Turkey OOH And DOOH Market Size (2024 - 2029)

Turkey OOH And DOOH Market Analysis

The Turkey OOH And DOOH Market size is estimated at USD 140.29 million in 2024, and is expected to reach USD 197.82 million by 2029, growing at a CAGR of 7.11% during the forecast period (2024-2029).

The growth of Turkey's urban population, combined with increasing consumer interest in digital media, has spurred the rise of OOH and DOOH platforms.

• Turkey's urban population is on the rise, and consumers are increasingly favoring digital media. This shift is driving the expansion of out-of-home (OOH) and digital out-of-home (DOOH) platforms. As Turkey urbanizes, it is not just generating new bustling spots like shopping malls, transport hubs, and busy streets, but it is also turning these areas into hotspots for OOH and DOOH advertising.
• Turkey's rapid urbanization and rising mobility are driving growth in both its OOH and DOOH advertising markets. The upsurge in urban foot traffic directly correlates with these trends. Moreover, the ascending adoption of advanced technologies, such as high-definition digital screens and data analytics, is enhancing the effectiveness of these ads.
• Turkey's economic stability attracts global brands and spurs the need for advanced advertising solutions. Advertisers are increasingly captivated by the prospect of delivering precise, real-time content via DOOH in Turkey's dynamic market. This convergence sets for substantial growth in both traditional out-of-home and digital out-of-home advertising in the country.
• Market players are intensifying efforts to broaden their consumer base across various industry verticals. Simultaneously, they are expanding their global presence and diversifying their service portfolios. For instance, in February 2024, OUTMEDYA, Turkey's significant outdoor advertising firm, underscored its commitment to staying at the forefront of global outdoor advertising trends. Through this membership, OUTMEDYA aims not just to lead the domestic market but also to establish itself as a key global player. This crucial membership provides a unique opportunity to enhance and showcase Turkey's outdoor advertising industry on a global scale.
• However, the OOH and DOOH market in Turkey faces growth limitations due to steep initial investment requirements, regulatory hurdles, and competition from digital and social media. Moreover, the demand for ongoing technological advancements and the scarcity of premium advertising spots further hinder market expansion.

Turkey OOH And DOOH Industry Segmentation

The study monitors advertising expenditures throughout a broad range of out-of-home (OOH) formats that encompass billboards (including city-light boards), street furniture (such as city-light posters), transit and transportation (advertising on or in public transportation vehicles), and place-based media (media located at the point of sale). The study is focused on digital and static advertising, spanning indoor and outdoor settings such as shopping malls, airports, streets, and transit hubs. Notably, agency commissions and production costs are omitted from the study's analysis.

Segmented by application and end-user industry, the market analysis highlights key metrics, identifies growth drivers, and evaluates prominent industry participants. The study enhances global market estimates and growth rates for the forecast period alongside analyzing the broader impacts of COVID-19 on the market.

The Turkish OOH and DOOH market is segmented by type (static (traditional), digital OOH (LED screens) [programmatic OOH, others]), application (billboard, transportation (transit) [airports, others (buses, etc.)], street furniture, other place-based media), and end-user industry (automotive, retail and consumer goods, healthcare, BFSI, and other end-user industries).

The market sizes and forecasts are provided in terms of value (USD) for all the above segments.