Market Trends of Turkey Telecom Industry
Growing Broadband Penetration to Drive the Market
- The data and internet services sector in Turkey is experiencing growth. For instance, at the beginning of 2024, Turkey recorded 80.69 million cellular mobile connections, as reported by GSMA Intelligence. However, this was also because many individuals may have utilized multiple mobile connections for personal and professional purposes, resulting in a significant surplus of connections compared to the population.
- According to GSMA Intelligence, as of January 2024, mobile connections in Turkey represented 93.8% of the total population. Moreover, from early 2023 to early 2024, the number of mobile connections in Turkey increased by 37,000, marking a growth rate of 0.05%.
- Turkcell Bizce, a women's platform focused on promoting equal opportunities and personal development, pledged to boost the representation of women in their mobile internet customer base and the Turkcell Women platform in 2023. This initiative addressed the significant gender gap in mobile internet usage within the country. Research conducted by Connected Women found that a higher percentage of female mobile phone owners in Turkey reported never using mobile internet—37% compared to 28% of male phone owners.
- Data published by Ookla indicates that in Turkey, the median mobile internet connection speed via cellular networks in 2024 is 33.96 Mbps, while the median fixed internet connection speed is 41.49 Mbps. Ookla's data also reveals that the median mobile internet connection speed in Turkey increased by 2.03 Mbps (6.4%) leading up to the beginning of 2024. Meanwhile, fixed internet connection speeds in Turkey witnessed a more substantial increase, rising by 9.61 Mbps (30.1%) during the same period, according to Ookla's data.
- In February 2024, Swedish vendor Ericsson announced two separate developments with Turkish operators to advance telecommunications infrastructure in Turkey. These collaborations involve initiatives in 5G-Advanced (5G-A) and 6G technologies, signaling a commitment to expanding and enhancing the country's capabilities in these areas. These efforts reflect a broader trend of increasing investment and development of 5G and future-generation technologies within Turkey's telecommunications sector.
- Overall, growing broadband penetration acts as a catalyst for the expansion and evolution of the telecom market in Turkey, leading to increased connectivity, economic development, and innovation.
Understand The Key Trends Shaping This Market
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Data and Messaging Services Segment Holds Significant Market Share
- The adoption of data and messaging services in Turkey has grown, driven by various factors that reflect the country's changing communication habits, technological advancements, and evolving consumer preferences. Several key drivers contribute to the rising popularity of data and messaging services across Turkey, from the widespread use of smartphones to the increasing demand for digital connectivity.
- Moreover, the growing mobile penetration in the country further creates scope for the growth of telecom services in Turkey. For instance, according to the data from the Information and Communications Technologies Authority (ICTA), mobile population penetration in the country reached 108% by the fourth quarter of 2023.
- Mobile population penetration rose from 103.2% in the first quarter of 2022 to 108% in the fourth quarter of 2023. In addition, according to the Information and Communications Technologies Authority (ICTA), the total number of mobile phone subscribers in Turkey was 92.2 million at the end of Q4 2023.
- In addition, growing 5G deployment, cost-effective bundled messaging and data packages from market vendors, a robust network infrastructure coupled with rising use cases of artificial intelligence, IoT, smart home, metaverse, and UHD cloud gaming are driving the demand for data and messaging services growth of the segment.
- Telecommunications providers have been investing heavily in upgrading their networks to support faster speeds and greater capacity, enabling people to access the internet and use messaging apps easily. From 4G to the rollout of 5G technology, these advancements in mobile connectivity have fueled the growth of data usage and messaging services across the country.
- For instance, in December 2023, Turkish telecommunications company Turk Telekom announced that it is planning to connect all districts and villages in the 81 provinces with end-to-end fiber networks by advancing its infrastructure. The company reports a total fiber network stretch of 437,000 km, reaching 32.2 million households in Turkey.
- Furthermore, the popularity of social media platforms and messaging apps has contributed to Turkey's increasing adoption of data and messaging services. Platforms such as Facebook, Instagram, Twitter, and WhatsApp have become integral parts of everyday life for many people, serving as primary channels for communication, social interaction, and content sharing.
- Overall, the demand for data and messaging services tends to grow at a significant rate in coming years, largely supported by growing internet and social media penetration, adoption of advanced technologies among businesses, growing need for reliable and high-speed connectivity, innovative services launches by market vendors coupled with cost-effective data and messaging package offered by the telecom vendors. As digital connectivity becomes increasingly pervasive and essential to everyday life, data and messaging services are expected to continue playing a central role in facilitating communication, collaboration, and engagement across Turkey.
