Turkey Poultry Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 12.67 Billion |
| Market Size (2029) | USD 16.93 Billion |
| CAGR (2024 - 2029) | 5.96 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Turkey Poultry Market Analysis
The Turkey Poultry Market size is estimated at USD 12.67 billion in 2024, and is expected to reach USD 16.93 billion by 2029, growing at a CAGR of 5.96% during the forecast period (2024-2029).
The demand for poultry products, especially chicken and eggs, is rising in Turkey due to their affordability, nutritional value, and ease of preparation. This trend is supported by a rising population and dietary preferences shifting toward protein-rich foods. Turkish cuisine places an abundance of cultural significance on poultry, particularly chicken. Turkey's traditional meals, such as Tavuk Güveç (chicken casserole) and Tavuklu Pilav (chicken pilaf), are mainstays in Turkish homes and consistently fuel demand for poultry products nationwide.
The processed poultry industry is growing in the country due to the shift in consumer preferences toward Western-style fast food and casual dining options. Chicken wings, sausages, and nuggets, with their association with American-style cuisine and their uniqueness as finger food, have gained popularity among Turkish consumers. Thus, many establishments offer chicken wings and chicken nuggets on their menus to attract the younger demographic. Turkey's population is primarily Muslim, and halal dietary standards affect customer choices in the poultry industry. Many customers consider halal certification to be crucial, which has created a significant market for poultry products with this certification. Turkey has seen significant growth in e-commerce platforms such as migros.com and carrefoursa.com. These platforms provide a convenient way for consumers to browse and purchase a wide range of food products, including chicken nuggets. As a result, the demand for chicken nuggets through online channels is likely to be high in the future, with more individuals embracing online shopping and delivery.
Turkey Poultry Market Trends
Rising Demand for Broiler Meat Fueling the Market
The demand for poultry is expected to continue to grow over the long term in the Turkish market as poultry is perceived to be a healthier, easier to cook, and more cost-effective option than other meats among middle- and low-income families. Moreover, there is a growing consumer preference for organic and free-range broiler meat products, driving players to offer sustainable and ethical production methods. Broiler chicken is a key ingredient used in traditional Turkish cuisine dishes. Some of the popular dishes containing broiler chicken include Chicken Skewers, Doner Kebab, Iskender Kebab, and Chicken Pilaf. For instance, Doner Kebab comprises a thinly sliced, seasoned chicken stacked cone-shaped and cooked on a rotating spit. Served in flatbread or wraps with salad and sauces, it is also a popular street food item.
The growing awareness regarding the health benefits of broiler meat has further accelerated market expansion. One of the latest trends in the industry is the adoption of advanced technologies in production and processing practices. This includes the utilization of robotics, artificial intelligence, and automation in poultry farming operations, leading to improved efficiency and productivity. Due to an increasing number of working people, small-scale companies are setting up their butcher shops near malls, colleges, and corporate buildings. These small- and medium-scale businesses buy live birds, run their own micro-manufacturing plants, and market their products locally. Butcher shops/wet markets offer fresh options.
Modern Trade is a Significant Distribution Channel in the Turkish Market
Modern trade consists of supermarkets/hypermarkets. Supermarkets are an essential component of Turkey's poultry product supply chain, providing customers with easy access to premium, fresh poultry cuts as well as value-added products for meal preparation and home cooking. The number of supermarkets/hypermarkets is rising in Turkey. Turkish consumers are adopting modern retail formats such as supermarkets due to their affordability, variety, and ease of use as their incomes and lives change. Supermarkets provide a convenient one-stop shop for household goods, groceries, and other daily requirements. For instance, the number of BIM supermarket stores in Turkey was 9,978 in 2022, according to the US Department of Agriculture.
Modern trade outlets such as supermarkets and hypermarkets offer a wide range of convenience poultry products, including pre-marinated chicken, ready-to-cook chicken kebabs, and pre-cut chicken pieces. These products serve urban consumers who are on the go and need quick and simple meal solutions. For instance, CP Fresh has shops that provide processed and ready-to-bake poultry products. The poultry products market is fiercely contested by major supermarkets/hypermarkets such as Ekomini, Hakmar, CarrefourSA, BİM, and Migros. These chains hold a major position in the market. To draw customers, these businesses have large networks of locations all over Turkey and provide a variety of poultry selections. For instance, in May 2022, CP Fresh opened its franchise in the Halkali branch in Istanbul on the European side. CP Fresh provides Turkish consumers with various poultry products under the CP brand.
