Turkey Medical Tourism Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.43 Billion |
| Market Size (2029) | USD 7.10 Billion |
| CAGR (2024 - 2029) | 15.64 % |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Turkey Medical Tourism Market Analysis
The Turkey Medical Tourism Market size is estimated at USD 3.43 billion in 2024, and is expected to reach USD 7.10 billion by 2029, growing at a CAGR of 15.64% during the forecast period (2024-2029).
Factors such as high treatment costs in developed countries, the availability of the latest medical technologies, high quality of services, and growing compliance with international quality standards are expected to boost the growth of the Turkish medical tourism market over the forecast period.
Turkey is emerging as a hub for medical tourism, attracting millions of patients globally seeking treatment. With its advanced healthcare infrastructure, state-of-the-art technologies, and low treatment costs, Turkey has solidified its position as one of the prime destinations for medical tourists. For instance, data from the Turkey Medical Tourism 2024 report highlighted that in 2022, Turkey welcomed 1.2 million health tourists. Projections indicate these numbers would see an upward trajectory in 2024. This rapid growth can be attributed to Turkey's high-quality healthcare services, competitive pricing, and appealing tourist attractions.
Numerous studies indicate that many patients choose medical tourism services in Turkey, attracted by significantly lower costs compared to their home countries, coupled with the advantage of avoiding lengthy waiting lists.
For instance, as of 2024, updated data released by Medical Tourism Corporation highlighted that medical procedures in Turkey are priced 50-80% lower than their counterparts in the United States or the United Kingdom. For example, a dental implant in Turkey is priced at USD 540, whereas the same procedure in the United States costs USD 3,000. This means one can secure five implants in Turkey for the equivalent price of just one in the United States. Consequently, this cost advantage, combined with access to advanced technologies and high-quality implants, propels many international patients to select Turkey for their dental needs, further fueling the market's growth.
The Turkish government actively promotes health tourism through various incentives and investments. These include subsidies for agency commission expenses and other costs aimed at healthcare facilities. Such support not only encourages healthcare providers to deepen their investments but also solidifies Turkey's status as a premier destination for health tourism.
For instance, in November 2023, Turkiye's Vice President Cevdet Yilmaz allocated TRY 1.65 trillion (USD 50 billion) for the nation's public healthcare in 2024. The Ministry of Health (MOH) allocated a budget of TRY 732.52 billion (USD 21.57 billion) for 2024. Meanwhile, the Social Security Institution (SSI) initially set its healthcare budget at TRY 851.26 billion (USD 25.07 billion). This significant financial commitment is poised to catalyze the establishment of modern hospitals, clinics, and specialized medical centers. Such top-tier infrastructure not only draws international patients in search of cutting-edge medical technologies but also ensures a comfortable experience, which is expected to enhance market growth during the forecast period.
Therefore, the high cost of treatment in developed countries, the rising number of medical tourists in the country, and increasing government initiatives are expected to boost market growth over the forecast period. However, the issues with patient follow-up post-procedure complications and medical record transfer issues are likely to hinder the growth of the medical tourism market in Turkey over the forecast period.
Turkey Medical Tourism Market Trends
The Cosmetic Treatment Segment is Expected to Hold a Significant Market Share Over the Forecast Period
Patients' preference to travel abroad for cosmetic surgeries is increasing, mainly driven by factors like avoiding long waiting lists, navigating cost constraints, and meeting legal requirements absent in their home countries. Turkey, in particular, has established a reputation, earning accolades for its top-tier cosmetic services offered at competitive rates.
The cosmetic surgery segment is expected to witness significant growth in the medical tourism market in Turkey owing to factors such as the increasing number of cosmetic procedures performed in the country, coupled with the influx of medical tourists and proactive government initiatives.
Rising self-awareness regarding aesthetic appeal and escalating demand for cosmetic procedures are propelling the growth of the Turkish cosmetic medical tourism market. Many individuals are seeking these procedures abroad, primarily due to the prohibitive costs in their home countries. For instance, data from the Turkey Medical Tourism Stats 2023 report highlighted that cosmetic surgeries were among the treatment types preferred by medical tourists who visited Turkey for treatment in 2023. It further mentioned that around 15.57% of medical tourists came in for cosmetic surgeries in Turkey in 2023.
