled water. Due to the increasing tourism in the United Arab Emirates, foodservice channels such as cafes, pubs, hotels, and restaurants are rising across the country, which is expected to increase the sales of bottled water. Owing to this factor, companies manufacturing bottled water in the United Arab Emirates are developing various sizes of bottled water that tourists can easily carry as per their needs and requirements.
The United Arab Emirates bottled water market is highly competitive. The leading participants like Agthia, Masafi, Oasis, Al Ghadeer Bottled Drinking Water, and PepsiCo are the major players in the market. Key players are now focusing on social media platforms and online distribution channels for the online marketing and branding of their products to attract more customers. The leading players in the market enjoy a dominant presence across the country. These players focus on leveraging opportunities posed by emerging markets to expand their product portfolios so that they can cater to the requirements of various consumers, especially functional and flavored water.
In 2019, Nestlé Pure Life launched new 330 ml bottles for kids made from 100% recycled plastic (rPET). The bottles are 100% recyclable, including the cap. They feature some special effects that are intended to motivate kids to drink more water.
In 2019, Agthia Group PJSC launched Al-Ain Zero Bromate bottled water, which is suitable for pregnant women and kidney patients.
In 2018, Agthia Group partnered with Leo Burnett MEA to promote its water brand, with its focus on advertising and social media platforms.
Table of Contents
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products
4.3.5 Degree of Competition
5. MARKET SEGMENTATION
5.1 By Type
5.1.1 Still Water
5.1.2 Sparkling Water
5.1.3 Functional Water
5.2 By Distribution Channel
5.2.1 Supermarkets and Hypermarkets
5.2.2 Convenience Stores
5.2.3 Home and Office Delivery
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
*List Not Exhaustive
6.1 Strategies Adopted by Key Players
6.2 Most Active Companies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Agthia Group
6.4.2 Nestle SA
6.4.3 Masafi Inc.
6.4.4 AL Ghadeer Drinking Water LLC
6.4.5 National Food Products Co. (Oasis Pure Water)
6.4.6 PepsiCo Inc.
6.4.7 Crystal Mineral Water
6.4.8 Hint Inc.
6.4.10 Mai Dubai
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. IMPACT OF COVID-19 ON THE MARKET
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Frequently Asked Questions
What is the study period of this market?
The United Arab Emirates Bottled Water Market market is studied from 2016 - 2027.
What is the growth rate of United Arab Emirates Bottled Water Market?
The United Arab Emirates Bottled Water Market is growing at a CAGR of 11.2% over the next 5 years.
Who are the key players in United Arab Emirates Bottled Water Market?
Masafi, Inc., Agthia Group, Al Ghadeer Bottled Drinking Water, PepsiCo Inc. , National Food Products Co. (Oasis Pure Water) are the major companies operating in United Arab Emirates Bottled Water Market.