Market Trends of United Arab Emirates Baby Diapers and Wipes Industry
This section covers the major market trends shaping the UAE Baby Diapers & Wipes Market according to our research experts:
Organic Diapers are Gaining a Considerable Market Share
Organic cloth diapers are the most natural option available for a baby. Made completely from plant-based materials, like cotton, hemp, and bamboo, organic cloth diapers provide superior performance, when it comes to absorbency, and are ultra-gentle against baby's delicate skin. Organic cotton cloth diapers are long-lasting, washable, and reusable. Using these diapers makes an important, positive impact on the environment. For instance, last year, Kimberly-Clark's Huggies brand introduced Huggies Special Delivery diapers, the soft diaper with plant-based materials (23% by weight), designed specifically to provide the best for a baby's bottom. The diapers featured a baby-side liner and waistband made with fibers derived from plant-based materials, such as sugarcane, carefully selected to help provide superior absorption and fit. They are free of parabens, fragrance, and elemental chlorine, and dermatologically tested and clinically proven hypoallergenic for baby's delicate skin.
Supermarkets are the Dominant Sales Channel for Baby Diapers and Wipes
Owing to a huge retail space catering to a wide variety of preferences, supermarkets/ hypermarkets are the dominant channels for the sales of baby care products, and thus, the market for baby wipes and baby diapers in the country. Supermarkets/hypermarkets provide a super-sized shopping experience, with suitable display and collections available of baby diaper brands. There is also fierce competition among the various supermarket outlets that are adopting strategies to display diverse products effectively on their supermarket shelf.
