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United Arab Emirates Baby Diapers and Wipes Market Size (2024 - 2029)

The market size for baby diapers and wipes in the United Arab Emirates is experiencing growth driven by the expanding women workforce, which has transformed baby care practices. This market is characterized by a demand for products that offer enhanced features such as softness, absorbency, and extended wear time. The presence of international brands is increasing as they introduce high-value products to meet the rising consumer expectations in this sector.

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Market Size of United Arab Emirates Baby Diapers and Wipes Industry

UAE Baby Diapers and Wipes Market
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 2.33 %
Market Concentration High

Major Players

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*Disclaimer: Major Players sorted in no particular order

UAE Baby Wipes & Diapers Market Analysis

The United Arab Emirates baby diapers and wipes market is projected to register a CAGR of 2.33% during the forecast period (2020-2025).

  • Baby diapers and wipes have immense demand in the United Arab Emirates market due to the growth in the women workforce, which has led to rapid changes in baby care in the past few decades.
  • The United Arab Emirates baby diapers market is highly influenced by factors, such as softness, absorbency, performance, brand loyalty, price and value, and others. Nevertheless, unlike the earlier baby diapers that lasted for only a few hours, consumers are now demanding baby diapers that last for 12 hours.
  • Furthermore, an increasing number of international baby diaper brands continue to add their product offerings in many emerging markets, owing to the increasing demand for high-value diapers and wipes, including in the United Arab Emirates.

UAE Baby Wipes & Diapers Industry Segmentation

The United Arab Emirates baby diapers and wipes market is segmented by product into baby diapers and baby wipes. The market is also classified by the distribution channel into supermarkets/hypermarkets, convenience stores, online retailing, drug stores/pharmacies, and other distribution channels.

By Product
Baby Diapers
Baby Wipes
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Online Retailing
Drug Stores/Pharmacies
Other Distribution Channels
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United Arab Emirates Baby Diapers and Wipes Market Size Summary

The United Arab Emirates baby wipes and diapers market is experiencing significant growth, driven by the increasing participation of women in the workforce and the subsequent changes in baby care practices. This market is characterized by a strong demand for products that offer enhanced softness, absorbency, and performance, with consumers increasingly favoring brands that provide long-lasting solutions. The entry of international brands into the UAE market has further fueled the demand for high-value baby care products. Organic cloth diapers, made from plant-based materials, are gaining popularity due to their environmental benefits and superior performance. Innovations in diaper technology, such as smartphone-enabled diapers, are also emerging, catering to the needs of the modern, working population.

Supermarkets and hypermarkets dominate the retail landscape for baby wipes and diapers in the UAE, offering a wide variety of brands and products. These outlets provide an extensive shopping experience with well-displayed product collections, fostering competition among retailers to effectively showcase diverse offerings. Leading companies in the market are investing heavily in research and development to stay ahead, focusing on product innovation and geographical expansion to capture a larger market share. The competitive landscape is marked by the presence of major players like Johnson & Johnson, Procter & Gamble, Kimberly-Clark, Kao Corporation, and Unicharm Corporation, all vying for a leading position in this growing market.

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United Arab Emirates Baby Diapers and Wipes Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 Baby Diapers

      2. 2.1.2 Baby Wipes

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets/Hypermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Online Retailing

      4. 2.2.4 Drug Stores/Pharmacies

      5. 2.2.5 Other Distribution Channels

United Arab Emirates Baby Diapers and Wipes Market Size FAQs

The United Arab Emirates Baby Diapers and Wipes Market is projected to register a CAGR of 2.33% during the forecast period (2024-2029)

Johnson & Johnson Middle East FZ - LLC, Procter & Gamble, Kimberly-Clark Corporation, Kao Corporation and Unicharm Corporation are the major companies operating in the United Arab Emirates Baby Diapers and Wipes Market.

UAE Baby Wipes Market Report Snapshots

UAE Baby Wipes & Diapers Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)