Turkey Mattress Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 404.80 Million |
| Market Size (2029) | USD 513.45 Million |
| CAGR (2024 - 2029) | 3.87 % |
| Market Concentration | Low |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Turkey Mattress Market Analysis
The Turkey Mattress Market size is estimated at USD 404.80 million in 2024, and is expected to reach USD 513.45 million by 2029, growing at a CAGR of 3.87% during the forecast period (2024-2029).
The Turkish mattress market has seen a remarkable evolution, shedding its less-developed stages. However, with the rise of the hospitality and health tourism industries, there has been a surge in demand for mattresses. As the Turkish economy expands, its citizens, residing in larger homes due to increased wealth, are seeking more mattresses. With its burgeoning population, strategic geography, and robust export contributions, Turkey is steadfast in its pursuit of global development. Recent years have witnessed notable developments, innovations, and a remarkable display of sector-wide solidarity in the Turkish mattress industry, positively influencing the broader sleep products market. With a population of 84 million, including refugees and immigrants, Turkey's mattress industry is poised for significant growth, especially as more companies enter the exclusive mattress production and sales arena.
However, Turkey's retail landscape poses a challenge, as the multi-brand environment necessitates an efficient purchasing process for consumers. Anticipating this, Turkey is projected to witness the rise of multi-channel platforms and marketing strategies. Companies can enhance their market presence by seamlessly integrating in-store and online sales channels. Despite Turkey's online sales channels carrying high commission rates, small and medium-sized enterprises are expected to benefit from the flexibility that multi-channel approaches offer.
Turkey Mattress Market Trends
Increase in Online Sales of Mattresses are Fueling the Market
In recent years, the Turkish e-commerce industry witnessed an upward trend. Consumers, increasingly at ease with online shopping, are now turning to the internet even for significant purchases like mattresses. Capitalizing on this trend, online mattress retailers promise a seamless shopping experience, delivering diverse products to the customer's doorstep. This convenience resonates with Turkish shoppers, who appreciate the breadth and simplicity of e-commerce. Moreover, these online retailers often boast lower prices than their traditional counterparts and reduced overheads, which lures more Turkish consumers toward online mattress purchases. Turkey's logistics network has improved, enabling swift and efficient mattress deliveries nationwide. With speedier and more dependable delivery services, consumer trust in e-commerce has strengthened. Turkish consumers are enjoying a burgeoning selection of local and global online mattress brands, intensifying market competition and broadening consumer choices.
Increasing Export of Turkish Mattresses
The surge in exports of Turkish mattresses is bolstering the market studied. With heightened export sales, Turkish manufacturers are ramping up their production capacities. This, in turn, not only aids in meeting the escalating local demand but also fosters economies of scale. Furthermore, as these companies gain traction in international markets, they are spurred to enhance their products, designs, and quality standards to remain globally and domestically competitive. The heightened international exposure is enhancing their reputation abroad and elevating their standing among local consumers, fostering brand loyalty and driving domestic demand. Moreover, the export success makes Turkish mattress companies more appealing for foreign investments, which can then be channeled back into bolstering their presence in the Turkish market.
Turkey Mattress Industry Overview
The Turkish mattress market exhibits fragmentation. With rising demand, Turkish mattress manufacturers are targeting the European and Middle Eastern markets through exports. Turkey's advantageous positioning, coupled with its abundant labor, energy, and raw material resources, bolsters the expansion prospects for these manufacturers. Notable players in the Turkish mattress market include Berfa Group, BedGo, Innova Bedding, Homevs, Sohret, Visko Love, Istikbal, Bellona, Yatas, and Idas.
Turkey Mattress Market Leaders
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BedGo
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Innova Bedding
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Istikbal
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Yatas Bedding
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Homevs
*Disclaimer: Major Players sorted in no particular order
Turkey Mattress Market News
- March 2024: Ashley Home Inc., an affiliate of Ashley Global Retail, made a notable move in the home furnishings industry by entering a strategic agreement with Resident Home Inc. The agreement entails Ashley Home Inc.'s acquisition of Resident.