Furthermore, about 43.94% of cosmetic surgeries in Turkey in 2023 were centered on facial and head enhancements, underscoring a strong inclination toward facial rejuvenation. Furthermore, surgeries focused on the body and extremities made up 30.05% of the total, signaling a rising interest in body sculpting and contouring. Furthermore, breast surgeries, accounting for 26.01%, highlight the sustained popularity of breast aesthetic enhancements in Turkey. These statistics not only showcase Turkey's prominence in the cosmetic surgery domain but also indicate a surge in medical tourist visits, which is expected to fuel the growth of the Turkish medical tourism market in the coming years.
As a result, the surge in cosmetic surgeries and procedures plays a pivotal role in propelling the Turkish medical tourism market, drawing in international patients in search of both cost-effective and high-quality treatments. Furthermore, Turkey's well-established reputation in the cosmetic arena fosters trust, further enticing medical tourists to select it as their preferred destination for such procedures.
The Oncology Treatment Segment is Expected to Witness Significant Growth Over the Forecast Period
The oncology segment is anticipated to grow over the forecast period owing to factors such as the high burden of cancer cases worldwide, coupled with the high cost of cancer treatment in developed countries, the rising initiatives by the Turkish government to boost cancer care diagnosis and treatment services, and launches of cancer centers in the country.
As cancer cases rise globally, the demand for effective and affordable treatments surges, positioning Turkey as a prime destination for medical tourism. For instance, according to 2024 data from the Medical Tourism Corporation, Turkey ranks among the top countries for overseas cancer treatments. In Turkey, cancer treatment costs are between USD 7,000 and USD 11,000, which is a significant contrast to the United States, where expenses can exceed USD 100,000. Given the variability in treatment costs based on cancer type, Turkey's affordability becomes evident. This cost-effectiveness is set to further propel the Turkish medical tourism market in the coming years.
Research institutes are focusing on adopting various key strategies such as acquisitions, collaborations, facility expansions, and other activities to accelerate the development of oncology drugs and other medical devices used for treating various kinds of cancers. For instance, in April 2023, the Scientific and Technological Research Council of Türkiye (TÜBITAK) and Marmara Research Center (MAM) launched the Medical Biotechnology Research Center (MEDIBIYO) in the country to produce biotechnological medications and vaccines on a pilot scale, as well as drugs to combat cancer. The center is conducting studies on the development of theranostics molecules for the diagnosis and treatment of solid tumors, as well as the development of a CAR-T cell therapy system targeted at CD19, among others. Consequently, Turkey's advancements in novel cancer treatments and technologies are drawing international patients, suggesting robust segmental growth over the coming years.
Therefore, owing to the low cost of cancer treatment in Turkey compared to other developed nations and the rising focus of research institutes to develop novel drugs and other diagnostic methods for cancer, the segment studied is expected to witness significant growth over the forecast period.
Turkey Medical Tourism Industry Overview
The market for medical tourism in Turkey is fragmented owing to the presence of a large number of hospitals, clinics, and centers. The rising government initiatives and advanced medical services provided by medical tourism companies are expected to boost the growth of the market studied over the forecast period. Some of the key players in the market are Remed Health, AkayLife, Euro Health Medical Tourism, ROMOY Health Tourism and Consulting, and Doc's Health Tourism Agency.
Turkey Medical Tourism Market Leaders
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Remed Health
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Euro Health Medical Tourism
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ROMOY Health Tourism and Consulting
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Doc's Health Tourism Agency
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AkayLife
*Disclaimer: Major Players sorted in no particular order
Turkey Medical Tourism Market News
- July 2024: Vera Clinic unveiled its New Generation Hair Implementation, revolutionizing hair transplantation with cutting-edge techniques and treatments. By integrating Stem Cell Therapy with Sapphire FUE and OxyCure Therapy, Vera Clinic is setting a benchmark in hair transplantation. This advanced methodology ensures heightened precision and agility, leading to an impressive 99% follicular survival rate. Consequently, patients benefit from hair that is not only denser but also thicker.