Turkey Poultry Industry Overview
The Turkish poultry meat market is fragmented, with regional players operating. The prominent players in the market include Erpilic, Proyem Inc., Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret AŞ, Senpilic Gida Sanayi, and Yasar Holding AS. The key players in the market are adopting different strategies like expansions, product innovations, and partnerships to maintain their position in the poultry meat market. Expansion is the most favored strategy by major players in the Turkish poultry meat market. This strategy aims to create long-term value by facilitating continued growth throughout the value chain, improving products, diversifying customers and geographic reach, and enhancing manufacturing and other operational processes. For instance, in May 2022, Charoen Pokphand Foods PCL inaugurated its CP Fresh franchise in the Halkali branch, Istanbul, Europe side. The branch offers a variety of CP brands’ quality products such as chicken, egg, ready-to-eat food, processed food, condiments from Thailand, beverages, and animal food.
Turkey Poultry Market Leaders
-
Erpilic
-
Proyem Inc
-
Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret A.Ş
-
Senpilic Gida Sanayi
-
Yasar Holding A.S
*Disclaimer: Major Players sorted in no particular order
Turkey Poultry Market News
- July 2023: As a part of the company's vision of strategically growing and developing smart integration methods, Şenpiliç added to its investments and incorporated Yemsel Tavukçuluk AŞ, with which it has been cooperating on contract cutting services in the Samsun region.
- April 2023: Matlı Companies Group acquired Keskinoglu, strengthening its position because Matlı Group is the largest feed, egg, and milk producer in Turkey.
- October 2022: Abalioglu Lezita Gida invested around TRY 1.35 billion to increase its production capacity of white meat, with the new facility spread over an area of 200,000 sq.m in Kahramanmaraş.
Turkey Poultry Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Enhanced Consumption of Chicken Meat and Eggs Fueling Market Demand
4.1.2 Rising Penetration of Hotels and Fast-food Restaurants Augmenting Market Demand
4.2 Market Restraints
4.2.1 Competition from Alternative Proteins Hampering Market Growth
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
5.1 Product Type
5.1.1 Table Eggs
5.1.2 Broiler Meat
5.1.3 Processed Meat
5.1.3.1 Nuggets
5.1.3.2 Sausages
5.1.3.3 Burgers
5.1.3.4 Marinated Poultry Products
5.1.3.5 Other Processed Meat Products
5.2 Distribution Channel
5.2.1 Hotels
5.2.2 Restaurants
5.2.3 Catering
5.2.4 Modern Trade (Supermarkets/Hypermarkets)
5.2.5 Other Distribution Channels
6. COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 Yasar Holding AS (Pinar)
6.3.2 Siniora Food Industries
6.3.3 Proyem Inc. (Keskinoglu)
6.3.4 BRF SA
6.3.5 Senpilic Gida Sanayi
6.3.6 Erpilic
6.3.7 Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret AŞ
6.3.8 Abalioglu Yem Soya Ve Tekstil Sanayi AS
6.3.9 Charoen Pokphand Foods PCL
6.3.10 Bupilic Entegre AS
6.3.11 Kula Yag ve Emek Yem San. Tic. Inc.
6.3.12 Akdeniz Toros
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Turkey Poultry Industry Segmentation
Poultry refers to domesticated birds kept for their meat, eggs, and feathers. The Turkish poultry market is segmented into product types and distribution channels. Based on product type, the market is segmented into table eggs, broiler meat, and processed meat. The processed meat segment is further sub-segmented into nuggets, sausages, burgers, marinated poultry products, and other processed meat products. Based on the distribution channel, the market is segmented into hotels, restaurants, catering, modern trade, and other distribution channels. The report offers the market sizes and forecasts in value terms (USD) for all the abovementioned segments.
| Product Type | |||||||
| Table Eggs | |||||||
| Broiler Meat | |||||||
|
| Distribution Channel | |
| Hotels | |
| Restaurants | |
| Catering | |
| Modern Trade (Supermarkets/Hypermarkets) | |
| Other Distribution Channels |
Turkey Poultry Market Research FAQs
How big is the Turkey Poultry Market?
The Turkey Poultry Market size is expected to reach USD 12.67 billion in 2024 and grow at a CAGR of 5.96% to reach USD 16.93 billion by 2029.
What is the current Turkey Poultry Market size?
In 2024, the Turkey Poultry Market size is expected to reach USD 12.67 billion.
Who are the key players in Turkey Poultry Market?
Erpilic, Proyem Inc, Beypi Beypazari Tarimsal Üretim Pazarlama Sanayi Ve Ticaret A.Ş, Senpilic Gida Sanayi and Yasar Holding A.S are the major companies operating in the Turkey Poultry Market.
What years does this Turkey Poultry Market cover, and what was the market size in 2023?
In 2023, the Turkey Poultry Market size was estimated at USD 11.91 billion. The report covers the Turkey Poultry Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Turkey Poultry Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Turkey Poultry Industry Report
Statistics for the 2024 Turkey Poultry market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Turkey Poultry analysis includes a market forecast outlook for 2024 to (2024to2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