- April 2023: Yatas Group expanded its presence in the US market, aiming to boost retailer ROI. Yatas Bedding is also significant in Europe. It is Turkey's leading manufacturer and the second-largest furniture manufacturer on the continent.
Turkey Mattress Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. EXECUTIVE SUMMARY
3. MARKET INSIGHTS AND DYNAMICS
3.1 Market Overview
3.2 Market Drivers
3.2.1 Rising Population is Driving the Market
3.2.2 Urbanization is Driving the Market
3.3 Market Restraints
3.3.1 Intense Competition among Mattress Manufacturers
3.3.2 Issues in the Supply Chain are Restraining the Market
3.4 Market Opportunities
3.4.1 Smart Mattresses is Creating an Opportunity
3.4.2 Offering Personalized Mattress Options is Creating an Opportunity
3.5 Value Chain Analysis
3.6 Industry Attractiveness - Porter's Five Forces Analysis
3.6.1 Threat of New Entrants
3.6.2 Bargaining Power of Buyers/Consumers
3.6.3 Bargaining Power of Suppliers
3.6.4 Threat of Substitute Products
3.6.5 Intensity of Competitive Rivalry
3.7 Insights on Technological Innovation in the Industry
3.8 Impact of COVID-19 on the Market
4. MARKET SEGMENTATION
4.1 By Type
4.1.1 Innerspring
4.1.2 Memory Foam
4.1.3 Latex
4.1.4 Other Types
4.2 By Application
4.2.1 Residential
4.2.2 Commercial
4.3 By Distribution Channel
4.3.1 Online
4.3.2 Offline
5. COMPETITIVE LANDSCAPE
5.1 Market Concentration Overview
5.2 Company Profiles
5.2.1 Berfa Group
5.2.2 BedGo
5.2.3 Innova Bedding
5.2.4 Homevs
5.2.5 Sohret
5.2.6 Visko Love
5.2.7 Istikbal
5.2.8 Bellona
5.2.9 Yatas
5.2.10 Idas*
- *List Not Exhaustive
6. MARKET FUTURE TRENDS
7. DISCLAIMER
Turkey Mattress Industry Segmentation
A mattress is typically crafted with a durable fabric cover and filled with a material that is both supportive and comfortable. This report delves into a comprehensive analysis of the Turkish mattress market. It evaluates emerging trends and significant shifts in market dynamics and provides a detailed market overview. Furthermore, the report offers a qualitative and quantitative assessment, drawing insights from industry analysts and key players along the value chain.
The Turkish mattress market is segmented by type (innerspring mattress, memory foam mattress, latex mattress, and other types), application (residential and commercial), and distribution channel (online and offline). The report offers market sizes and forecasts in terms of value (USD) for all the above segments.
| By Type | |
| Innerspring | |
| Memory Foam | |
| Latex | |
| Other Types |
| By Application | |
| Residential | |
| Commercial |
| By Distribution Channel | |
| Online | |
| Offline |
Turkey Mattress Market Research Faqs
How big is the Turkey Mattress Market?
The Turkey Mattress Market size is expected to reach USD 404.80 million in 2024 and grow at a CAGR of 3.87% to reach USD 513.45 million by 2029.
What is the current Turkey Mattress Market size?
In 2024, the Turkey Mattress Market size is expected to reach USD 404.80 million.
Who are the key players in Turkey Mattress Market?
BedGo, Innova Bedding, Istikbal, Yatas Bedding and Homevs are the major companies operating in the Turkey Mattress Market.
What years does this Turkey Mattress Market cover, and what was the market size in 2023?
In 2023, the Turkey Mattress Market size was estimated at USD 389.13 million. The report covers the Turkey Mattress Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Turkey Mattress Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Turkey Mattress Industry Report
Statistics for the 2024 Turkey Mattress market share, size and revenue growth rate, created by Mordor Intelligenceā¢ Industry Reports. Turkey Mattress analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Turkey Mattress Market Report Snapshots
