Market Trends of Turkey Mattress Industry
This section covers the major market trends shaping the Turkey Mattress Market according to our research experts:
Spring Mattress Continue to Dominate the Market Throughout the Forecast Period
In 2020, Spring mattresses account for around 90% of the mattress market in Turkey, with foam mattresses accounting for over 5%, whereas Latex and others contributing for the remaining 5%. Spring or foam has a significant cost in mattress production, and mattress makers must pay a significant amount for transportation costs, therefore spring shipping is significantly less expensive than foam shipping. Turkey boasts several high-quality spring producers. While many countries focused on producing standard springs and cutting costs, Turkish spring manufacturers like Iskeceli Yay focused on R&D to create more unique products. The main reason for the increased manufacturing of spring mattresses is that there are numerous spring kinds available for use in mattresses which have been attracting customers at an increased pace. Pocket springs, Bonnel springs, continues springs, LFK Springs, Offset Springs, and Verticoil Springs are examples of these types of springs that add different advantages for mattresses and ultimately benefit the end-users. However, the industry is believed to be modernising, with growing demand stimulating innovation and interest in new materials, including latex and other materials.
Increasing Exports of Turkish Mattresses
Turkish mattress exports totalled USD 286 million in 2019, climbing 46.9% from USD 195 million the previous year, placing Turkey fifth in the world. This demonstrates that Turkish manufacturers have matured to the point where they can compete with large companies on global marketplaces. In recent years, new technologies and developments including latex, memory foam, organic, and value-added mattresses with a variety of characteristics have gained traction. Turkey manufactures a large range of featured mattresses of various types. Many international mattress machinery manufacturers have granted Turkish firms' dealerships, and Turkish mattress makers have grown significantly. Variety, quantity, and quality all contributed to the industry's growth.
Kayseri takes the lead in this development, accounting for over half of the total export value. Istanbul is another important hub for business. Kayseri is also renowned as a pioneer in mattress production due to its access to raw materials, accessible logistical network, and industrial development. In 2019, Kayseri produced 20 thousand mattresses each day, followed by Istanbul and Izmir. In Kayseri, there are around 400 manufacturers. The mattresses made in Kayseri are primarily shipped to France, Germany, and the Netherlands, as well as other European countries and Middle Eastern countries.
