Turkey OOH And DOOH Market Share

Market Share of Turkey OOH And DOOH Industry

The Turkish OOH and DOOH market is moderately competitive due to the existence of major key players like Core Out of Home, dooh.ist., and Union Istanbul. Market players are bolstering their portfolios and pursuing lasting competitive edges via strategic partnerships and product rollouts.

• April 2024: In the 30 days leading up to the elections, the Republican People's Party (CHP) allocated more than TRY 32 million (~USD 0.97 million) to digital advertising, contrasting sharply with the ruling Justice and Development Party's (AKP) expenditure of almost TRY 6.8 million (~USD 0.21 million). Yasin Kaplan, founder of the School of Digital Marketing, disclosed that digital advertising expenditures in Turkey surged, surpassing TRY 500 million (~USD 15.21 million) in the month leading up to the country's local elections.
• March 2024: Pepsi's latest global redesign, its first in 14 years, was unveiled in over 120 markets, making a bold statement in iconic locations worldwide. Pepsi stays attuned to cultural trends, offering consumers innovative products and iconic partnerships. In 2024, Pepsi's global fan base anticipates increased engagement with its brand ambassadors. Notably, these include Baby Monster (representing Asia-Pacific), Uraz Kaygilaroglu (from Turkey), and a trio from China: G.E.M., Dylan Wang, and Leo Wu.

Turkey OOH And DOOH Market Leaders

1. dooh.ist.

2. Core Out of Home

3. Clear Channel Türkiye

4. Union Istanbul

5. OutMedya

*Disclaimer: Major Players sorted in no particular order