- April 2024: Haus of Nomads Travel, a boutique travel agency, launched medical tourism services that combine healthcare excellence and luxurious travel experiences in Antalya, Turkey. In partnership with top-tier clinics and board-certified doctors, Haus of Nomads Travel will offer high-quality medical procedures such as aesthetic dental treatments, hair transplants, and cosmetic surgeries.
- March 2023: Turkish medical firm Invamed Medical Device Technologies introduced the Delta Modulator RDN, a device targeting resistant hypertension, a form of high blood pressure condition that proves challenging to conventional treatments. The device employs the Modulator Renal Denervation generator and Modulator Renal Denervation catheter, both adept at administering radio frequency (RF) radiation in a controlled manner during the renal denervation process.
Turkey Medical Tourism Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 High Treatment Costs in Developed Countries
4.2.2 Availability of the Latest Medical Technologies and High Quality of Service
4.2.3 Growing Compliance With International Quality Standards
4.3 Market Restraints
4.3.1 Patient Follow-up Post-procedure Complications and Medical Record Transfer Issues
4.4 Porter's Five Forces Analysis
4.4.1 Threat of New Entrants
4.4.2 Bargaining Power of Buyers/Consumers
4.4.3 Bargaining Power of Suppliers
4.4.4 Threat of Substitute Products
4.4.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Treatment Type
5.1.1 Cosmetic and Plastic Surgery
5.1.2 Dental Treatment
5.1.3 Oncology Treatment
5.1.4 Hair Transplantation Treatment
5.1.5 Orthopedic Treatment
5.1.6 Cardiovascular Treatment
5.1.7 Other Treatment Types (Gynecology Treatment, Bariatric Surgery, Urology, Neurology, and Gastroenterology)
6. COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Remed Health
6.1.2 AkayLife
6.1.3 Euro Health Medical Tourism
6.1.4 ROMOY Health Tourism and Consulting
6.1.5 Doc's Health Tourism Agency
6.1.6 Tursium Health Tourism Agency
6.1.7 Body Expert
6.1.8 Hospitour Medical Tourism Agency
6.1.9 Zisat Health Tourism
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Turkey Medical Tourism Industry Segmentation
As per the scope of the report, medical tourism (also called medical travel, health tourism, or global healthcare) is a term used to describe the rapidly growing practice of traveling across international borders to seek healthcare services.
The medical tourism market in Turkey is segmented by treatment type into cosmetic and plastic surgery, dental treatment, oncology treatment, hair transplantation treatment, orthopedic treatment, cardiovascular treatment, and other treatment types. The other treatment types sub-segment includes gynecology treatment, bariatric surgery, urology, neurology, and gastroenterology. For each segment, the market sizing and forecasts have been done on the basis of value (USD).
| By Treatment Type | |
| Cosmetic and Plastic Surgery | |
| Dental Treatment | |
| Oncology Treatment | |
| Hair Transplantation Treatment | |
| Orthopedic Treatment | |
| Cardiovascular Treatment | |
| Other Treatment Types (Gynecology Treatment, Bariatric Surgery, Urology, Neurology, and Gastroenterology) |
Turkey Medical Tourism Market Research FAQs
How big is the Turkey Medical Tourism Market?
The Turkey Medical Tourism Market size is expected to reach USD 3.43 billion in 2024 and grow at a CAGR of 15.64% to reach USD 7.10 billion by 2029.
What is the current Turkey Medical Tourism Market size?
In 2024, the Turkey Medical Tourism Market size is expected to reach USD 3.43 billion.
Who are the key players in Turkey Medical Tourism Market?
Remed Health, Euro Health Medical Tourism, ROMOY Health Tourism and Consulting, Doc's Health Tourism Agency and AkayLife are the major companies operating in the Turkey Medical Tourism Market.
What years does this Turkey Medical Tourism Market cover, and what was the market size in 2023?
In 2023, the Turkey Medical Tourism Market size was estimated at USD 2.89 billion. The report covers the Turkey Medical Tourism Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Turkey Medical Tourism Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Turkey Medical Tourism Industry Report
Statistics for the 2024 Turkey Medical Tourism market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Turkey Medical Tourism analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Turkey Medical Tourism Market Report Snapshots
