Market Trends of United Arab Emirates Medical Aesthetic Devices Industry
The Botulinum Toxin Segment is Expected to Witness Significant Growth Over the Forecast Period
Botulinum toxin A (BoNT-A) injection is one of the most frequently undertaken procedures in aesthetic medicines. Various factors are currently driving the growth of the botulinum toxin segment. These include the increasing demand for aesthetic procedures and novel product developments.
For instance, according to a report published by the Clinical, Cosmetic, and Investigational Dermatology in October 2023, the increasing popularity of aesthetic minimally invasive procedures, particularly the use of botulinum neurotoxin type A (BoNTA), in the United Arab Emirates, reflects a cultural acceptance and demand for facial rejuvenation that aligns with the region's aesthetic ideals. The comprehensive consensus recommendations and increased utilization of BoNTA in addressing ethnic-specific facial characteristics and beauty preferences among Middle Eastern people are contributing significantly to the growth of the botulinum toxin segment in the medical aesthetic equipment market.
Similarly, according to a report published by the Journal of Cosmetic Dermatology in February 2023, the United Arab Emirates has a rich history of beauty standards, and there is a growing demand for cosmetic procedures, with Dubai emerging as a major hub for cosmetic procedures. This demand is further driven by the diverse cultural and ethnic backgrounds of the population, which influences unique aesthetic preferences and treatment motivations.
Additionally, the launch of new products and manufacturing facilities by global players is propelling the market's growth. For instance, in January 2023, Medytox built a botulinum toxin plant in the United Arab Emirates to capitalize on the country's rapidly growing market for cosmetic beauty products. The company produces MT10109L, one of the only non-animal liquid toxin drugs.
Thus, owing to the rising awareness of botulinum toxin procedures and growth strategies by key players, the botulinum toxin segment is expected to register significant growth over the forecast period.
The Laser-based Aesthetic Devices Segment is Expected to Register Significant Growth Over the Forecast Period
Lasers are gaining significant attention in the UAE aesthetic devices industry, as there are plenty of procedures that can be performed using lasers. Some of the widely known and performed laser procedures include laser resurfacing, laser hair removal, and vascular and pigmented lesions. Laser resurfacing helps reduce facial wrinkles, blemishes, acne scars, and skin irregularities. These treatments can be performed on the face, neck, chest, arms, and hands.
There are two types of laser resurfacing devices, namely, ablative skin resurfacing devices and non-ablative skin resurfacing devices. Ablative fractional resurfacing (AFR) is a new modality for photorejuvenation and acne scar treatment that combines carbon dioxide (CO₂) laser ablation with fractional photothermolysis.
According to a report published by the International Journal of Health Sciences in August 2023, the United Arab Emirates is adopting fractional CO₂ laser resurfacing, which is overall safe and effective for skin rejuvenation and acne scars. In addition, the demand for non-ablative skin rejuvenation is increasing in Middle Eastern countries, including the United Arab Emirates, which uses a laser to improve the appearance of wrinkles, brown spots, and minor scars by creating heat in the skin without injuring the face. Thus, these advantages of laser-based devices are expected to bolster the segment's growth.
Some well-known companies, such as Alma Lasers, LUMENIS, and Hologic (Cynosure), provide aesthetic lasers or workstations that offer laser resurfacing, hair removal, and treatment of lesions in the United Arab Emirates.
Laser-based technology is expected to grow rapidly in the country with technological advancements and an increasing tendency toward minimally or non-invasive laser procedures, with few market entry regulations.
For instance, according to a report published by the Clinical, Cosmetic, and Investigational Dermatology Journal in March 2023, the increasing influence of male partners and societal expectations in the United Arab Emirates is influencing women's decisions to undergo laser peeling procedures, as they seek to align with cultural and relational standards of beauty. Consequently, this heightened motivation is contributing to the robust expansion of the laser peeling procedures segment in the United Arab Emirates, reflecting a strong alignment with local cultural values.
Similarly, according to the Dubai Health Authority's statistics, in 2022, 43,919 laser peeling procedures were performed in the country. It also reported that laser peeling is among the top three aesthetic procedures performed in the country. Such a high number of procedures creates demand for aesthetic devices, thus driving the market segment's growth.
Companies are establishing facilities with innovative procedures in the country. In July 2022, VLCC inaugurated its twelfth clinic in the United Arab Emirates. The new 10,000 sq. ft state-of-the-art clinic is located at Ras Al Khaimah. The clinic offers a range of the latest wellness and beauty services and products, including laser/aesthetic dermatology treatments.
Thus, the establishment of facilities and an increasing number of laser aesthetic procedures in the country are expected to drive the segment's growth.
